5th Avenue (candy)

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For the street in Manhattan, see 5th Avenue (Manhattan).
5th Avenue
5th Avenue bar
5th Avenue split
Product type Confectionery
Owner The Hershey Company
Country United States
Introduced 1936
Markets United States
Previous owners Luden's

The 5th Avenue is a candy bar invented by William H. Luden in 1936 which is a combination of peanut butter crunch layers coated with chocolate.[1] It is produced and marketed by The Hershey Company.[2]

The bar consists of a crunchy peanut butter center covered in chocolate. The bar was topped with two chocolate-covered almonds until the mid-1990s, when the almonds were removed.[3][better source needed]


The candy bar was introduced in 1936 by William H. Luden, the cough drop maker and founder of Luden's, at the time a subsidiary of Food Industries of Philadelphia.[1][4][5] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[6] Despite not being advertised since 1993, the candy bar is still available in many smaller retailers. The originals had almonds, the new ones do not. The origin of the name seems to be lost to history. Our speculation is that the Mr. Luden was attempting to associate his elegant candy bar with that of fashionable 5th Avenue in New York City.

Pop culture references[edit]

This candy appeared in the 1994 sci-fi movie Stargate[7] and the 1998 Seinfeld episode "The Dealership".[8]

See also[edit]