|Launched||25 September 2010|
|Owned by||Seven West Media|
|Picture format||HDTV (1440x1080i)|
Man's best friend
|Broadcast area||Sydney, Melbourne, Brisbane, Regional QLD, Adelaide, Perth, Regional Victoria, Northern New South Wales, Southern New South Wales, Australian Capital Territory, Western South Australia|
|ATN Sydney (DVB-T)||1315 @ 6 (177.5 MHz)|
|HSV Melbourne (DVB-T)||1331 @ 6 (177.5 MHz)|
|BTQ Brisbane/Gold Coast (DVB-T)||1347 @ 6 (177.5 MHz)|
|SAS Adelaide (DVB-T)||1363 @ 6 (177.5 MHz)|
|TVW Perth/Mandurah (DVB-T)||1379 @ 6 (177.5 MHz)|
|Freeview Seven owned (virtual)||73|
|Freeview Prime affiliate (virtual)||63|
|Freeview Seven affiliate (virtual)||70|
|VAST (virtual)||70 or 63|
The network stated that 7mate would contain sport and regular programs aimed primarily to the "alpha male" audience (as reflected in the channel's slogan and ident), with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7Two. The channel replaced Seven HD as the Seven Network's only high-definition channel.  The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition.
The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.
The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7Two with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7Two, programs that would make their free-to-air debut and brand new shows to Australian television. Seven and 7TWO now target its 55+ demographic.
Shows that moved from other Seven channels include new seasons of Family Guy, American Dad! and The Amazing Race. Repeated seasons of Scrubs, Last Comic Standing, Air Crash Investigations, 30 Rock, That '70s Show, Lost and How I Met Your Mother also moved to 7mate. Mighty Ships, of which three episodes aired as one-off specials on the Seven Network, moved as a regular series to 7mate.
Programs making their free-to-air debut include Eastbound and Down, Monster Garage, Jersey Shore, Gene Simmons Family Jewels and Punk'd. Brand new series include The Equalizer, Warehouse 13 and Caprica. Additionally, the channel will feature a number of sporting events. All the AFL games in 2012 will be broadcast on 7Mate in New South Wales, Australia and Queensland, Australia.
- 30 Rock
- Air Cops
- America's Toughest Jobs
- American Dad! (All New Episodes)
- American Pickers
- American Restoration
- Auction Kings
- Bid America
- Building The Ultimate
- Bogan Hunters
- Chappelle's Show
- The Chasers War on Everything (repeats)
- CNNNN (repeats)
- Covert Affairs
- Crank Yankers
- Dream Car Garbage
- Family Guy (All New Episodes and repeats)
- Happy Tree Friends
- Hardcore Pawn
- Hook, Line and Sinker
- I'm in the Band
- Is It Real?
- Jetpack Nation
- Kick Buttowski: Suburban Daredevil
- The Kingdom
- Motor Mate
- Mounted in Alaska
- NBC Meet the Press
- Mythbusters (Early Repeats only, New Episodes still premiere on SBS)
- NBC Today
- Operation Repo
- Outback Truckers
- Pawn Stars
- Pimp My Ride
- Project Xtreme
- Rude Tube
- Selling Big
- Seinfeld (repeats)
- Sons and Daughters (same channel as Seven and 7TWO)
- SportsFan Clubhouse
- Style in Steel
- Ultimate Factories
- Ultimate Spider-Man
- World's Craziest Fools
- WWE Afterburn
- Zeke and Luther
- Zoom TV
- Air Crash Investigations (moved to 7Two)
- Eastbound and Down
- Gene Simmons Family Jewels
- Gravity Falls 
- How I Met Your Mother (repeats)
- Last Comic Standing
- NWA: On Fire
- That '70s Show
- The Amazing Race (moved to 7Two)
- The Drew Carey Show
- The Equalizer
- Warehouse 13
It was announced on 28 April 2011 that, from 2012–2016, 7mate will air a minimum of four live AFL matches each round into the NSW/ACT and Queensland markets, thus going head-to-head with the Nine Network's NRL live coverage on Friday nights.
7mate televises live AFL coverage into New South Wales and Queensland, where rugby league is the more dominant sport. Some matches may be televised after midnight, or not shown at all, as the current AFL contract requires the local teams (i.e. Sydney Swans/Greater Western Sydney Giants and Brisbane Lions/Gold Coast Suns) to be televised live into their respective states. 7mate is also the exclusive broadcaster of the International Rules Series to Australian audiences.
Previously, prior to 2012, occasionally the V8 Supercars were aired through 7mate if there was an AFL match that was to be televised at the same time. 7mate also televised some AFL matches live into Sydney and Brisbane, regardless of which teams were playing.
It was announced in November 2013 that 7mate have picked up the rights to televise the 2014 Hopman Cup, after Network Ten decided to discontinue its association with the event after three editions.
7mate will broadcast South Australian National Football League games from 2014 as part of the Seven Networks three-year deal to exclusively broadcast the SANFL. After being with the ABC since 1993, this marks the leagues return to commercial television for the first time in 22 years.
7mate is available in high definition in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland, as well as via regional affiliates GWN7 in regional and remote areas of Western Australia and Prime7 in most regional areas of NSW/ACT, Victoria and the Gold Coast Region of Queensland, where 7mate is broadcast on logical channel number 63.
However, unlike Prime7, affiliate Southern Cross Television delayed the introduction of the channel to Tasmania and Darwin until 24 October 2010, due to required technical upgrades. It is currently broadcast on logical channel number 60 in Tasmania and 70 in Darwin.
- "Australian Digital Terrestrial Television Broadcasting Service Information Register" (PDF). 17 February 2013.
- "Seven launches third channel: 7mate". The Spy Report (Media Spy). 19 August 2010. Retrieved 19 August 2010.
- Michael Idato (19 August 2010). "Seven targets men with third digital channel". The Sydney Morning Herald. Retrieved 19 August 2010.
- "7mate Ident: 50 sec". YouTube. 20 August 2010. Retrieved 13 June 2014.
- "New channel coming: 7mate". TV Tonight. 19 August 2010.
- [dead link]
- Knox, David (18 September 2010). "7mate releases full Guide". TV Tonight. Retrieved 13 June 2014.
- "Sarah Ferguson grilling tops ABC1". Knox, David (TV Tonight). 14 May 2014. Retrieved 15 May 2014.
- "Gravity Falls on 7mate, Sydney, Guide for 21/4/14". http://www.guidetv.com.au/. April 21, 2014. Retrieved April 21, 2014.
- "AFL Television Broadcast Rights 2012–2016 Media Briefing" (PDF). 28 April 2011.
- Indigenous All Stars on 7mate for International Rules Series
- "Seven to show World Cup comp in entirety". The Sydney Morning Herald.
- 7mate to serve up Hopman Cup action, The West Australian, 19 November 2013
- "7mate on Prime to Launch same time as 7mate in the Cities". Throng. 25 August 2010. Retrieved 25 August 2010.
- "Tassie TV viewers to get 7mate – in October". The Examiner. 24 September 2010. Retrieved 24 September 2010.