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Hold It Don't Drop It

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"Hold It Don't Drop It"
Single by Jennifer Lopez
from the album Brave
ReleasedOctober 26, 2007 (2007-10-26)
GenreDisco
Length3:57
LabelEpic
Songwriter(s)
  • Kevin Risto
  • Waynne Nugent
  • Jennifer Lopez
  • Allen Phillip Lees
  • Frankie Storm
  • Janet Sewell
  • Cynthia Lissette
  • Dennis Lambert
  • Brian Potter
Producer(s)
Jennifer Lopez singles chronology
"Do It Well"
(2007) 		"Hold It Don't Drop It"
(2007) 		"Brave"
(2008)
Music video
"Hold It Don't Drop It" on YouTube

"Hold It Don't Drop It" is a song recorded by American singer Jennifer Lopez for her sixth studio album, Brave (2007). It was written by Kevin "Dirty Swift" Risto, Waynne "Bruce Wayyne" Nugent, Lopez, Allen Phillip Lees, Tawanna Dabney (a.k.a. Frankie Storm), Janet Sewell, Cynthia Lissette, Dennis Lambert, and Brian Potter. Originally planned to be released as the first single from the album, it was released as the second single on October 26, 2007.

Background and release

On July 28, 2007, it was announced that "Hold It Don't Drop It" would be released as the lead single from her then-upcoming sixth studio album, Brave (2007). It was also confirmed that she would perform the song live on Fashion Rocks on September 7.[1] Two days later, it was announced that the single would be released on October 1 in the United Kingdom.[2] On August 7, it was revealed that "Hold It Don't Drop It" would be released alongside "Do It Well" as a double single.[3] "Do It Well" was ultimately released as the sole lead single from the album and "Hold It Don't Drop It" was chosen to be released as the second single in select countries. It was sent to contemporary hit radio in Russia on October 26, 2007.[4]

Composition

"Hold It Don't Drop It" is a disco song with a running length of three minutes and fifty-five seconds (3:55).[5][6] It was written by Kevin Risto, Waynne Nugent, Jennifer Lopez, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, Cynthia Lissette and it samples the bassline from Tavares' 1975 hit "It Only Takes a Minute" written by Dennis Lambert and Brian Potter.[7]

Reception

Critical response

"Hold It Don't Drop It" received generally positive reviews from critics. Nick Levine of Digital Spy awarded the song four out of five stars, calling the song one of "the most lusty, persuasive vocals of her career" as well as noting its effect to be "bold, brash and sassy".[6] Slant Magazine's Eric Henderson said, "the song thrashes your body mercilessly the first time, tickles your ears the second time, and compels you to track down that old "It Only Takes a Minute" vinyl by the third or fourth."[8] Mike Joseph of PopMatters noted that the song included "sizable chunks" from "It Only Takes a Minute".[9] Later, Slant Magazine named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years".[10]

Commercial performance

"Hold It Don't Drop It" debuted at number 22 on the Billboard Hot Dance Club Play chart on the week of September 22, 2007, as the "Hot Shot Debut".[11]

Music video

The video was shot on November 16, 2007 and directed by Melina Matsoukas. It was premiered December 4, 2007 on MTV Europe and MTV Turkey. Lopez was pregnant when the video was filmed.

In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball. Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. When the chorus lines kick in, the lights above and below the soundstage flash and when Lopez is singing, she occasionally picks up the mic stand to sing into it and waves it above her head. There are also scenes of her singing in the spotlight into a mic hanging down and of Lopez sitting on a white chair facing away from camera.

Track listings

Hold It Don't Drop It – CD single, digital download (2-track)
No.TitleLength
1."Hold It Don't Drop It" (Album Version)3:57
2."Hold It Don't Drop It" (Moto Blanco Club Mix)8:35
Total length:12:32
Hold It Don't Drop It – Digital download (4-track)
No.TitleLength
1."Hold It Don't Drop It" (Album Version)3:57
2."Hold It Don't Drop It" (Moto Blanco Radio Mix)3:16
3."Hold It Don't Drop It" (Moto Blanco Club Mix)8:35
4."Hold It Don't Drop It" (Moto Blanco Dub Mix)7:46
Total length:23:34
Hold It Don't Drop It – CD maxi single
No.TitleLength
1."Hold It Don't Drop It" (Album Version)3:57
2."Hold It Don't Drop It" (Moto Blanco Radio Mix)3:16
3."Hold It Don't Drop It" (Moto Blanco Club Mix)8:35
4."Hold It Don't Drop It" (Moto Blanco Dub Mix)7:46
5."Hold It Don't Drop It" (music video) 

