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Lo La Ru
Studio album by
The Rubens
Released29 June 2018 (2018-06-29)
Length43:24
LabelIvy League
The Rubens chronology
Hoops
(2015) 		Lo La Ru
(2018) 		MTV Unplugged
(2019)
Singles from Lo La Ru
  1. "Million Man"
    Released: 27 October 2017 [1]
  2. "Never Ever"
    Released: 13 April 2018
  3. "God Forgot"
    Released: 4 October 2018[2]

Lo La Ru (stylised in all caps) is the third studio album by Australian alternative rock group, The Rubens. The album was released on 29 June 2018.

Ruben Elliott Margin told Triple J Lo La Ru is the name of the world that The Rubens built to make this album. "We came up with this idea of creating a fake nation behind this album. Because we'd created our own little world; brought these producers over from New York, had a studio in our hometown, [do] whatever we'd like to do and have fun doing it." They even gave the fictional nation a flag, which became the album's artwork.[3]

In August 2018, the group announced a 12-date national "Lo La Ru" tour, which expanded to a 16-date tour in September. The tour commenced in Brunswick Heads, New South Wales on 2 November.[4][5]

Reception

Madelyn Tait from The Music gave the album 3½ out of 5 saying "Lo La Ru is full of fun, soul-injected rock tracks." She added: "The Rubens expand on and bring the hip hop and R&B elements they touched on in previous releases to the forefront."[6]

Josh Leeson from The Herald gave the album 2½ out of 5 and thought The Rubens "attempted to replicate the appeal of "Hoops" by turning up their R&B and pop influences" but added "at times the album does wallow in lounge music mediocrity." Lesson said the album highlight is "God Forgot".[7]

Tim Byron from The Sydney Morning Herald gave the album 3 out of 5, saying "Lo La Ru's soul-inflected indie rock is pleasantly melodic, often with a good sense of groove, and tastefully recorded. It also feels a little timid, however, as though this is a band trying to please everyone, rather than a band making a stand with fire and authority. All of which means that in six months we'll probably be hearing these songs on ads for cars and health insurance."[8]

Track listing

No.TitleWriter(s)Length
1."Million Man"The Rubens3:12
2."Go On"The Rubens2:44
3."I Know"The Rubens3:52
4."Never Ever" (featuring Sarah)The Rubens / Sarah Aarons3:20
5."Freakout"The Rubens3:23
6."God Forgot"The Rubens3:32
7."Woman Oh Woman"The Rubens3:44
8."Casper"The Rubens3:01
9."SOSO"The Rubens2:33
10."Mary"The Rubens3:13
11."Teeth"The Rubens3:28
12."All My Dollars"The Rubens7:27
  • Note: "All My Dollars" contains hidden track "Young Me", beginning at 4:14

Personnel

The Rubens

  • Sam Margin – lead vocals (all tracks), guitar
  • Elliott Margin – keyboards, backing vocals (all tracks), lead vocals (track 1)
  • Izaac Margin – lead guitar
  • William Zeglis – bass guitar, engineering
  • Scott Baldwin – drums

Additional musicians

  • Sarah Aarons – guest vocals (track 4)

Charts

Chart (2018) Peak
position
Australian Albums (ARIA)[9] 3

Release history

Region Date Format Edition(s) Label Catalogue
Australia 29 June 2018[10][11]
Standard Ivy League IVY421
20 July 2018[12] Limited edition LP Limited IVY413

References

  1. ^ "Million Man - single". iTunes Australia. Retrieved 8 July 2018.
  2. ^ "God Forgot (singe mix)". iTunes Australia. Retrieved 8 November 2018.
  3. ^ "The Rubens – LO LA RU". ABC. 24 June 2018. Retrieved 5 July 2018.
  4. ^ "The Rubens Announce Their 'Lo La Ru' Tour". auspOp. 27 August 2018. Retrieved 29 August 2018.
  5. ^ "Rubens' 'Lo La Ru' Tour Grows". auspOp. 19 September 2018. Retrieved 19 September 2018.
  6. ^ "The Rubens LO LA RU". The Music. 25 June 2018. Retrieved 5 July 2018.
  7. ^ "REVIEW: The Rubens - LO LA RU - 2.5 stars". The Herald. 27 June 2018. Retrieved 18 July 2018.
  8. ^ "Music reviews: Florence and the Machine, Gorillaz, the Rubens and more". The Sydney Morning Herald. 29 June 2018. Retrieved 18 July 2018.
  9. ^ "Australiancharts.com – The Rubens – Lo La Ru". Hung Medien. Retrieved 7 July 2018.
  10. ^ "Lo La Ru by The Rubens (iTunes)". iTunes Store (AU). Retrieved 5 July 2018.
  11. ^ "Lo La Ru by The Rubens – CD". JB Hi-Fi. Retrieved 5 July 2018.
  12. ^ "Lo La Ru (Limited Edition 180gm Transparent) by The Rubens – LP". JB Hi-Fi. Retrieved 5 July 2018.
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