ALTBalaji

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ALTBalaji
Subsidiary of Subscription video on demand
IndustryEntertainment
Founded2015
FounderEkta Kapoor
HeadquartersMumbai, India
Key people
Shobha Kapoor
(managing director, Balaji Telefilms Ltd.)

Ekta Kapoor
(Joint Managing, Balaji Telefilms Ltd.)

Nachiket Pantvaidya
(CEO, ALT Digital Media Entertainment Ltd.)
Manav Sethi
(chief marketing officer- ALTBalaji)
ProductsBroadcasting
Film
Entertainment
OTT
OwnerBalaji Telefilms Limited
Websitealtbalaji.com

ALTBalaji is a subscription based Video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[1][2][3] Launched on 16 April 2017, ALTBalaji is the Group's foray into the digital entertainment to create original, premium, and tailor-made content especially for Indians across the globe.[4][5]

Platforms[edit]

ALTBalaji is available across 32 different interfaces for its viewers.[6] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).[7][8][9][10]

Their website claims the platform to be the largest content bank seen in India.[11] The stories range from drama, comedy, and romance, to thriller, crime, and mystery.[12]

Shows[edit]

The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors & directors.[4] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Gujarati, Punjabi, Tamil & many more languages.[13][14][15][16][17]

Key
Series that have not yet been released Denotes series that have not yet been released
Title Genre Premiere Seasons Episodes Per episode Language Ref(s)
Original series
Romil & Jugal Romance, Drama April 21, 2017 1 season 10 27 min. Hindi [18][19]
Bewafaa sii Wafaa Drama April 21, 2017 1 season 10 27 min. Hindi [18][20]
Boygiri Comedy April 21, 2017 1 season 10 27 min. Hindi [18]
Karrle Tu Bhi Mohabbat Drama April 21, 2017
(season 1)
February 14, 2018
(season 2)
2 seasons 15(season 1)
14(season 2)
21 min. Hindi [21][18][22]
Dev DD Drama April 21, 2017 1 season 11 27 min. Hindi [18][23]
Maya Thirrai Romance, Thriller April 30, 2017 1 season 16 21 min. Tamil [24]
The Test Case Drama April 30, 2017
January 26, 2018
1 Season 10 41 min. Hindi [25]
Class of 2017 Drama July 12, 2017 1 Season 20 16 min. Hindi [26]
CyberSquad Drama August 24, 2017 1 Season 10 23 min. Hindi [27]
Pammi Aunty Comedy September 22, 2017 1 Season 10 4 min. Hindi [28]
Ragini MMS: Returns Horror October 19, 2017 1 Season 12 22 min. Hindi [29]
Bose: Dead/Alive Period drama November 20, 2017 1 Season 9 22 min. Hindi [30]
Dhimaner Dinkaal Drama December 11, 2017 1 Season 10 20 min. Bengali [31]
Fourplay Drama January 15, 2018 1 Season 6 20 min. Hindi [32]
Haq Se Drama February 2, 2018 1 Season 20 20 min. Hindi [33]
Kehne Ko Humsafar Hain Drama March 16, 2018 1 Season 15 25 min. Hindi [34]
Galti Se Mis-Tech Drama April 7, 2018 1 Season 10 8 min. Hindi [35]
PM Selfiewallie Romance, Drama April 18, 2018 1 season 7 27 min. Hindi [36]
Gandii Baat Drama May 3, 2018 1 Season 4 40 min. Hindi [37][38]
Dil Hi Toh Hai Romance, Drama June 18, 2018 1 Season 90 22 min. Hindi
Hum - I'm Because of Us Drama July 30, 2018 1 Season 20 20 min. Hindi [39][40]
Home Drama August 29, 2018 1 Season 12 20 min. Hindi [41][42]
XXX Drama September 27, 2018 1 Season 5 20 min. Hindi [43][44]
The Great Indian Dysfunctional Family Drama October 10, 2018 1 Season 10 20 min. Hindi [45]
Zaban Sambhal Ke Drama October 19, 2018 1 Season 3 22 min. Hindi [46]
Baby Come Naa Drama November 2, 2018 1 Season 6 22 min. Hindi [47]
Broken But Beautiful Drama
Romance
November 27, 2018 1 Season 11 22 min. Hindi [48]
Apharan Action Drama December 14, 2018 1 Season TBA 20 min. Hindi [49]
Judaai Drama 2018 1 Season TBA 20 min. Hindi, Bengali [50]
Mangalyaan Drama 2018 1 Season TBA 20 min. Hindi [51]
Kids
Get Crafty With Rob Infotainment 2017 1 season 30 2 min. Silent [52]
Ding Dong Bell L-O-L Comedy 2017 1 season 13 3 min. Silent [53]
Nursery Rhymes Infotainment 2017 1 season 10 1 min. English [54]
Moe Doe Comedy 2017 1 season 13 3 min. Hindi [54]
Happy Lucky Ki Katti Batti Drama 2017 1 season 13 3 min. English, Hindi [54]
Mademoiselle Zazie Adventure, Comedy 2017 1 season 78 7 min. English, Hindi
Little Krishna Drama 2017 1 season 13 22 min. English, Hindi
Shaktimaan Drama 2017 1 season 26 23 min. English, Hindi
Dinosaur King Drama 2017 1 season 79 21 min. English, Hindi
HTDT Drama 2017 1 season 52 11 min. English, Hindi
Shuriken School Drama 2017 1 season 26 23 min. English, Hindi
Ratz Drama 2017 1 season 52 11 min. English, Hindi

