85C Bakery Cafe
|Traded as||TWSE: 2723|
|Headquarters||Nantun, Taichung, Taiwan|
|Wu Cheng-Hsueh, President and Founder|
|Products||Bread, cake, coffee, tea|
|Revenue||NT$22.047 billion (2016)|
85 °C Bakery Cafe (Chinese: 85度C; pinyin: 85 Dù C) is a Taiwanese chain of coffee shops and self-serve bakeries operated by Gourmet Master Co., Ltd. The company was founded in 2003 by tea shop owner Wu Cheng-Hsueh and has an estimated yearly revenue of NT$22.047 billion. It has over 900 locations worldwide in Taiwan, China (including Hong Kong), Australia, and the United States. Known as the "Starbucks of Taiwan", the company opened its first US location in Irvine, California in 2009.
The chain specializes in coffee, cakes, pastries, and Asian and European-style breads. As of 2016, the chain has locations in Taiwan (400 stores), China (535 stores), United States (25 stores), Hong Kong (8 stores), and Australia (7 stores). The chain is known for their sea salt coffee, made by sweetening their iced Americano and adding a sea salt whipped cream on the top. This coffee has been featured on TIME Magazine, CNN, and NPR. The concept of this drink supposedly came from the Taiwanese habit of sprinkling salt on fruit to bring out the sweetness. In addition to coffee, the chain also sells teas and smoothies.
The bakery's parent company (Gourmet Master Co. Ltd) became publicly listed on the Taiwan Stock Exchange in November 2010, with 3.85 million shares in its IPO. In 2016, 67% of the chain's revenue came from China, while 18% came from Taiwan. In 2013, the average US store generated more than US$700,000 in monthly sales, seven times more than an average store in China. The Irvine branch that opened on 26 September 2009, is the company's highest grossing store.
When Wu Cheng-Hsueh was having coffee with his wife, the idea came to him that he could serve coffee and breads for customers at a low price. He had owned a barbershop, a shoe-material processing plant, a marble factory and bubble-tea and pizza chain stores. Wu incorporated the company in January 2003 and opened the first shop in Bao-Ping, Taipei County (now New Taipei) in July 2004. The shop was soon serving around 2000 guests per day and selling over 2000 cups of coffee. He opened a second shop in Yuan Toun, Taipei County in August 2004. Following the success of the two stores, a third store was opened in Goun Yi, Taichung, which marked the beginning of the franchising name 85°C in November 2004. The name "85C" refers to Wu's belief that 85 °C (185 °F) is the optimal temperature to serve coffee.
In September 2006, the company opened its first Australian store in Sydney. A year later, the first store in China was opened in Shanghai. With a rapid business expansion, the first store in U.S. was opened in 2009 in Irvine, CA, and Hong Kong in 2012. The US central kitchen began operations in September 2013.
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- Luna, Nancy (25 September 2008). "Preview: Asian bakery giant debuts first U.S. cafe Friday in O.C.". OC Register. Retrieved Feb 11, 2009.
- Amos, Deborah (8 June 2010). "Sea Salt Latte: Is 85C The Next Coffee Craze?". NPR. Retrieved 8 November 2009.
- Tso, Natalie (15 January 2009). "Some Salt with Your Coffee? Taiwan's Hot Drink". Time. Archived from the original on 16 February 2009. Retrieved Feb 9, 2009.
- Lee, Wendy (29 January 2013). "'Starbucks of Taiwan' – 85 Degrees C – expands in Southern California (Photos)". Retrieved 20 February 2012.
- "Gourmet Master shares skyrocket in bourse debut". Taipei Times. 2010-11-23. Retrieved 2011-08-31.
- Joseph Bebon (2017-03-28). "Bakery/Cafe Chain Celebrates Its First Solar-Powered Facility". Solar Industry Magazine. Retrieved 2017-04-02.
- young, J> (9 December 2010). "85°C: Wu Cheng-hsueh Takes the Temperature of Success". Retrieved 20 February 2013.
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- "Taiwan’s coffee chain challenger". Financial Times. 2011-08-30. Retrieved 2011-08-31.
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