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Founded2008 (2008)
ServicesSports betting, novelty bets
Parent888 Holdings

888sport (pronounced as "Triple Eight Sport") is a multinational online sports gambling company headquartered in Gibraltar. It was founded in 2008 and is a subsidiary of 888 Holdings plc. The company provides online sports betting, predominantly in European markets.[1]


888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's gambling arm.[1] 888sport began to get involved in sports sponsorship in 2010, starting with a sponsored stand at Fontwell Park Racecourse.[2]

Former Spanish national team footballer Santiago Cañizares joined 888sport in 2011 as European brand ambassador,[3] in 2012 English former professional footballer Ian Wright as pundit during The Euros,[4] and Channel 4 Racing presenter Emma Spencer joined in 2014 as horse racing expert.[5]

888sport received media coverage for the way it utilised social media prior to and during the fight between George Groves and Carl Froch fight in 2014.[6][7]

In 2013, the Nevada Gaming Commission licensed 888 Holdings to provide online gaming, making it one of the first non-US online betting companies to operate in the United States.[8][9]

888sport is a member of ESSA, the European betting integrity body.[10]

In March 2019, 888 paid £15 million for Dublin-based Dedsert Ltd, which provided the sportsbook platform for UK-licensed bookmaker BetBright. 888 CEO Itai Pazner said the acquisition “gives us the missing piece in our proprietary and technology portfolio.”[11] In 2018, 888sport partnered with Caesars Atlantic City Casino to offer online sports betting to residents of New Jersey.[12]


  1. ^ a b Gary Trask (March 13, 2008). "888 dives into the European sports betting market". Gambling Portal Webmasters Association.
  2. ^ Michael Long (August 16, 2010). "Fontwell Park Racecourse announces dream sponsorship". SportsPro.
  3. ^ "888 signs up Canizares". iGaming Business. June 14, 2011. Archived from the original on March 22, 2018. Retrieved January 18, 2016.
  4. ^ "Wright partnership for 888". iGaming Business. June 5, 2012. Archived from the original on March 6, 2016. Retrieved January 18, 2016.
  5. ^ Adam Courtney (April 30, 2014). "Emma Spencer Joins 888sport As Racing Ambassador". 888sport.
  6. ^ Krishan Majithia (June 5, 2014). "888sport Deliver Knockout Blow on Social Media". Digital Sport.
  7. ^ "888sport and Betway top Froch-Groves social media charts". iGaming Business. June 5, 2014. Archived from the original on November 6, 2017. Retrieved January 18, 2016.
  8. ^ bethq (June 5, 2014). "Implementation of Nevada Gaming Commission".
  9. ^ "MaksBet Casino". [Maxbet]. June 5, 2014. Archived from the original on January 27, 2018. Retrieved January 26, 2018.
  10. ^ "ESSA secures latest key operator as 888 joins up". Betting Business Magazine. 10 February 2017.
  11. ^ Reddan, Fiona. "Dublin-based betting group Betbright acquired by 888 in €17.5m deal". The Irish Times. Retrieved 16 March 2019.
  12. ^ "888sport USA". Reink Media Group. April 17, 2020.

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