Movies[edit]

Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Priyank Sharma, Imran Khan, Sonakshi Sinha, Emraan Hashmi and more.[55][56]

Kids[edit]

Offering for kids include original shows such as DING DONG BELL L-O-L, Happy Lucky KI katti batti, MOEDOE – The Frenemies and Nursery Rhymes. And acquired shows like Little Krishna, Mademoiselle Zazie and Shuriken School.[14]

See also[edit]

References[edit]

  1. ^ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  2. ^ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  3. ^ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". CNN-News18. Retrieved 12 May 2017.
  4. ^ a b Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
  5. ^ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Retrieved 12 May 2017.
  6. ^ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  7. ^ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  8. ^ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. Retrieved 12 May 2017.
  9. ^ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. Retrieved 12 May 2017.
  10. ^ "Connect to ALTBalaji using your favourie devices". Retrieved 12 May 2017.
  11. ^ "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. Retrieved 12 May 2017.
  12. ^ "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. Retrieved 12 May 2017.
  13. ^ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
  14. ^ a b K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  15. ^ Sharma, Raj (14 April 2017). "Ekta Kapoor Launches App "ALTBalaji" with 5 New Web Series". The Indian Tribune. Retrieved 12 May 2017.
  16. ^ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  17. ^ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Retrieved 12 May 2017.
  18. ^ a b c d e "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
  19. ^ "Manraj Singh of Romil and Jugal: Cutting off my hair at 19 was a shock for my mom". Hindustan Times. Retrieved 12 May 2017.
  20. ^ "WATCH: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. Retrieved 12 May 2017.
  21. ^ "Ekta Kapoor heading digital, launched 'ALT Balaji Application' in Delhi". The Times of India. Retrieved 12 May 2017.
  22. ^ "Sakshi Tanwar Talks About Co-Star Ram Kapoor And Web Series Karrle Tu Bhi Mohabbat". CNN-News18. Retrieved 12 May 2017.
  23. ^ "Dev DD: ALTBalaji's 'female Devdas' likes sex, booze. But is the character truly progressive?". Firstpost. Retrieved 12 May 2017.
  24. ^ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
  25. ^ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. Retrieved 12 May 2017.
  26. ^ "Watch Class of 2017 on AltBalaji". Retrieved 23 October 2017.
  27. ^ "Watch CyberSquad on AltBalaji". Retrieved 23 October 2017.
  28. ^ "Watch Pammi Aunty on AltBalaji". Retrieved 23 October 2017.
  29. ^ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much- Entertainment News, Firstpost".
  30. ^ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". 10 September 2017.
  31. ^ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". 24 July 2017.
  32. ^ "Alt Balaji announces new series called Fourplay - Times of India".
  33. ^ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com.
  34. ^ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today.
  35. ^ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". 15 March 2018.
  36. ^ Review: ALT Balaji's new series, PM Selfiewallie
  37. ^ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
  38. ^ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India- Entertainment News, Firstpost".
  39. ^ Hum - I’m because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires!
  40. ^ ALTBalaji’s ‘Hum - I’m because of us’ trailer released
  41. ^ Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family
  42. ^ Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one'
  43. ^ ALTBalaji releases the poster of it's upcoming web series titled 'XXX Uncensored'
  44. ^ Trailer of ALTBalaji's Youth Erotica X.X.X is out now!
  45. ^ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". 16 March 2018.
  46. ^ "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19".
  47. ^ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'".
  48. ^ "Shreya Goshal sings for ALT's upcoming web series 'Broken'".
  49. ^ [{{Cite web|title = Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta|url = https://www.firstpost.com/entertainment/arunoday-singh-to-star-as-cop-turned-criminal-in-altbalajis-apharan-directed-by-siddharth-sengupta-4442699.html/amp}]
  50. ^ ["Karan Singh Grover to play a Bengali babu in a web series ~ Judaai!". Daily News and Analysis. Retrieved 12 September 2017.]
  51. ^ "ALTBalaji announces its next show Mangalyaan". 29 September 2017.
  52. ^ "altbalaji". altbalaji.com.
  53. ^ "ALT BALAJI UNVEILS ITS PROGRAMMING". NexTV News. Retrieved 12 May 2017.
  54. ^ a b c "Balaji Telefilms plans to invest Rs 400 cr in OTT, eyes break-even with 4 mn subs in 3.5 years". TelevisionPost. Retrieved 12 May 2017.
  55. ^ Banan, Aastha (30 August 2015). "mid-day interview: Ekta Kapoor speaks up on moving beyond daily soaps and foraying into digital content". Mid Day. Retrieved 12 May 2017.
  56. ^ "Watch Movies Online on ALTBalaji". Retrieved 12 May 2017.

External links[edit]