|Frequency||11 per year, plus annual City Guide, and various pocket guides to Bay Area Wine Country and San Francisco Nightlife, and annual Weddings sourcebook|
|Founder||Tom Hartle and Heather Hartle|
|Final issue||March 2015|
|Based in||San Francisco|
7x7 was a city-living-focused fashion, lifestyle, food, culture, opinion and entertainment digital, print, mobile, social, commerce and events activation platform, covering the San Francisco Bay Area. Included in coverage are San Francisco, Marin, the East Bay and highlights from the Peninsula; the Bay Area wine regions including Napa and Sonoma counties, as well as Lodi and Livermore; the Lake Tahoe region; notable attractions along Highway 1; and Los Angeles.
History and profile
7x7 was founded in 2001 by Tom Hartle and Heather Hartle, who had just moved from Detroit. While the name (pronounced "seven-by-seven") originally represented the approximate forty-nine square miles making up the City and County of San Francisco. 7x7 is produced by McEvoy Media, which is owned by the McEvoy Group.
In 2004 McEvoy Media, then Hartle Media, acquired a majority interest in California Home + Design and californiahomedesign.com. In 2006 it was involved in the purchase of Spin magazine by the McEvoy Group, owners of Chronicle Books.
7x7 was acquired by Metropolitan Media in 2014, and later acquired by its current owner, 7x7 Bay Area, Inc. 7x7 ceased print publication with its March 2015 issue and refocused its efforts on their digital platforms.
- "SF Station: 7x7 Magazine". Archived from the original on 14 July 2007. Retrieved June 30, 2007.
- Joel P. Engardio (March 21, 2001). "7x7 Magazine Hires Executive Editor". San Francisco Weekly. Retrieved October 17, 2007.
- George Raine (March 1, 2006). "S.F. group buys 20-year-old rock music magazine Spin". San Francisco Chronicle. Archived from the original on 13 November 2007. Retrieved October 17, 2007.
- Tamara Palmer (February 23, 2015). "As One Local Magazine Folds, Another Launches". NBC Bay Area. Retrieved August 19, 2015.
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