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Traded as LSEASC
Industry Clothing retail
Founded June 2000
Headquarters London, England
Key people
Products Clothes, shoes, accessories, beauty
Revenue 1,150.8m (2015)
Number of employees
2,038 (31 August 2015) (/ˈsɒs/ EI-soss)[1] is a British online fashion and beauty store. Primarily aimed at young adults,[2] ASOS sells over 850 brands as well as its own range of clothing and accessories. Revenue for the financial year ending 31 August 2015 was £1,119.9 million.[3] As of August 2015, ASOS PLC has net assets of £237.3 million.[3] is a global online fashion and beauty retailer, offering womenswear, menswear, footwear, accessories, jewellery and beauty products. ASOS has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia, Italy and China. It also ships to over 140 countries from fulfilment centres in the UK, US, Europe and China.[2]

ASOS's headquarters are in Camden Town, at Greater London House. As of 2013, its main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,000 workers.[4][5] The Customer Care department is based in Hertfordshire.[6]


ASOS was established in June 2000 by Nick Robertson[4] and Quentin Griffiths. Despite deprecating its original meaning (AsSeenOnScreen[7]), ASOS is still written as an uppercase acronym; the exception to the rule being the new logo designed by Ben Lewin in 2008, where it is stylistically shown all in lower case.

In 2001, ASOS was admitted to the Alternative Investment Market (AIM) on the London Stock Exchange.[8]

In 2003, ASOS shareholders agreed to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS PLC and Limited.

In 2005, the Buncefield Fuel Depot explosion closed the business for six weeks and £5m of stock was lost.[9]

In 2013, ASOS opened its first office outside the South West, in Birmingham [10] In 2013, ASOS recalled belts contaminated with radioactive cobalt-60.[11] In 2013, ASOS Russia and China were launched.[4] In 2014, a fire in their Barnsley warehouse caused them to stop taking orders for almost three days.[12][13]

ASOS has over 4,000 employees and is the UK's largest independent online and fashion beauty retailer.[14]

In 2015, ASOS teamed up with breast cancer awareness charity CoppaFeel in order to raise awareness of the disease. ASOS rolled out the charity's #BraHijack campaign labels on its own-brand lingerie.[15]

ASOS International[edit]

In the final quarter of 2010, ASOS launched three international stores in France, Germany and the US. In September 2011 they launched three more sites in Australia, Italy and Spain.[16] ASOS opened its first international office in Sydney, Australia, in 2012. ASOS extended to the US in September 2013 in Rochester, NY.


During the 2014 Formula One season, was a sponsor of the McLaren Formula One team. It was originally assumed that the sponsorship would be a one-off deal lasting only the duration of the 2014 Australian Grand Prix, the inaugural race of the season.[17] However, this has been proven false, as the logo was seen on the back of the rear wing of the 2014 McLaren Formula One car, the McLaren MP4-29, throughout the 2014 season.[citation needed]


  1. ^ Wang, Connie; Marinelli, Gina (19 March 2012). "29 Of Fashion's Biggest Mysteries, Solved!". Refinery29. Archived from the original on 7 April 2012. Retrieved 7 April 2012. 
  2. ^ a b "About ASOS". Retrieved 1 November 2015. 
  3. ^ a b "ASOS PLC ANNUAL REPORT AND ACCOUNTS 2015" (PDF). Retrieved 1 November 2015. 
  4. ^ a b c Young, Vicki M. (30 October 2013). "WWD CEO Summit:'s Nick Robertson Looks to the Future". WWD. Retrieved 1 November 2013. 
  5. ^ ASOS sees significant growth OneHydra
  6. ^ "Jobs at ASOS – FAQs". ASOS. Retrieved 2014-02-23. 
  7. ^ "From AsSeenOnScreen to the world’s number one fashion destination for 20-somethings". Retrieved 29 May 2015. 
  8. ^ Richard Fletcher (2014-06-06). "Darling of the dotcoms was a born survivor". Retrieved 2014-07-01. 
  9. ^ Card, Jon. "Growing Business Success Stories – ASOS". Retrieved 2014-02-23. 
  10. ^ Enda Mullen (2013-04-01). "Fashion chain ASOS opens up in Birmingham". Retrieved 2014-02-23. 
  11. ^ Simon Neville (2013-05-27). "Asos pulls belts in radioactive scare". The Guardian. Retrieved 2014-06-03. 
  12. ^ Scott Campbell (2014-06-21). "ASOS fashion warehouse "badly damaged" in fire". The Telegraph. Retrieved 2014-06-21. 
  13. ^ "ASOS status monitoring". Retrieved 2014-07-03. 
  14. ^ "ASOS". Business of Fashion. Retrieved 21 August 2015. 
  15. ^ "ASOS teams up with cancer prevention charity". Dial2Donate. Retrieved 21 August 2015. 
  16. ^ "ASOS profits jump 41pc on international expansion". The Daily Telegraph (London). 2 June 2011. 
  17. ^ "ASOS join McLaren sponsors for Australian GP". Retrieved 1 October 2014. 

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