5th Avenue (candy)

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5th Avenue
5th Avenue bar
Product typeConfectionery
OwnerThe Hershey Company
CountryUnited States
Introduced1936; 83 years ago (1936)
MarketsUnited States
Previous ownersLuden's

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate.[1] It is produced and marketed by The Hershey Company.[2]

The bar is similar in composition to the Butterfinger candy bar,[3] developed by Curtiss Candy Company, and later popularized by successors including Nestlé and Ferrara.


The candy bar was introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.[1][4][5] The name was an attempt to associate the elegant candy with fashionable 5th Avenue in New York City.[6] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[4] Despite not being advertised since 1993, the candy bar is still available in many smaller retailers. The originals were topped with whole almonds, the new ones are not.

Pop culture references[edit]

This candy appeared in the 1994 sci-fi movie Stargate[7] and the Seinfeld episode "The Dealership".[8]

See also[edit]


  1. ^ a b "5th Avenue Candy Bar". The Old Time Candy Company.
  2. ^ "5th Avenue Candy Bar". Hershey's. Archived from the original on 2011-10-14. Retrieved 2011-11-01.
  3. ^ "Butterfinger". Nestlé USA. Retrieved July 14, 2016.
  4. ^ a b "From Luden's mother's kitchen to the world: A timeline". Reading Eagle. Retrieved 19 July 2018.
  5. ^ Popik, Barry. "Barry Popik". Barrypopik.com. Retrieved 19 July 2018.
  6. ^ "5th Avenue Candy Bar - OldTimeCandy.com". OldTimeCandy.com. Retrieved 19 July 2018.
  7. ^ "WAYNE SCHMIDT'S CANDY BAR AUTOPSY PAGE". Waynesthisandthat.com. Retrieved 19 July 2018.
  8. ^ "Seinology.com :: Scripts :: 167-The Dealership". Seinology.com. Retrieved 19 July 2018.