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WOMX-FM

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Coordinates: 28°34′52″N 81°04′30″W / 28.581°N 81.075°W / 28.581; -81.075
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WOMX-FM
Broadcast areaCentral Florida
Frequency105.1 MHz (HD Radio)
BrandingMix 105.1
Programming
FormatFM: Hot adult contemporary
HD2: LGBTQ+ Dance/EDM “Channel Q”
Ownership
Owner
WOCL, WQMP
History
First air date
August 15, 1967
Former call signs
WWQS (1967–1973)
WBJW-FM (1973–1989)
Call sign meaning
We're Orlando's MiX
Technical information
Facility ID47746
ClassC
ERP100,000 watts
HAAT487 meters (1,598 ft)
Transmitter coordinates
28°34′52″N 81°04′30″W / 28.581°N 81.075°W / 28.581; -81.075
Links
WebcastListen Live
Websitewww.mix1051.com

WOMX-FM (105.1 MHz) is a commercial radio station licensed to Orlando, Florida. The station is owned by Entercom and airs a Hot Adult Contemporary radio format known as Mix 105.1. WOMX-FM's studios and offices are located on Pembrook Drive in Maitland and the transmitter tower is off Fort Christmas Road in Bithlo.[1]

WOMX-FM operates with 100,000 watts and covers much of the Eastern region of Central Florida, from Daytona Beach to the north, Lakeland to the west and Palm Bay to the south. The transmitter is shared with WRUM, WJRR and WTKS-FM. On certain days, the signal can reach as far as Tampa Bay

HD programming

WOMX-FM also carried an information service for Orlando International Airport on its HD2 subchannel, known as Fly MCO Radio, with MCO being the airport's IATA code from 2016 until 2019.[2][3] The HD signal rebranded as "Orlando Vacation Radio", while maintaining the same format, which tweaked to appear to be an “adult hits” format mixed in with airport information, which overlapped some of its main station’s playlist, along with most of WOCL’s as well. Prior to that, 105.1 HD2 previously carried a Top 40/CHR music format, branded as “105.1 AMP Radio”, then tweaked to Rhythmic AC as “NOW 105.1 HD2” when sister station WJHM (now WQMP) flipped from rhythmic contemporary to CHR in 2014.

As of November 2019, “Orlando Vacation Radio” was discontinued, along with the online stream being dormant on the Radio.com app. A few days later, the HD2 station switched over to “Channel Q”, which was supposed to launch in Orlando during mid-August 2019 on sister station WQMP.

At some point in early-to-mid 2020, the HD2 channel was unknowingly pulled due to reasons unknown.

History

105.1 FM first signed on the air on August 15, 1967 as WWQS.[4] It was co-owned with WVCF (1480 AM) in Windermere.[5] In 1973, American Homes Stations sold WWQS to Rounsaville Radio, owner of WBJW (1440 AM) in Winter Park, which changed the call letters to WBJW-FM, with the FM as a contemporary hits station and the AM airing an easy listening format. 105.1 was sold to Nationwide Communications in 1982, then Omni American and then to Shamrock Broadcasting in 1996,[6][7] Chancellor Media in 1997 (which would subsequently merge with AMFM and then Clear Channel),[8] then to Infinity Radio (CBS) in 2000.[9][10] On February 2, 2017, CBS Radio announced it would merge with Entercom.[11] The merger was approved on November 9, 2017, and was consummated on the 17th.[12][13]

The station began broadcasting as WOMX-FM on September 14, 1989, with the call letters standing for Orlando's MiX.[14][15][16] (WOMX was formerly the call sign for a Coast Guard ship based in Biloxi, Mississippi.) Initially, Mix 105.1's format was characterized as "Adult Top 40", but was quickly modified to a slightly more mature "Hot Adult Contemporary" sound, with a greater emphasis on hits from the past two decades.

The station signed on with Mike Elliot and Beth Ann Schaffer in mornings,[17] Tracey Young in middays, Dave Kelly in afternoons, and Nick Sanders ("Nick At Night") in the evening slot. Overnights were hosted by Keith Summers. The station was first programmed by Brian Thomas, now PD of WCBS-FM in New York City. In late 1990, the station launched the morning show Scott and Erica in the Morning, with Scott McKenzie and Erica Lee, after Mike Elliott left for a job in Tampa.[18]

Longtime morning show co-host Erica Lee was fired January 7, 2010 after 19 years at WOMX-FM.[19][20] Scott remained as the anchor and face of WOMX-FM's morning show, joined by Dana Taylor and Jay Edwards. Following a move to more rhythmic content on CBS Radio-owned hot AC stations (WBMX Boston, WQAL Cleveland and WTIC-FM Hartford) WOMX-FM began adding more rhythmic music to go up against Top 40 station WXXL, owned by Clear Channel Communications (now iHeart). Ratings had been up for WOMX-FM after the playlist tweak, and also caused rival soft adult contemporary station WMGF to phase in more hot AC content.

