AIDA Cruises is a British/American owned German cruise line based in Rostock, Germany. Originally founded as Deutsche Seereederei with a ship called Völkerfreundschaft ("Friendship Between Peoples"), the company entered the cruise industry in the 1960s.
AIDA Cruises is now one of eleven brands operated by the Carnival Group accounting for 6.5% of its share of revenue and has its own executive team, led by company President Michael Thamm. AIDA ships cater to the German-speaking market and are renowned for their youthful style and casual service. As seagoing "club resorts", AIDA ships have many on-board amenities and facilities that attract younger, more active vacationers.
Multimedia shows on board of the AIDA Cruises liners during Hamburg Harbour Anniversary 2014
Emotion Media Factory experts equip the cruise ships with special laser technology, which can withstand extreme climatic conditions as well as direct contact with sea water on the open-air deck. The multimedia shows are developed, programmed and implemented by Emotion Media Factory on a remote basis. For all cruise liners Emotion Media Factory creats new shows for each and all ships 3 to 4 times per year. Totally Emotion Media Factory produces over 40 shows each year for AIDA Cruises.