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Agency of record

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This is the current revision of this page, as edited by GhostInTheMachine (talk | contribs) at 07:39, 4 October 2023 (Adding short description: "Agency authorized to purchase advertising"). The present address (URL) is a permanent link to this version.

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This article is about the advertising and marketing term. For the insurance policy term, see agent of record.

An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising time (for radio or television advertising) or space (for print or online advertising) on behalf of the company with which they have an agency contract.[1]

References

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  1. ^ "Agency of record", Dictionary of Marketing Terms, Barron’s Educational Series, retrieved 2020-11-17 – via AllBusiness
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