Endor AG
| Company type | Public (AG) |
|---|---|
| ISIN | DE0005491666 |
| Industry | Electronics |
| Founded | October 1997 |
| Founder | Thomas Jackermeier |
| Headquarters | E.ON-Allee 3, , Germany |
Key people | Thomas Jackermeier (CEO) |
| Products | Sim racing game peripherals |
| Brands | Fanatec |
| Revenue | €81.3 million (2021) |
| Owner | Thomas Jackermeier's family (50%) |
Number of employees | >165 (2021) |
| Website | endor fanatec |
Endor AG is a German electronics company founded in 1997 headquartered in Landshut, Bavaria. The company manufactures and markets the sim racing game peripherals mainly under the Fanatec brand which compatible across racing games.
History
Endor AG was established in October 1997 by German businessman Thomas Jackermeier. As an active player of early PC games, he very quickly recognised the decisive role that input devices would play on performance, reality, and fun. During the 1990s, Jackermeier argued that the stock of the high quality sim racing devices was limited, so he decided to give up his wholesale biking store which was used to finance his educational degree during his time at the University of Regensburg while obtaining his Masters of Business Administration. Following this, he bought AB-Union which later renamed to Endor Ltd. and later the current Endor AG legal name, as well as the establishment of Fanatec, the company's flagship brand.
In the beginning, Endor sold a variety of PC peripherals, such as the Game Commander/Alpha Twin joystick and the licensed trackball for the Command & Conquer franchise. Following the successful release of Le Mans wheel for PC, Endor began to develop the first officially licensed wheel for the PlayStation system, called Speedster 2. It was marketed directly by Sony Computer Entertainment Europe (SCEE) and gained the major success. Endor later continued the relationship with SCEE with the development of the Speedster 3 wheel and the °G game controllers.
On June 27, 2006, Endor went public and traded over-the-counter on the Munich Stock Exchange, the Stuttgart Stock Exchange and the Hamburg Stock Exchange, while also restructured its corporate organization.[1]
Products
Endor, through the Fanatec brand, manufactures and markets the sim racing game peripherals, such as racing wheels, shifters, pedals and cockpits, even under license from several automakers, such as BMW, McLaren and Porsche. All of products are applicable for most racing games, including the official licensed games based on the World Rally Championship, Formula 1, NASCAR and more.
Sponsorships
Fanatec has since involved in the real-world motorsport competitions in addition of its long-time existence in the virtual racing industry. In July 2018, Fanatec became the official partner for the Formula 1, which sponsored the F1 Esports Series and supplied its gaming peripherals.[2]
In January 2021, the SRO Motorsports Group has named Fanatec as the title sponsor for the GT World Challenge, having previously being the official partner for SRO E-Sports GT Series in 2020.[3]
On May 18, 2023, Polyphony Digital, the developer of the Gran Turismo game series, partnered with Fanatec as the official steering wheel supplier for the 2023 Gran Turismo World Series along with the brand's appearance in the Brand Central which featured in Gran Turismo 7. Additionally, Fanatec also became the personal sponsor for 2018 FIA-Gran Turismo World Series Nations Cup champion Igor Fraga to give the support for his career in the 2023 Super Formula Lights series.[4]
References
- ^ "Stuttgart Stock Exchange (STU)". Investopedia. Retrieved 2023-08-28.
- ^ "Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series". Formula One World Championship Limited. July 3, 2018. Retrieved August 28, 2023.
- ^ "Fanatec named title sponsor of GT World Challenge Powered by AWS and GT2 European Series". SRO Motorsports Group. January 22, 2021. Retrieved August 28, 2023.
- ^ "Fanatec Named as the Official Steering Wheel Partner of the Gran Turismo World Series". May 18, 2023. Retrieved August 28, 2023.