|Upcoming season or competition:|
2019 AFL Women's season
|Sport||Australian rules football|
|Founded||15 September 2016,|
Melbourne, Victoria, Australia
|No. of teams||10|
|Headquarters||Melbourne, Victoria, Australia|
|Most titles||Adelaide and Western Bulldogs (1 AFLW premiership each)|
|Australian Football League|
AFL Women's (AFLW) is Australia's national Australian rules football league for female players. The first season of the league began in February 2017 with eight teams. The league is run by the Australian Football League (AFL) and is contested by a subset of clubs from that competition. The reigning premiers are the Western Bulldogs.
- 1 History
- 2 Clubs
- 3 Venues
- 4 Players
- 5 Season structure
- 6 Awards
- 7 Media coverage
- 8 Corporate relations
- 9 Women's exhibition games (2013–2016)
- 10 Premiers and awards
- 11 See also
- 12 References
- 13 External links
In 2010 the Australian Football League commissioned a report into the state of women's football around the country. Along with findings concerning grassroots and junior football, the report recommended the AFL Commission begin working toward the establishment of a national women's league. While the option of new stand-alone clubs was considered, a model utilising the resources and branding of existing AFL clubs was to be the preferred model for the planned league.
The first on-field step towards the competition took place in 2013, when the AFL announced an exhibition match to be played between women's teams representing Melbourne and Western Bulldogs in June that year. The historic match had a crowd of 7,518 and was won by Melbourne by 35 points.
On 15 May 2013, the first women's draft was held, establishing the playing lists for the two clubs in the forthcoming exhibition match. The match was played on 29 June 2013 and marked the first time two women's sides had competed under the banners of AFL clubs. The exhibition series was repeated with one game between the clubs in 2014 and two in 2015, the last of which, played on 16 August 2015, was the first women's AFL game to be broadcast on free-to-air television. It attracted an average audience of 175,000 which outweighed the 114,000 average audience for the AFL men's clash between Adelaide and Essendon of the previous day.
The success of these exhibition matches prompted the AFL to accelerate its plans for a nationwide women's competition, announcing a preferred start date of 2017. Prior to this, the league had announced only aspirational plans to have the women's competition established by 2020. The already-planned 2016 exhibition series was expanded at this time, with a total of ten matches to be played in venues across the country and featuring a range of new temporary representative teams.
In 2016, the AFL opened a process for existing clubs to tender applications to join the new competition. The eighteen clubs in the men's Australian Football League had until 29 April 2016 to place a bid for a licence, with thirteen clubs making bids. These were Adelaide, Brisbane, Carlton, Collingwood, Fremantle, Geelong, Greater Western Sydney, Melbourne, North Melbourne, Richmond, St Kilda, West Coast and the Western Bulldogs. The AFL's preferred distribution of clubs was four clubs from Victoria and one each from New South Wales, Queensland, South Australia and Western Australia.
The inaugural teams were announced on 8 June 2016. As the only teams to bid in their respective states, Adelaide, Brisbane and Greater Western Sydney were granted licences to compete in 2017. Both Western Australian clubs made bids, with Fremantle's bid chosen ahead of West Coast's. Eight Victorian clubs made bids: Melbourne, Western Bulldogs, Carlton and Collingwood were successful, with Geelong, North Melbourne, Richmond and St Kilda unsuccessful. All five unsuccessful bidders were granted provisional licences.
Details about the branding of the league were released in the second half of 2016. The AFL announced that the league would be named "AFL Women's" or AFLW for short, on 15 September 2016, with the logo being unveiled on 19 September 2016. The logo is a stylised rendition of an Australian rules football ground goal square and goal posts, drawn from a perspective which shows a "W". On 10 October 2016, the National Australia Bank was named as the league's naming rights sponsor.
The first premiership game was played on Friday, 3 February 2017 at Princes Park (then named Ikon Park). The AFL had initially planned to host the game at Melbourne's Olympic Park Oval, with a capacity of just 7,000, but was forced to change the venue to Princes Park due to overwhelming interest and a lack of adequate seating. The match was deemed a "lockout" with a capacity crowd of 24,568 in attendance, with a few thousand estimated to have been waiting outside. As a result, Gillon McLachlan, the AFL's CEO, personally apologised to those who missed out. The game was also a great success on TV, attracting a national TV audience of 896,000 including 593,000 metropolitan free-to-air viewers, 180,000 regional free-to-air viewers and 123,000 on Fox Footy. The Melbourne metropolitan audience of 424,000 was on par with that of Friday night AFL men's matches.
