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GAC Honda

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GAC Honda Automobile Co., Ltd.
Company typeJoint venture
IndustryAutomotive
Founded7 May 1998; 26 years ago (1998-05-07) (Guangzhou)
Headquarters
Guangzhou
,
China
Area served
China
ProductsAutomobiles
Owners
Number of employees
Approximately 7,000
SubsidiariesGuangzhou Honda Automobile Research & Development Co., Ltd.
Guangzhou Honda Research & Development Co., Ltd
Websitewww.ghac.cn
GAC Honda
Traditional Chinese廣汽本田
Simplified Chinese广汽本田
Transcriptions
Standard Mandarin
Hanyu PinyinGuǎng qì Běntián
Guangqi Honda dealership in Beijing, China

GAC Honda Automobile Co., Ltd. is a Chinese automobile manufacturing joint venture company[1] based in Guangzhou, Guangdong province.[2]

Co-owned by Honda and GAC Group (Guangqi),[3] GAC Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprise the Everus S1,[4] Honda Accord, Honda Crider, Honda City, Honda Crosstour, Honda Vezel, Honda Fit, and Honda Odyssey.[1] GAC Honda's products incorporate Japanese-made parts.[5]

Originally named Guangzhou Honda, this was changed to GAC Honda in 2009.[6] As of 2011, the company boasts a per year production capacity of 480,000.[7]

History

Seeking to replace the loss-making[8] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[9] in May[9] or July[1] of 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.[8]

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda.[8] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.[citation needed]

Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[10] The company also uses rail and road transport.[10]

Everus

Main article: Everus

Everus (Li Nian Chinese: 理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[11] While it was the first China-only brand for any sino-foreign joint venture[4] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[12] The S1 is based on an old model of the Honda City.[12]

Customer service award

GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]

Products

Acura

Everus

Honda

Former products

  • Honda Fit
    Honda Fit
  • Honda City
    Honda City
  • Honda Crider
    Honda Crider
  • Honda Accord
    Honda Accord
  • Honda Vezel
    Honda Vezel
  • Honda Breeze
    Honda Breeze
  • Honda Avancier
    Honda Avancier
  • Honda Odyssey
    Honda Odyssey
  • Acura TLX-L
    Acura TLX-L
  • Acura CDX
    Acura CDX
  • Acura RDX
    Acura RDX
  • Everus VE-1
    Everus VE-1
  • GAC-Honda EA6
    GAC-Honda EA6
  • Honda Crosstour (Former product)
    Honda Crosstour (Former product)
  • Everus S1 (Former product)
    Everus S1 (Former product)
  • Honda ZR-V
    Honda ZR-V
  • Honda Integra
    Honda Integra
  • Honda ZR-V eHEV
    Honda ZR-V eHEV

See also

References

  1. ^ a b c "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
  2. ^ "GAC Honda to Absorb Honda Automobile (China)". global.honda. 2020-03-29. Retrieved 2023-06-05.
  3. ^ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  4. ^ a b "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
  5. ^ Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
  6. ^ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
  7. ^ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
  8. ^ a b c Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0-324-59099-7, 9780324590999, Page 423
  9. ^ a b Juan Antonio Fernandez; Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 978-0-470-82224-1.
  10. ^ a b "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
  11. ^ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  12. ^ a b "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
  13. ^ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
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