The wrestling mask has always held a sacred place in lucha libre, carrying with it a mystique and anonymity beyond what it means to wrestlers elsewhere in the world.[2] The ultimate humiliation a luchador can suffer is to lose a Lucha de Apuestas, or bet match. Following a loss in a Lucha de Apuesta match the masked wrestler would be forced to unmask, state their real name and then would be unable to wear that mask while wrestling anywhere in Mexico.[3] Since 2007 the Mexican wrestling promotionInternational Wrestling Revolution Group (IWRG; Sometimes referred to as Grupo Internacional Revolución in Spanish) has held a special annual show where they received a waiver to the rule from the State of Mexico Wrestling Commission and wrestlers would be allowed to wear the mask they previously lost in a Lucha de Apuestas. The annual Festival de las Máscaras ("Festival of the Masks") event is also partly a celebration or homage of lucha libre history with IWRG honoring wrestlers of the past. The IWRG's Festival de las Máscaras shows, as well as the majority of the IWRG shows in general, are held in "Arena Naucalpan", owned by the promoters of IWRG and their main arena. The 2012 Festival de las Máscaras show was the sixth year in a row IWRG held the show.
The event featured five professional wrestling matches with different wrestlers involved in pre-existing scripted feuds, plots and storylines. Wrestlers were portrayed as either heels (referred to as rudos in Mexico, those that portray the "bad guys") or faces (técnicos in Mexico, the "good guy" characters) as they followed a series of tension-building events, which culminated in a wrestling match or series of matches.
^Madigan, Dan (2007). ""Okay... what is Lucha Libre?"". Mondo Lucha a Go Go: the bizarre& honorable world of wild Mexican wrestling. HarperCollins Publishers. pp. 29–40. ISBN978-0-06-085583-3.
