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IndustryOnline casinos
Area served
Parent888 Holdings

888casino, formerly Casino-on-Net, is an online casino founded in 1997 and based in Gibraltar. It is one of the Internet's oldest casinos,[1] and in 2013 it became the first exclusively online casino to be licensed in the United States.[2]


Casino-on-Net was established by brothers Aaron and Avi Shaked along with partners Ron and Shay Ben-Yitzhaq, also two brothers, in 1997. Aaron Shaked claims to have come up with the idea of the online casino while attending a dentistry conference in Monte Carlo.[3][4] In 1994 the Free Trade & Processing Zone Act was passed in Antigua and Barbuda, opening the way for the development of legal online casinos.[5] Casino-on-Net was re-branded as 888casino in 2010 to unify the look and feel with other 888 brands.[6] By 2015 the site was licensed and operating in Gibraltar, New Jersey, Denmark, Spain and a number of other countries and territories.[7][8]

888casino was title sponsor of the 2013 World Seniors Championship in Snooker.[9]

In 2015, Gaming Intelligence magazine described 888casino as "the only truly pan-European casino."[10]

In 2017, 888casino signed a deal to include slot games from Berlin-based Merkur Interactive Services GmbH, part of the Gauselmann Group.[11]

888casino has been awarded eCOGRA's Safe and Fair assurance seal.[12]

In 2018, 888casino agreed a sponsorship deal with NFL American football team the New York Jets.[13] As part of the deal, 888 branding will be displayed during Jets games at MetLife Stadium for the 2018-19 season. In 2019 the deal was extended to run into the 2019-20 season.[14]

In 2021, 888casino were announced as the title sponsor for the 2021 Portuguese Grand Prix.[15]

On 9 September 2021, 888casino acquired William Hill International from US owners Caesars Entertainment for a purchase price of £2.2 billion.[16][17]

United States[edit]

As a result of an act of the United States Congress in October 2006,[18] online gaming firms were forced to their presence in the US market, resulting in a mass exit from the US market for these sites.

In March 2013, the Nevada Gaming Commission granted 888casino a license as an Interactive Gaming Service Provider, making it the first company providing exclusively online gambling to be licensed by any US jurisdiction.[2]

In January 2011, the New Jersey Legislature passed a bill sponsored by Raymond Lesniak to allow online gambling by New Jersey residents over the age of 21.[19] In August 2013, 888casino signed an agreement with Caesars Entertainment Corporation[20] through the group’s All American Poker Network (AAPN) joint venture with Avenue Capital, enabling 888casino to offer own-branded products in New Jersey.[21] 888casino publishes an independently audited monthly Casino Payout Percentage and includes the Payout Percentage of each game, as well as the total average Payout Percentage of 888casino.[22] 888casino's payout rate is 95.1%.[1]


Award Year
Casino Operator of the Year, Gaming Intelligence Awards 2019[23]
Casino Operator of the Year, eGR Operator Awards 2019[24]
Best Casino Operator, Gaming Intelligence Awards 2015[10]
Digital Operator of the Year, Global Gaming Awards 2014[25]
Operator of the Year, eGR Operator Awards 2013[26][27]
Best Casino Operator, eGR Operator Awards 2013[27]


  1. ^ a b "888casino". Gambling.org. Archived from the original on 2017-12-15. Retrieved 2017-12-15.
  2. ^ a b Robin Wauters (March 22, 2013). ""An historic moment": 888 first online gambling company to win US license". The Next Web. Archived from the original on December 15, 2017. Retrieved December 15, 2017.
  3. ^ Matthew Garrahan (3 September 2005). "Lucky draw puts brothers at top of their game". Financial Times.
  4. ^ Paul Gallagher (17 February 2013). "Meet the pioneers who are making millions from online gambling". The Independent. Archived from the original on 27 August 2017. Retrieved 23 August 2017.
  5. ^ "Free Trade and Processing Zone Act 1994" (PDF). Government of Antigua and Barbuda. Archived from the original (PDF) on 2014-03-22.
  6. ^ "888 Holdings plc 888 Q4 KPI's and IMS". Bloomberg. Archived from the original on 2015-09-24. Retrieved 2017-03-04.
  7. ^ "Remote Gambling". gibraltar.gov.gi. Archived from the original on 2014-11-01. Retrieved 2015-07-01.
  8. ^ "888 announces launch of major brands in Regulated Markets Romania & Denmark". Regulatory News Service. September 3, 2015. Archived from the original on June 26, 2018. Retrieved July 11, 2016.
  9. ^ "888casino.com ups snooker investment". sportspromedia.com. Archived from the original on 2015-07-03. Retrieved 2015-07-01.
  10. ^ a b "Casino Operator of the Year". Gaming Intelligence. 6 February 2016. Archived from the original on 15 December 2017. Retrieved 15 December 2017.
  11. ^ "Ab sofort Merkur-Spiele im 888 Casino". Game Oasis (in German). Archived from the original on 2017-12-16. Retrieved 2017-12-15.
  12. ^ "Safe and Fair Seals: Approved Casinos". eCOGRA. Archived from the original on 2017-12-08. Retrieved 2017-12-15.
  13. ^ "New York Jets seal landmark 888 deal". SportBusiness. 6 November 2018. Retrieved 9 July 2021.
  14. ^ "New York Jets Inks Sponsorship Deal with 888 Casino". Gambling News. 25 September 2019. Retrieved 9 July 2021.
  15. ^ "888 announced as Portuguese GP title sponsor". MotoGP. Retrieved 9 July 2021.
  16. ^ "Gambling firm 888 buys William Hill International in £2.2bn deal". The Guardian. 9 September 2021. Retrieved 10 September 2021.
  17. ^ "888 agrees to buy William Hill European business". BBC. 9 September 2021. Retrieved 10 September 2021.
  18. ^ Fiona Walsh (2006-10-09). "Last chance saloon for online gaming firms". The Guardian. London. Archived from the original on 2017-12-16. Retrieved 2017-12-15.
  19. ^ "N.J. Senate Bill No. 490 (2010)" (PDF). Archived (PDF) from the original on 2016-04-23. Retrieved 2017-12-15.
  20. ^ "Wynn Partners With 888 Holdings For Online Gambling In Nevada". Seeking Alpha. 26 September 2013. Archived from the original on 16 July 2014. Retrieved 15 December 2017.
  21. ^ "888 joins with Avenue Capital for online gambling push in the US". The Independent. Archived from the original on 2017-12-15. Retrieved 2017-08-23.
  22. ^ "eCogra Certification". www.ecogra.org. Archived from the original on 2015-06-11. Retrieved 2015-07-01.
  23. ^ "Gaming Intelligence Casino Operator of the Year - 888casino". Gaming Intelligence. 2020-02-05. Retrieved 2020-07-21.
  24. ^ "EGR Operator Awards 2020 - AwardStage". egroperatorawards.awardstage.com. Retrieved 2020-07-21.
  25. ^ "Global Gaming Awards 2014". Gambling Insider. Archived from the original on 2017-09-27. Retrieved 2017-12-15.
  26. ^ "Archived copy". Archived from the original on 2014-05-14. Retrieved 2014-05-14.CS1 maint: archived copy as title (link)
  27. ^ a b "Die Gewinner der EGR Operator Awards 2013". Agaco (in German). Archived from the original on 2017-12-16. Retrieved 2017-12-15.

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