The inaugural season concluded with the Grand Final held on Saturday, 25 March 2017. The Adelaide Crows were crowned the league's first premiers after defeating minor premiers the Brisbane Lions. The scoreline read Adelaide 4.11 (35) def. Brisbane 4.5 (29).
Expansion of the competition first occurred in 2019 and is set to expand again in 2020. By the end of 2020, the competition will grow by 6 teams, to include 14 teams in total. The ten AFL clubs not originally participating in the competition were invited to bid for inclusion, with priority given to the five clubs that unsuccessfully bid to participate in the inaugural season. The deadline to lodge submissions was 16 June 2017. The only clubs not to bid were Port Adelaide and Sydney. North Melbourne worked with AFL Tasmania to craft its bid, with the club aiming to play home matches in Melbourne, Hobart and Launceston, and has a target to select half of the playing list from Tasmania. A final decision on which clubs are admitted to the competition was expected by the end of July 2017 but was delayed several times to September 2017.
On 27 September 2017, the AFL announced that North Melbourne and Geelong had been selected to come into the competition in 2019. North Melbourne retained its commitment to playing matches in Tasmania. The league will then expand an additional four teams beginning in 2020, with the AFL selecting West Coast, Richmond, Gold Coast and St Kilda to join the competition. The growth in clubs was accompanied by the introduction of American-style conferences for the 2019 season, further details of which can be found in the season structure section of this article.
|Club||Entry in 2017||Entry in 2019/20|
|Greater Western Sydney||Yes||Yes||N/A|
AFL Women's operates on a two-table conference system, having previously operated with no divisions, conferences nor promotion and relegation from other leagues.
The competition's ten teams are based across five states of Australia. Six are based in Victoria (five in the Melbourne metropolitan area), and the states of New South Wales, Queensland, South Australia and Western Australia have one team each. Australian Capital Territory, Northern Territory and Tasmania are the only states or mainland territories not to have AFL Women's clubs, however Adelaide and North Melbourne have formalised partnerships with Northern Territory and Tasmania, respectively, which enable them to draft players from and play home games in their respective states; Adelaide plays one home game in Northern Territory and North Melbourne plays three home games in Tasmania. Four clubs will join the competition in 2020, two of which are based in Victoria (Richmond and St Kilda), one in Queensland (Gold Coast) and one in Western Australia (West Coast).
|Adelaide||Crows||South Australia & Northern Territory^||Norwood Oval||—||2016||2017+||2||1||2017|
|Brisbane||Lions||Queensland||MBC Sports Complex||2016||2016||2017+||2||0||—|
|Fremantle||Dockers||Western Australia||Fremantle Oval||2016||2016||2017+||2||0||—|
|Greater Western Sydney||Giants||New South Wales||Blacktown ISP Oval||2016||2016||2017+||2||0||—|
|North Melbourne||Kangaroos||Victoria & Tasmania^||Multiple||—||2018||2019||0||0||—|
|Western Bulldogs||Bulldogs||Victoria||Whitten Oval||2013||2013*||2017+||2||1||2018|
|^ denotes that the club has a formalised partnership with this state or territory|
* denotes that the club had a foundation women's team
+ denotes that the club was a founding member of the AFLW
|West Coast||Eagles||Western Australia||2016||2019||2020|
|Map of the grounds used during the 2018 AFLW season|
Below are the venues that were used during the 2018 AFL Women's season.
|Blacktown International Sportspark||Sydney, New South Wales||Greater Western Sydney||10,000|
|Casey Fields||Melbourne, Victoria||Melbourne||12,000|
|Drummoyne Oval||Sydney, New South Wales||Greater Western Sydney||5,000|
|Fremantle Oval||Perth, Western Australia||Fremantle||17,500|
|Ikon Park||Melbourne, Victoria||Carlton||24,568|
|Moreton Bay Central Sports Complex||Brisbane, Queensland||Brisbane||8,000|
|Norwood Oval||Adelaide, South Australia||Adelaide||22,000|
|Olympic Park Oval||Melbourne, Victoria||Collingwood||3,000|
|Optus Stadium||Perth, Western Australia||Fremantle||60,000|
|South Pine Sports Complex||Brisbane, Queensland||Brisbane||3,000|
|Ted Summerton Reserve||Moe, Victoria||Collingwood||7,500|
|TIO Stadium||Darwin, Northern Territory||Adelaide||12,000|
|TIO Traeger Park||Alice Springs, Northern Territory||Melbourne||10,000|
|UNSW Canberra Oval||Canberra, Australian Capital Territory||Greater Western Sydney||16,000|
|VU Whitten Oval||Melbourne, Victoria||Western Bulldogs||12,000|
The club's playing lists were constructed from scratch through the later stages of 2016. All participants in the 2017 season are required to be over the age of 17.