Charts

Weekly chart performance for "Hold It Don't Drop It"
Chart (2007–2008) Peak
position
Global Dance Tracks (Billboard)[12] 32
Hungary (Rádiós Top 40)[13] 33
Italy (Musica e dischi)[14] 4
Netherlands (Dutch Top 40 Tipparade)[15] 10
Russia (Tophit Weekly General Airplay)[16] 13
UK Singles (OCC)[17] 72
US Dance Club Songs (Billboard)[18] 1
US Dance/Mix Show Airplay (Billboard)[19] 15

Release history

Release dates and formats for "Hold It Don't Drop It"
Region Date Format Version Label Ref.
Russia October 26, 2007 Contemporary hit radio Album Sony BMG [4]
November 20, 2007 Moto Blanco radio edit [20]
Germany January 4, 2008 Digital download
  • Album
  • Moto Blanco remixes
 [21]
United Kingdom [22]
January 7, 2008 [23]
Germany January 11, 2008 CD single [24][25]

See also

References

  1. ^ "New Music: J.Lo – 'Hold It, Don't Drop It'". Rap-Up.com. Retrieved 25 December 2021.
  2. ^ "Lopez's feeling Brave - Yahoo! Movies UK". 31 August 2007. Archived from the original on 2007-08-31. Retrieved 25 December 2021.
  3. ^ "New Music: Jennifer Lopez – 'Do It Well'". Rap-Up.com. Retrieved 25 December 2021.
  4. ^ a b "Jennifer Lopez — Hold It Don't Drop It". Tophit.ru. Retrieved 25 December 2021.
  5. ^ Genooe, Dan (October 15, 2007). "Jennifer Lopez Brave Album Review". Yahoo! Music. Archived from the original on June 13, 2011. Retrieved April 29, 2012.
  6. ^ a b Levine, Nick (3 January 2008). "Jennifer Lopez: 'Hold It Don't Drop It'". Digital Spy. Retrieved January 3, 2008.
  7. ^ Brave (liner notes). Jennifer Lopez. Epic Records. 2007.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  8. ^ Henderson, Eric (October 7, 2007). "Jennifer Lopez: Brave | Music Review | Slant Magazine". Slant Magazine. Retrieved April 29, 2012.
  9. ^ Joseph, Mike (October 29, 2007). "Jennifer Lopez: Brave < PopMatters". PopMatters. Retrieved April 29, 2012.
  10. ^ "2007: Year in Music". Slant Magazine. December 15, 2007. Retrieved June 9, 2011.
  11. ^ "Billboard". Books.google.com. 22 September 2007. p. 87.
  12. ^ "Jennifer Lopez – Global Dance Songs". Billboard.com. Retrieved October 28, 2019.
  13. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved May 25, 2014.
  14. ^ "Classifiche". Musica e dischi (in Italian). Retrieved June 3, 2022. Set "Tipo" on "Singoli". Then, in the "Titolo" field, search "Hold it don't drop it".
  15. ^ "Tipparade-lijst van week 51, 2007" (in Dutch). Dutch Top 40. Retrieved March 16, 2023.
  16. ^ "Weekly General Airplay TopHit100 11.02-17.02, 2008". TopHit.ru. Retrieved August 5, 2014.
  17. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved April 23, 2021.
  18. ^ "Jennifer Lopez Chart History (Dance Club Songs)". Billboard. Retrieved May 25, 2014.
  19. ^ "Jennifer Lopez - Chart history - Billboard". Billboard.com.
  20. ^ "Jennifer Lopez — Hold It Don't Drop It (Moto Blanco Radio Edit)". Tophit.ru. Retrieved 25 December 2021.
  21. ^ "Hold It Don't Drop It". Amazon.de. Retrieved 25 December 2021.
  22. ^ "Hold It Don't Drop It". Amazon.co.uk. Retrieved 25 December 2021.
  23. ^ "Hold It Don't Drop It". Amazon.co.uk. Retrieved 25 December 2021.
  24. ^ "Hold It Don'T Drop It". Amazon.de. Retrieved 25 December 2021.
  25. ^ "Hold It Don'T Drop It". Amazon.de. Retrieved 25 December 2021.
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