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Amsterdam Heineken Music Hall 001.JPG
Exterior of venue (c.2011)
Former namesHeineken Music Hall (2001–2016)
AddressArena Boulevard 590
1101 DS Amsterdam
Coordinates52°18′43″N 4°56′40″E / 52.3120°N 4.9444°E / 52.3120; 4.9444Coordinates: 52°18′43″N 4°56′40″E / 52.3120°N 4.9444°E / 52.3120; 4.9444
OwnerGovernment of Amsterdam
OperatorLive Nation
Opened1 February 2001 (2001-02-01)
Construction cost30 million
ArchitectFrits van Dongen

AFAS Live (formerly known as the Heineken Music Hall) is a concert hall in Amsterdam, Netherlands, near the Johan Cruyff Arena. The big hall, named "Black Box" has a capacity of 6,000 and is 3000 m²; a smaller hall for after parties (Beat Box) has a capacity of 700. Many artists, both national and international, have performed at the venue, including Westlife, Toto, Kylie Minogue, Avril Lavigne, Bring Me the Horizon, Bob Dylan, Rihanna, Katy Perry, Sam Smith and Within Temptation, Troye Sivan, Monsta X.


The venue was specially designed for amplified music by architect Frits van Dongen of Architekten Cie. The building was constructed between 1996 and 2001,[1] and cost €30 million.

On September 16, 2016 it was announced that the name will be changed to AFAS Live on 1 January 2017.[2]


  1. ^ Groenendijk, Paul; Vollaard, Piet (2006). Architectuurgids Nederland: 1900-2000. 010 Publishers. p. 293. ISBN 9789064505737. Retrieved 1 September 2012.
  2. ^ "Heineken Music Hall wordt AFAS Live" [Heineken Music Hall is AFAS Live]. Nederlandse Omroep Stichting (in Dutch). Publieke Omroep. 16 September 2016. Retrieved 13 January 2017.

External links[edit]

Media related to Heineken Music Hall at Wikimedia Commons