Initially, clubs were asked to nominate a list of desired players, with the AFL assigning two of these "marquee" players to each club. In addition, clubs were able to sign a number of players with existing connections to the club, or with arrangements for club sponsored work or study. This number varied for each club, in an attempt to equitably spread talent across the teams. In addition, clubs were required to recruit two "rookies" - people with no Australian rules football experience in the previous three-year period. The majority of players were later recruited through the 2016 AFL Women's draft. The balance of list spots was filled with free-agent signings in the week following the draft. In total clubs have a 27 active listed players in addition to injury replacements signed to take the spot of long-term injury affected players.
In 2017 the players salary was managed and paid in full by the AFL on behalf of the clubs. A pay deal struck between the league and the AFLPA in November 2016 set the season payment structure as follows:
|Marquee players||Priority players||Other players|
Players were contracted for nine hours of training and meetings at their clubs per week and the base payments were calculated pro-rata based on the hourly rate of rookie AFL players of $29.32. In addition, players are provided with playing boots and runners, an interstate travel allowance, income insurance, out-of-pocket medical expense coverage and an allowance to pay for a carer for a child under 12 months of age when travelling interstate.
Total payments in 2017 totalled $2.275 million
The league was initially criticised for its offer of players salaries. Under the first offer, the base salary would be $5,000 for most players, and $10,000 for marquee players. While the pay was extremely low in comparison to AFL players, it also did not cover equipment, travel expenses, or relocation to their club if interstate for the pre-season and duration of the season. The AFL defended its offer by noting that the league (at the time) had no sponsorship or TV rights deals.
A new deal for player payments in the 2018 season was struck on 2 November 2017. Under the new 24-week contracts, base salaries rose by more than 17%, but players were required for 13 per week of training and meetings during pre-season, and 10 hours during the season in addition to match day hours. The tiered structure was re-branded, with the four tiers and their season salary outlined below:
|Tier one||Tier two||Base wage||Rookie list|
In addition, clubs had a marketing budget of $40,000 to allocate between four and eight players with a minimum of $5000 and maximum of $10,000 per player. Total player payments under this deal increased by $477,000 from the year before to $2.752 million in 2018.
For the 2019 season, the AFL and AFL Players' Association agreed to the AFLW's first collective bargaining agreement (CBA). Total player payments increased by 72.5% to $4.748 million. This was partly due to the increased number of players required by an extra two teams, but also the CBA increased wages for all four tiers with the same commitment of hours as for the 2018 season. The following table shows the salary and number of players per team in each tier:
|Tier one||Tier two||Tier three||Tier four|
In addition, for the first time players in the four teams involved in finals will share a prize pool, with $127,500 divided between players as follows:
|Premiers||Runners up||Preliminary finals|
A fund of $100,000 will be available to compensate players for "ambassadorial" off-field responsibilities. $335,000 was allocated by the AFL for education, wellbeing, support, and research into the needs of AFLW players. An uncapped amount with a minimum of $20,000 per team was provided to compensate players for additional work, such as promotional appearances. The CBA also provided relocation expenses for players based 100 kilometres or more from their team, and coverage for football-related injuries extending 18 months beyond the player's contract.
Prior to the commencement of the home-and-away season teams are paired off to play an exhibition trial match. In 2017 these matches took place during varying weeks of January.
The ten teams are split into two conferences of five and each team plays seven regular season matches, four against their fellow conference competitors and three "cross-over" matches against teams from the other conference. This retains the seven-match regular season employed for the first two seasons of the competition, though means not all teams play each other at least once. The season commences in the first weekend of February and ends in late March. Teams receive four premiership points for a win and two premiership points for a draw. Respective conference finishing positions are based on the number of premiership points won, and "percentage" (calculated as the ratio of points scored to points conceded throughout the season) is used as a tie-breaker when teams finish with equal premiership points.
For the first two seasons of competition, the home-and-away season was operated on a single table and seven matches were played by each of the eight teams.
After 2019, four teams have qualified for an end-of-season finals series, to determine the premiers. The top two teams from the respective conferences qualify to the preliminary finals, with the first-ranked team in Conference A meeting the second-ranked team in Conference B and the opposite employed for the other preliminary final. The winners of those matches then meet in the Grand Final, though the AFL is yet to clarify if hosting rights for the Grand Final can be earned by one of the participants or will simply be assigned to one of the clubs by the league.
