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7mate (logo).svg
Launched 25 September 2010
Network Seven Network
Owned by Seven West Media
Picture format 576i (SDTV) (Start March 2016)
1080i (HDTV) 16:9 (Until March 2016)
Slogan maaaaate
Man's Best Friend
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane, Regional QLD, Adelaide, Perth, Regional Victoria, Northern New South Wales, Southern New South Wales, Australian Capital Territory, Western South Australia
Replaced 7HD (HD Channel space; 2007-2010, to be relaunched in March 2016)
Sister channel(s) Seven
7HD (March 2016)
7flix (28 Feb 2016)
Website au.tv.yahoo.com/7-mate/
ATN Sydney (DVB-T) 1315 @ 6 (177.5 MHz)[1]
HSV Melbourne (DVB-T) 1331 @ 6 (177.5 MHz)
BTQ Brisbane/Gold Coast (DVB-T) 1347 @ 6 (177.5 MHz)
SAS Adelaide (DVB-T) 1363 @ 6 (177.5 MHz)
TVW Perth/Mandurah (DVB-T) 1379 @ 6 (177.5 MHz)
Freeview Seven owned (virtual) 73
Freeview Prime affiliate (virtual) 63
Freeview Seven affiliate (virtual) 70
Foxtel (virtual) 207
VAST (virtual) 70 or 63
Foxtel/Optus (virtual) 207
Streaming media
PLUS7 Live

7mate is an Australian free-to-air high definition digital television multichannel, which was launched by the Seven Network on 25 September 2010.[2][3]

The network stated that 7mate would contain sport and regular programs aimed primarily to the "alpha male" audience (as reflected in the channel's slogan and ident),[4] with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7TWO.[2] The channel replaced 7HD as the Seven Network's only high-definition channel. [2][5] The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition. Due to the rebroadcast of 7HD in March 2016, 7mate will be reduced to standard definition.[6]



The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.

2016 Rebrand[edit]

In January 2016, 7mate changed its on-air theme. This included a new look for program listings, program advertisements and promos without showing a CC icon, Also program advisory ratings has been removed and replacing a popout classification during Program or Movie.


The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7TWO with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7TWO, programs that would make their free-to-air debut and brand new shows to Australian television. Seven and 7TWO now target its 55+ demographic.

Shows that moved from other Seven channels include new seasons of Family Guy, American Dad! and The Amazing Race. Repeated seasons of Scrubs, Last Comic Standing, Air Crash Investigations, 30 Rock, That '70s Show, Lost and How I Met Your Mother also moved to 7mate. Mighty Ships, of which three episodes aired as one-off specials on the Seven Network, moved as a regular series to 7mate.

Programs making their free-to-air debut include Eastbound and Down, Monster Garage, Jersey Shore, Gene Simmons Family Jewels and Punk'd. Brand new series include The Equalizer, Warehouse 13 and Caprica. Additionally, the channel will feature a number of sporting events.[7][8] All the AFL games in 2012 will be broadcast on 7mate in New South Wales, Australia and Queensland, Australia.

7mate's local production Bogan Hunters premiered to the channel's highest ratings for a non-sport program on 13 May 2014.[9]

7mate also features films sourced from its studio-output deals, including Columbia Pictures, DreamWorks Animation with Paramount, Touchstone Pictures, DreamWorks with Touchstone, Universal Pictures and Walt Disney Pictures.

Current shows[edit]

Past shows[edit]

It was announced on 28 April 2011 that, from 2012–2016, 7mate will air a minimum of four live AFL matches each round into the NSW/ACT and Queensland markets,[11] thus going head-to-head with the Nine Network's NRL live coverage on Friday nights.


7mate airs Seven News updates that air on the main Seven channel and from 7TWO. All national news updates are across any state.


7mate televises live AFL coverage into New South Wales and Queensland, where rugby league is the more dominant sport. Some matches may be televised after midnight, or not shown at all, as the current AFL contract requires the local teams (i.e. Sydney Swans/Greater Western Sydney Giants and Brisbane Lions/Gold Coast Suns) to be televised live into their respective states. 7mate is also the exclusive broadcaster of the International Rules Series to Australian audiences.[12]

Previously, prior to 2012, occasionally the V8 Supercars were aired through 7mate if there was an AFL match that was to be televised at the same time. 7mate also televised some AFL matches live into Sydney and Brisbane, regardless of which teams were playing.

7mate also exclusively broadcast all matches of the 2013 Rugby League World Cup.[13]

It was announced in November 2013 that 7mate have picked up the rights to televise the 2014 Hopman Cup, after Network Ten decided to discontinue its association with the event after three editions.[14]

The 2013–14 LFL Australia season of Legends Football League aired on 7mate.

7mate will broadcast South Australian National Football League games from 2014 as part of the Seven Networks three-year deal to exclusively broadcast the SANFL. After being with the ABC since 1993, this marks the leagues return to commercial television for the first time in 22 years.


7mate is available in high definition in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland, as well as via regional affiliates GWN7 in regional and remote areas of Western Australia and Prime7 in most regional areas of NSW/ACT, Victoria and the Gold Coast Region of Queensland, where 7mate is broadcast on logical channel number 63.[15]

However, unlike Prime7, affiliate Southern Cross Television delayed the introduction of the channel to Tasmania and Darwin until 24 October 2010, due to required technical upgrades. It is currently broadcast on logical channel number 60 in Tasmania and 70 in Darwin.[16]


  1. ^ "Australian Digital Terrestrial Television Broadcasting Service Information Register" (PDF). 17 February 2013. 
  2. ^ a b c "Seven launches third channel: 7mate". The Spy Report (Media Spy). 19 August 2010. Retrieved 19 August 2010. 
  3. ^ Michael Idato (19 August 2010). "Seven targets men with third digital channel". The Sydney Morning Herald. Retrieved 19 August 2010. 
  4. ^ "7mate Ident: 50 sec". YouTube. 20 August 2010. Retrieved 13 June 2014. 
  5. ^ "New channel coming: 7mate". TV Tonight. 19 August 2010. 
  6. ^ Molk, Steve (20 November 2015). "Exclusive: Seven to Simulcast in HD in 2016". DeciderTV. Retrieved 20 January 2016. 
  7. ^ [1]
  8. ^ Knox, David (18 September 2010). "7mate releases full Guide". TV Tonight. Retrieved 13 June 2014. 
  9. ^ "Sarah Ferguson grilling tops ABC1". Knox, David (TV Tonight). 14 May 2014. Retrieved 15 May 2014. 
  10. ^ "Gravity Falls on 7mate, Sydney, Guide for 21/4/14". http://www.guidetv.com.au/. April 21, 2014. Retrieved April 21, 2014.
  11. ^ "AFL Television Broadcast Rights 2012–2016 Media Briefing" (PDF). 28 April 2011. 
  12. ^ Indigenous All Stars on 7mate for International Rules Series
  13. ^ "Seven to show World Cup comp in entirety". The Sydney Morning Herald. 
  14. ^ 7mate to serve up Hopman Cup action, The West Australian, 19 November 2013
  15. ^ "7mate on Prime to Launch same time as 7mate in the Cities". Throng. 25 August 2010. Retrieved 25 August 2010. 
  16. ^ "Tassie TV viewers to get 7mate – in October". The Examiner. 24 September 2010. Retrieved 24 September 2010.