Good Guys (American company)

This article is about the defunct United States electronic chain. For other uses, see The Good Guys (disambiguation).

The Good Guys, Inc.

Company type	Electronics
Industry	Retail
Founded	July 1973
Defunct	2003 (acquired), 2005 (all stores renamed/closed)
Fate	Acquired by CompUSA
Headquarters	Brisbane, California, U.S.
Products	Consumer electronics
Website	None

Older logo, used from the 1980s to the late 1990s

Exterior of vacated Good Guys store of in Emeryville, California, pictured in 2006

The Good Guys, Inc., was an American chain of consumer electronics retail stores with 71 stores in California, Nevada, Oregon, and Washington. The company was headquartered in Brisbane, California in the Dakin Building in the early 1990s and subsequently in Alameda, California until it was bought in late 2003 by CompUSA. The Good Guys was founded in 1973 by Ron Unkefer on Chestnut Street, San Francisco. By 2006, all of the company's stores had closed.

WOW! Stores

In 1995, The Good Guys teamed up with Tower Records to create one "WOW!" Store in Las Vegas, NV featuring a mixture of Tower and Good Guys inventory & a coffee shop, and included the world’s largest promotional slot machine. Tower's founder Russell Solomon reportedly liked the end result and two more WOW! Multimedia Superstores were opened, one in Long Beach, CA, where Neil Diamond played at the grand opening and others opened in Laguna Hills, and San Mateo CA. By 2006, Tower was bankrupt and Good Guys was being consolidated into CompUSA and thus all of these stores closed.

Re-launch

After all The Good Guys stores closed, CompUSA began marketing all California and Hawaii stores as "CompUSA with The Good Guys Inside" in response to Best Buy's new marketing campaign "with Magnolia Inside". However, this marketing campaign was dropped in an attempt to further separate CompUSA from the Good Guys name, and assist in launching its new Home Entertainment sections in select locations. The Good Guys name once again ceased to exist in 2008 when CompUSA closed its remaining stores. Extended warranties on televisions purchased through The Good Guys or CompUSA can still be accessed through General Electric Extended Warranties.

Hostage crisis

Further information: 1991 Sacramento hostage crisis

In 1991, one of the stores in the chain located in Sacramento was taken over by four gunmen. This event became the largest hostage rescue operation on home soil in U.S. history to date, with about 50 hostages being held at gunpoint.

See also

• The Good Guys (Australian company), a chain of electronics stores that are not associated with the American operations.

References

• "Good Guys lose suit to block competition," The Sacramento Bee, December 2, 1987.
• "Market Place; Electronics Chain On Roller Coaster," The New York Times, July 6, 1992.
• "Good Guys bets that the customer is always right," San Jose Mercury News, November 23, 1992.
• "Good Guys horror still vivid to ex-hostages 4 years later," The Sacramento Bee, April 3, 1995.
• "Good Guys CEO Discloses Master Plan," San Francisco Chronicle, July 27, 1999.
• "Good Guys Inc. will drop computers, office products," Seattle Post-Intelligencer, August 2, 1999.
• "Good Guys to spin off web store," CNET, January 5, 2000.
• "The Good Guys Laying Off 450 Employees", San Francisco Chronicle, March 2, 2001.
• "CompUSA to purchase Good Guys: $58 million deal expected to benefit both companies", San Francisco Chronicle, September 30, 2003.
• "Good Guys quarterly sales fall, sees wider loss," Forbes, June 10, 2003.
• "Ex-Good Guys director settles SEC charges," MSNBC, April 26, 2005.
• "Good Guys to close stores: Stand-alone outlets in California and Hawaii to get the ax," San Francisco Chronicle, October 6, 2005.
• "Tower Records Welcome Video, 1999.," Specific Marker mentions WOW! Stores and how it was formed, this info was used in the WOW! Section.

External links

• The Good Guys, Inc. History at FundingUniverse