AIDA Cruises is a British/American owned German cruise line based in Rostock, Germany. Originally founded as Deutsche Seereederei with a ship called Völkerfreundschaft ("Friendship Between Peoples"), the company entered the cruise industry in the 1960s.
AIDA Cruises is now one of eleven brands operated by the Carnival Group accounting for 6.5% of its share of revenue and has its own executive team, led by company President Felix Eichhorn. AIDA ships cater to the German-speaking market. As seagoing "club resorts", AIDA ships have on-board amenities and facilities designed to attract younger, more active vacationers.