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American Catalog Mailers Association

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The American Catalog Mailers Association (ACMA) is an industry association that advocates for catalog marketers.[1] It is a nonprofit organization organized under Internal Revenue Code Section 501(c)(6) and headquartered in Washington, D.C.

Issues

ACMA represents the interests of its members. These include:

  • Postal rates, regulations and technical matters
  • Environmental issues
  • Privacy issues[2]
  • Remote sales tax collection
  • Regulatory and congressional relations
  • Innovative business oriented advances or external threats

Membership

Membership is open to any party with significant interests in the catalog mailing industry. These include:

1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet, or by generating traffic into brick and mortar retail stores.

2) Suppliers and service providers to multi-channel retailers including printers,[3][4] paper mills and brokers, list providers, cooperative databases, modeling providers, creative agencies, consultants, among others.

History

The ACMA was formed in 2007 following a large increase in postal rates for catalog mail. Many catalog mailers believed these rate increased were made because their interests were not represented in the political process.[5][6] Since its inception, the ACMA has had impact in two processes for setting postal rates, has testified before Congress and regulatory bodies, and has established relationships with the United States Postal Service, the Postal Regulatory Commission, and members of the House of Representative and the Senate and Congressional staff.

ACMA expertise

The ACMA has been called several times to testify before Congress on the impact of pending legislation.[7][8] The media looks to the association for an understanding of how postal changes may affect the marketplace.[9]

Leadership

Hamilton Davison serves as the association's president & executive director; Paul Miller is VP & deputy director; Cathy Roden is assistant director. The officers of the organization include:

  • Chairman - Brad Darooge, Baudville Inc.
  • Immediate Past Chairman - Martin McClanan, GiftTree
  • VP-Secretary - Jim Feinson, Gardeners Supply
  • Treasurer, Dave Johnson, Orchard Brands
  • VP-Membership, Jeff Kelly, Infogroup Media Solutions
  • VP-Membership, Chris Pickering, MeritDirect

Additional members of the board of directors:

  • Allen Abbott, CohereOne
  • Terri Alpert, Stony Creek Brands
  • John Coyle, RR Donnelley
  • Larry Davis, Ross-Simons/Luxury Brands
  • Scott Drayer, Paul Fredrick MenStyle
  • Jonathan Fleishmann, Potpourri Group
  • Bill Garbose, Harriet Carter Gifts
  • Louis Geisler, AmeriMark Direct
  • Bob Goldsmith, Oriental Trading Company
  • John Haydock, Plow and Hearth
  • Pat Henderson, Quad/Graphics
  • Doug Hershey, New Pig Corporation
  • Rick Kropski, Arandell Corporation
  • Chris Paradysz, Paradysz + PM Digital
  • Bob Runke, Barco Products
  • Neil Sexton, Northern Safety
  • Steven Singer, Taylor Corporation
  • Mark Taxel, I.C.E. Marketing
  • Geoff Wolf, J Schmid Assoc.

References

  1. ^ "LinkedIn".
  2. ^ "Comments to FTC on privacy" (PDF). Archived from the original (PDF) on 2013-06-29. Retrieved 2013-07-26.
  3. ^ "Brown Printing Joins ACMA". November 11, 2009. Archived from the original on July 26, 2013.
  4. ^ "Arandell Printing is founding member of ACMA". Archived from the original on 2013-07-26.
  5. ^ "American Catalog Mailers Association Holds First Meeting". DirectMarketingNews. May 21, 2007.
  6. ^ "Del Franco", "Mark" (May 19, 2007). "New Kid in Town". "Multichannel Merchant".
  7. ^ "Written Testimony at the U.S. Senate Committee on Commerce, Science, and Transportation Hearing on Marketplace Fairness: Leveling the Playing Field for Small Businesses" (PDF). August 1, 2012.[permanent dead link‍]
  8. ^ "Oral Testimony to House of Representatives Subcommittee on Federal Workforce, Postal Service and the District of Columbia" (PDF). May 12, 2010. Archived from the original (PDF) on 2015-10-04. Retrieved 2013-07-26.
  9. ^ "Will the USPS suspension of Saturday delivery impact luxury sales". "Luxury Daily". February 7, 2013.
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