"In recent years, ASEAN football has cultivated some serious talent, and the region is growing as a football powerhouse. We are gaining traction at a global level, and the time is right to honour the men and women who have dedicated their lives to the evolution and honour of the world’s most popular sport."
HRH Sultan Haji Ahmad Shah, who is also Chairman of the Awards Selection Committee, said that as football in the region continued to develop and mature, the Commitment demonstrated by ASEAN’s finest needed to be acknowledged.
AFF Life Service Award : H.E. Tengku Tan Sri Dato’ Seri Ahmad Rithauddeen
ASEAN Goodwill Award : H.R.H. Sultan Haji Ahmad Shah Al-Musta’in Billah Ibni Al-Marhum Sultan Abu Bakar