For the first two seasons of competition, the two highest place teams at the conclusion of the home-and-away season qualified for the Grand Final match, in the absence of a proper finals series.
The following major individual awards and accolades are presented each season:
- Best & Fairest Trophy - to the fairest and best player in the league, voted by the umpires
- Leading Goalkicker Award - to the player who kicks the most goals during the home-and-away season
- All-Australian Team - a squad of 22 players deemed the best in their positions, voted by an AFL-appointed committee
- Rising Star Award - to the fairest and best young player under the age of 21 as at the start of the calendar year, voted by the AFL-appointed All-Australian committee
- Grand Final Best on Ground Award - the best player on the ground in the Grand Final, voted by a committee of media members
In its inaugural season all matches will be televised live by affiliate partners the Seven Network and Fox Footy. As part of the initial broadcast deal the free-to-air carrier Seven will show one Saturday night game per week as standard in addition to the league's opening match and Grand Final. Meanwhile, pay TV network Fox Footy will televise all premiership season matches including simulcasts of the Seven-hosted matches other than the Grand Final. Under the current arrangement the two television networks will cover the costs of broadcasting these matches with no licensing fee to be paid to the league in exchange.
The official internet/mobile broadcast partner of the AFL is BigPond, part of Telstra. The company hosts the league website as well as those of each of the eight participation clubs. The AFL has retained digital broadcast rights to matches in the league's inaugural season and will stream all matches live and free on the league website and mobile app.
Official match day attire together with other club merchandise is sold through the AFL's stores and website as well through the clubs and through some retailers.
Women's exhibition games (2013–2016)
Prior to the creation of the league, the AFL ran four years of exhibition matches between sides representing Melbourne and Western Bulldogs. In 2016, the series was expanded to multiple teams from around the country.
|2013 exhibition game|
|Sunday, 30 June||Melbourne 8.5 (53)||def.||Western Bulldogs 3.3 (21)||MCG (crowd: 7,500)||Match report|
|2014 exhibition game|
|Sunday, 29 June||Western Bulldogs 4.2 (26)||def. by||Melbourne 10.12 (72)||Etihad Stadium (crowd: 24,953 (D/H))||Match report|
|2015 exhibition series|
|Sunday, 24 May||Melbourne 4.13 (37)||def.||Western Bulldogs 4.5 (29)||MCG (crowd: 29,381 (D/H))||Match report|
|Sunday, 16 August||Western Bulldogs 5.6 (36)||def. by||Melbourne 6.4 (40)||Etihad Stadium (crowd: 27,805 (D/H))||Match report|
|2016 exhibition series|
|Sunday, 2 March||Melbourne 3.3 (21)||def. by||Western Bulldogs 6.5 (41)||Highgate Recreational Reserve||Match report|
|Saturday, 2 April||SANFL Blue 5.4 (34)||def.||SANFL Red 5.2 (32)||Adelaide Oval (crowd: 51,585 (D/H))||Match report|
|Saturday, 9 April||Sydney 9.8 (62)||def.||Greater Western Sydney 5.3 (33)||SCG (crowd: 37,045 (D/H))||Match report|
|Saturday, 9 April||West Coast 13.10 (88)||def.||Fremantle 3.5 (23)||Domain Stadium (crowd: 40,555 (D/H))||Match report|
|Sunday, 10 April||Northern Territory 13.11 (89)||def.||Tasmania 7.11 (53)||Peanut Reserve||Match report|
|Saturday, 16 April||Brisbane 5.8 (38)||def.||Gold Coast 3.6 (24)||Gabba (crowd: 20,041 (D/H))||Match report|
|Sunday, 22 May||Melbourne 14.7 (91)||def.||Brisbane 3.2 (20)||MCG (crowd: 26,892 (D/H))||Match report|
|Sunday, 5 June||Western Bulldogs 8.5 (53)||def.||Western Australia 5.10 (40)||Etihad Stadium (crowd: 28,769 (D/H))||Match report|
|Sunday, 5 June||South Australia 4.3 (27)||def.||NSW/ACT 3.7 (25)||Adelaide Oval (crowd: 40,896 (D/H))||Match report|
|Saturday, 3 September||Western Bulldogs 14.6 (90)||def.||Melbourne 7.9 (51)||Whitten Oval (crowd: 6,365)||Match report|
Premiers and awards
|Brisbane Lions||2017-present||0||2||2017, 2018|
Best and fairest
- AFL Women's National Championships
- AFL Women's Under 18 Championships
- List of Australian rules football women's leagues
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- Cheryl Critchley; Michael Warner (22 March 2010). "Sam Newman weighs into debate on female footy". Herald Sun. Melbourne, VIC. Retrieved 18 June 2016.
