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WKBC-FM

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WKBC-FM
Frequency97.3 MHz
Branding97.3 WKBC, The Mix
Programming
FormatAdult Contemporary
AffiliationsWestwood One, AP Radio, Appalachian ISP Sports Network
History
First air date
July 1962
Call sign meaning
WilKes Broadcasting Company
Technical information
Facility ID72458
ClassC
ERP100,000 watts
HAAT403 meters
Transmitter coordinates
36°4′34.00″N 81°7′43.00″W / 36.0761111°N 81.1286111°W / 36.0761111; -81.1286111

WKBC-FM (97.3 FM) is a radio station licensed to North Wilkesboro, North Carolina broadcasting an Adult Contemporary format known as “97.3 WKBC, The Mix”.

Due to its tower being located 1,300 feet (400 meters) above the surrounding terrain, the station can be heard as far south as Charlotte (providing city-grade coverage of the city's northern suburbs) and as far east as Winston-Salem when it starts to interfere with WQMG of Greensboro. The signal carries into the north-most portions of South Carolina including: York, Cherokee and Lancaster counties. It can also be heard clearly in parts of southwestern Virginia.[citation needed]

The transmitter is located about 5 miles south of North Wilkesboro atop a peak in the Brushy Mountains of southern Wilkes County.

WKBC-FM's slogan is the "Home of Appalachian Football". The station is the radio flagship of nearby Appalachian State University's sports network.[1]

Awards

WKBC was voted the best radio station in the Charlotte listening area by the music critics of Charlotte's Creative Loafing magazine in 2006.[2]

References

  1. ^ "WKBC to Serve as Flagship for 12th-Straight Year". GoASU.com. Appalachian State Mountaineers Athletics. Retrieved 24 October 2011.
  2. ^ "Best Radio Station 2006". Creative Loafing. Retrieved 24 October 2011.