A.U (阿U or 阿优) is a Chinese media franchise comprising manhua, cartoons and games that was introduced in 2009. It is a brand owned by Hangzhou A.U Cultural Creativity Co., Ltd. It centers on the stories of a boy of the same name.
Comics and animation
A.U comic books were first released by Zhejiang Juvenile and Children's Publishing House in 2011, and as of 2013 over 100 million copies were sold. The first A.U animated series premiered in China Central Television in August 2012 and A.U cartoons have since become popular.
Merchandising and games
The A.U clothing brand for children, whose chief designer has been Yves Castaldi, was released in May 2014. Since then, other branded products including snacks, footwear, and wallpaper became available. Electronic educational devices for young children including a smart rabbit-like robot called A.U Rabbit for families have also been released. There are A.U games in the Apple App Store and the A.U electronic devices. Brand awareness for A.U among primary school students had reached 63.3%.
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