- "Daisy 'ready to go again' - AFL.com.au". afl.com.au. Retrieved 2018-10-19.
- Twomey, Callum (16 May 2013). "Pearce the first pick in AFL's inaugural women's draft". AFL.com.au. Bigpond. Retrieved 6 October 2016.
- Ward, Roy (2015-08-17). "More watched women's footy on TV than Bombers' demise". The Age. Retrieved 2018-10-19.
- Gorr, Libbi; Goswell, Gus (18 February 2016). "AFL promises 2017 women's competition as eager starters call for more details". Australian Broadcasting Corporation.
- O'Halloran, Kate (2013-06-29). "Women kicking on in all fields". The Age. Retrieved 2018-10-19.
- "AFL announces 10-match national women's exhibition series to be played in 2016". Australian Broadcasting Corporation. 20 February 2016. Retrieved 18 June 2016.
- "AFL women's teams announced - AFL.com.au". afl.com.au. Retrieved 2018-10-19.
- Matthews, Bruce (29 April 2016). "Decision time as 13 clubs want women's team". Australian Football League.
- Women's league bidding heating up, with teams scrambling for licenses
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- "AFL Women's payment terms agreed". AFL Media. Bigpond. 10 November 2016. Retrieved 2 February 2017.
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- "Women's AFL pay deal gets tick of approval from players association". ABC News. 10 November 2016.
- Erin Riley (31 August 2016). "There is no defence for failing to pay players in the AFL women's league a living wage". The Sydney Morning Herald.
- Eliza Sewell (21 September 2016). "AFL Women's competition players seeking pay increase on all levels". Herald Sun.
- Sewell, Eliza (2 November 2017). "AFL agrees to new deal that will see every AFLW player earn more in season two of competition". Herald Sun. News Corp Australia. Retrieved 2 November 2017.
- "AFLW players earn new pay deal for 2018". ABC News. 3 November 2017. Retrieved 3 November 2017.
- Wilson, Caroline (2 November 2017). "AFLW players to share an extra $500,000 next season". The Age. Fairfax Media. Retrieved 2 November 2017.
- Black, Sarah (15 November 2018). "AFLW: Player wages to rise, finals prizemoney introduced". AFL.com.au. Retrieved 16 November 2018.
- Olle, Sarah (15 November 2018). "AFLW CBA: Huge pay increase, jackpot for finalists under landmark deal". Fox Sports. Retrieved 16 November 2018.
- "AFLW: Agreement reached on CBA". fremantlefc.com.au. 15 November 2018. Retrieved 16 November 2018.
- "AFLW introduces US-style conferences but teams still won't play every other team". ABC News. 7 September 2018.
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- Guthrie, Ben (1 February 2017). "AFLW awards revealed ... but titles on hold". AFL Media. Bigpond. Retrieved 2 February 2017.
- Australian Associated Press (9 December 2016). "Every AFL Women's game to be televised as 2017 fixtures are released". The Guardian. Retrieved 11 December 2016.
- Wright, Patrick (9 December 2016). "AFL women's competition: Fixture released, all games to be broadcast on TV". ABC.com.au. Australian Broadcasting Corporation. Retrieved 11 December 2016.
- Schmook, Nathan (8 December 2016). "First AFLW Grand Final to be held during round one". AFL.com.au. Bigpond. Retrieved 11 December 2016.
- "Aussie Rules TV Schedules for 2017 for USA, Canada, and Mexico". www.afana.com. Australian Football Association of North America. Retrieved 3 February 2017.
- Gaskin, Lee (10 October 2016). "NAB signs on as AFL Women's League naming-rights sponsor". AFL Media. Bigpond. Retrieved 2 February 2017.
- Navaratnam, Dinny (10 November 2016). "New uniforms unveiled for AFL Women's comp". AFL Media. Bigpond. Retrieved 2 February 2017.
- Connolly, Eoin (11 January 2017). "Wednesday's Daily Deal Round-Up: Boxing and much more". SportsPro. Retrieved 2 February 2017.
- "Wolf Blass to sponsor AFL Women's League". Mumbrella. 2 February 2017. Retrieved 2 February 2017.
- Faloyin, Dipo (31 January 2017). "Kellogg's to sponsor inaugural AFL Women's League". SportsPro. Retrieved 2 February 2017.
- First bounce for women's footy at the MCG
- Di Giorgio, Giulio (4 September 2016). "Women's All-Stars game a ratings smash". Australian Football League. Retrieved 4 September 2016.
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