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Enchantimals

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Enchantimals
File:Enchantimals logo.png
Logo for Enchantimals
TypeFigures
CompanyMattel
CountryUnited States
AvailabilityJune 2017–present
MaterialsPlastic
SloganCaring Is Our Everything
Official website

Enchantimals is a toy line and tie-in media franchise launched in 2017 by American toy company Mattel. The line consists of human-animal hybrids and their woodland creature pets who live in Everwilde. It was released as a companion and spin-off line to Monster High and Ever After High. The by-products from Mattel's media strategy with Enchantimals include a web series, four chapter books so far, and a television special. Development began in late 2015 after new Ever After High dolls stopped production. It was announced on October 12, 2016 and toys were first released in June 2017.[1]

In the United States, the Enchantimals television special was broadcast on Nick Jr..

Characters

Enchantimals

The Enchantimals are humanoids with animal characteristics that mainly consists of girls. Male Enchantimals will be introduced later on.

Pets

The pets that the Enchantimals own consist of forest animals. The Enchantimals either have one or two pets.

  • Marshy, owned by Andie Alligator.
  • Wingrid, owned by Baxi Butterfly.
  • Pollen, owned by Beatrice Bee.
  • Oatsy, owned by Blyss Bunny.
  • Twist, owned by Bree Bunny - (voiced by Maryke Hendrikse and Rachel Butera)
  • Snore and Zia, owned by Bren Bear - (voiced by Rebecca Shoichet)
  • Curdle, owned by Cailey Cow.
  • Ricotta, Mac and Cheese, owned by Cambrie Cow.
  • Chela and Courtney, owned by Cameo Crab.
  • Scriggly, owned by Cay Caterpillar.
  • Quick-Quick, owned by Cherish Cheetah. - (voiced by Noveen Crumbie)
  • Climber, owned by Ciesta Cat.
  • Cackle, owned by Clarita Clownfish.
  • Sprint, owned by Danessa Deer - (voiced by Sam Vincent and Doug Erholtz)
  • Swift, owned by Dara Dragonfly.
  • Slosh, Corn, Butter and Banana, owned by Dinah Duck.
  • Largo, owned by Dolce Dolphin.
  • Sway, owned by Effie Elephant.
  • Antic, owned by Ekaterina Elephant.
  • Swash and Kiba, owned by Fanci Flamingo
  • Flick, owned by Felicity Fox - (voiced by Kazumi Evans and Michelle Ruff)
  • Mop, owned by Fluffy Bunny.
  • Pawl, owned by Gillian Giraffe.
  • Trotter, owned by Haydie Horse.
  • Lake, owned by Hedda Hippo.
  • Pointer, owned by Hixby Hedgehog.
  • Marisa, owned by Jessa Jellyfish.
  • Dab, owned by Karina Koala.
  • Vine, owned by Ladelia Ladybug.
  • Ringlet, owned by Larissa Lemur.
  • Snazzy, owned by Liora Lion.
  • Fleecy, owned by Lluella Llama.
  • Flag, owned by Lorna Lamb.
  • Fondue, owned by Mayla Mouse.
  • Compass, owned by Merit Monkey.
  • Swing, owned by Mika Monkey.
  • Yawn and Kani, owned by Ohana Owl.
  • Flap, owned by Patter Peacock - (voiced by Benjamin Diskin and Doug Erholtz)
  • Melt, owned by Pawbry Polar Bear.
  • Sheeny, owned by Peeki Parrot.
  • Streusel and Nisha, owned by Petya Pig.
  • Jayla, owned by Prenna Penguin - (voiced by Rebecca Shoichet and Kate Higgins)
  • Nari, owned by Prue Panda.
  • Pester and Romy, owned by Raelin Raccoon.
  • Cluck, owned by Redward Rooster.
  • Poise, owned by Saffi Swan.
  • Caper, owned by Sage Skunk - (voiced by Rebecca Shoichet and Rachel Butera)
  • Stumper, owned by Sancha Squirrel.
  • Serafina and Kira, owned by Sandella Seahorse.
  • Dawdle, owned by Saxon Snail.
  • Treebody, owned by Sela Sloth.
  • Idyl and Rypple, owned by Starling Starfish.
  • Kitty, owned by Tadley Tiger.
  • Burst, owned by Tamika Tree Frog.
  • Tuft, owned by Tanzie Tiger.
  • Bounder, owned by Taylee Turtle.
  • Trooper, owned by Winsley Wolf.
  • Hoofette, owned by Zelena Zebra.
  • Tux, owned by Patterson Penguin.
  • Blubber, owned by Sashay Seal.
  • Sword, owned by Naddie Narwhal.
  • Flake, owned by Sybill Snow Leopard
  • Jump, owned by Bevy Bunny
  • Whipped Cream, owned by Hawna Husky

Development and release

The franchise originally began as part of the Ever After High franchise with the characters as smaller, animal-themed pixies.[2] Trademarks are filled on January 14, 2016 for a line called "Pixie World", which was to be a pixie-centric arc that was to follow the introductions of two groups of pixies in mid December, 2015 and early June, 2016.

Following the discontinuation of the EAH toy line, the "Pixie World" line was scrapped, but it does serve as the basis for Enchantimals. However, its heritage speaks only from its core concepts and is thus farther removed from its predecessors than Ever After High was from Monster High.

Enchantimals has not received similar marketing, being only recognizable as part of the greater whole due to similarities. It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises. Like its predecessors with Bratz and Disney Princess, Enchantimals takes a cue or two from competing doll franchises.

My Little Pony's 2010 incarnation and its spin-off Equestria Girls, as well as the 2012 Littlest Pet Shop toy line, all done by Mattel's long-time main rival Hasbro, is the inspiration of Enchantimals' themes of nature and group-based friendship. Mattel looked on into them as Hasbro made a deal with Disney to produce newer licensed toys and games. Mattel itself has pointed at the "popular animal aesthetic [as seen in] social media filters" as a direct inspiration for the franchise, though whether this means the earlier pixies were based on the filters or if the filters account for the design difference between the pixies and the Enchantimals is not specified. The choice for the small size of the Enchantimals dolls has been ascribed to the market influence of the 2014 franchise Shopkins with emphasis on its 2015 doll spinoff Shoppies.[3]

References

  1. ^ "Mattel Launches New Franchise Enchantimals" (Press release). Mattel. PR Newswire. July 18, 2017. Retrieved 24 August 2019.
  2. ^ "Mattel, Inc. - Investors & Media - Events & Presentations". investor.shareholder.com.
  3. ^ "Mattel, Inc. - Investors & Media - Events & Presentations". investor.shareholder.com.
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