5th Avenue (candy)

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For the street in Manhattan, see 5th Avenue (Manhattan).
5th Avenue
5th Avenue bar
5th Avenue split
Product type Confectionery
Owner The Hershey Company
Country United States
Introduced 1936
Markets United States
Previous owners Luden's

The 5th Avenue is a candy bar produced and marketed by The Hershey Company.[1]

The bar consists of a crunchy peanut butter center covered in chocolate. The bar was topped with two chocolate-covered almonds until the mid-1990s, when the almonds were removed.[2][better source needed]


The candy bar was reportedly introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.[3] This date is uncertain because information about this product has been subject to misinformation[4] from The Hershey Company for marketing and perhaps legal reasons.[5] It is difficult to find marketing material for this product before 1962.[6] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[7] Despite not being advertised since 1993, the candy bar is still available in many smaller retailers.

Pop culture references[edit]

This candy appeared in the 1994 sci-fi movie Stargate[8] and the 1998 Seinfeld episode "The Dealership".[9]

See also[edit]