APT from Yahoo!

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APT from Yahoo (formerly Project AMP and Apex) is an online advertising management platform from Yahoo. Announced on 7 April 2008, [1] the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo were allowed to preview AMP early. The service will sell online advertising for search, display, local, mobile, and video mediums.


  1. ^ "Yahoo! Previews Powerful New Online Advertising Management Platform" (Press release). Yahoo!. 7 April 2008. Archived from the original on April 8, 2008. Retrieved 2008-04-07. 

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