WOMX-FM is the oldest hot adult contemporary in Florida under CBS Radio ownership, while CBS Radio's other hot ACs (WHFS-FM Tampa and WPBZ West Palm Beach) had the format since 2010 and 2011, respectively. As of July 2014, those stations have switched formats, with WHFS-FM flipping to sports radio (as well as being sold to Beasley Broadcast Group), and WPBZ sold to a new owner and flipping to country music. That made WOMX-FM not only the oldest Hot AC station in Florida under CBS Radio ownership, but once again, CBS Radio's only Florida Hot AC station.

On August 11, 2015, morning host Scott McKenzie died at the age of 59 after suffering from non-Hodgkin lymphoma for seven years.[21][22] Mornings are now hosted by Jay Edwards, Dana Taylor and Adam Alexander, known as "The Morning Mix.”

In early 2020, older songs from the 2000s and 2010s were added back to the playlist, as well as select 1990s tracks that don't overlap with sister station WOCL.

References

  1. ^ "WOMX-FM Radio Station Coverage Map". radio-locator.com.
  2. ^ "FLY MCO RADIO TAKES FLIGHT AT ORLANDO INTERNATIONAL AIRPORT - Airport Improvement Magazine". www.airportimprovement.com.
  3. ^ https://hdradio.com/station_guides/widget.php?id=39 HD Radio Guide for Orlando, Florida
  4. ^ Broadcasting Yearbook 1977 page C-45
  5. ^ "FM Station To Open In Windermere". Orlando Sentinel. August 27, 1967. p. West 4. Retrieved January 12, 2021.
  6. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-07-26.pdf
  7. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/278786997.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jun+2%2C+1996&author=Catherine+Hinman+of+The+Sentinel+Staff&pub=Orlando+Sentinel&edition=&startpage=&desc=ORLANDO+QUICKLY+TUNES+INTO+TREND+RADIO+STATIONS+PICK+UP+CONSOLIDATION+FREQUENCY
  8. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/278973459.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+7%2C+1997&author=Joe+Kilsheimer+of+The+Sentinel+Staff&pub=Orlando+Sentinel&edition=&startpage=&desc=SALE+SIGNALS+NEW+RADIO+ERA+CLEAR+CHANNEL+IS+POISED+TO+BECOME+A+MAJOR+VOICE+IN+THE+ORLANDO+MARKET.
  9. ^ "WOMX-FM 105.1 Orlando". www.cflradio.net.
  10. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/279456974.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Mar+7%2C+2000&author=Jim+Abbott+of+The+Sentinel+Staff&pub=Orlando+Sentinel&edition=&startpage=&desc=LOCAL+RADIO+MARKET+GETS+A+NEW+PLAYER+INFINITY+BROADCASTING+WILL+BUY+THREE+STATIONS+AS+CLEAR+CHANNEL+UNLOADS+HOLDINGS+AS+PART+OF+A+MERGER+DEAL.
  11. ^ "CBS Radio To Merge With Entercom - RadioInsight". 2 February 2017.
  12. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  13. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.
  14. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/277484391.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+18%2C+1989&author=Barbieri%2C+Susan+M&pub=Orlando+Sentinel&edition=&startpage=&desc=BJ+105%27+CHANGING+TO+WOMX%3B+FORMAT+WILL+GET+FINE-TUNING
  15. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/277548560.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+14%2C+1989&author=&pub=Orlando+Sentinel&edition=&startpage=&desc=OFF+THE+AIR
  16. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1989/RR-1989-09-22.pdf
  17. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/277509140.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Oct+11%2C+1989&author=Susan+M.+Barbieri+of+The+Sentinel+Staff&pub=Orlando+Sentinel&edition=&startpage=&desc=MIX+105%27+HIRES+MORNING+MAN+FROM+TUCSON
  18. ^ https://pqasb.pqarchiver.com/orlandosentinel/doc/277775954.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Oct+10%2C+1990&author=&pub=Orlando+Sentinel&edition=&startpage=&desc=RADIO+HOST+MIKE+ELLIOTT+WILL+TAKE+OFF+FOR+TAMPA
  19. ^ http://www.wesh.com/news/22180621/detail.html
  20. ^ "Sounds of CFL Radio". www.cflradio.net.
  21. ^ Boedeker, Hal. "Scott McKenzie, beloved radio host, dead at 59".
  22. ^ "Scott McKenzie Biography". cflradio.net.
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