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|Traded as||LSE: ASC|
|Founded||3 June 2000|
|Products||Clothes, shoes, accessories, beauty|
|Revenue||£1.9 billion (2017)|
Number of employees
Asos.com (// EI-soss) is a British online fashion and beauty store. Primarily aimed at young adults, Asos sells over 850 brands as well as its own range of clothing and accessories. Revenue for the financial year ending 31 August 2015 was £1,119.9 million. As of August 2015, ASOS PLC has net assets of £237.3 million.
Asos.com is a global online fashion and beauty retailer, offering womenswear, menswear, footwear, accessories, jewellery and beauty products. It sells over 80,000 branded and own-brand products online and through mobile experiences. Asos has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia, Italy and China. It also ships to over 140 countries from fulfilment centres in the UK, US, Europe and China.
Asos' headquarters are in Camden Town, at Greater London House. As of 2013[update], their main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,000 workers. The Customer Care department is based in Hertfordshire, United Kingdom.
In 2012 the company launched its first drama-game show series, called #DIGIDATING, starring AJ Odudu. It was billed as an Internet dating show with backstage drama. In September, 2016 an investigative report from Buzzfeed News alleged poor working conditions at Asos' warehouse. However, company spokespersons contended that the isolated complaints reported in the Buzzfeed article were not reflective of the general working conditions there.
Asos was established on 3 June 2000 by Nick Robertson and Quentin Griffiths. Despite deprecating its original meaning (AsSeenOnScreen), Asos is still written as an uppercase acronym; the exception to the rule is the new logo designed by Ben Lewin in 2008, where it is stylistically shown all in lower case.
In 2003, Asos shareholders agreed to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to Asos PLC and Asos.com Limited.
In 2008, Asos debuted kidswear on its site but the branded market subsequently suffered declines at the expense of fast-growing own-label kidswear offers. In 2010 Asos announced it would no longer offer kidswear, to concentrate on its core young fashion market.
In 2013, Asos Russia and China were launched.
Asos has over 4,000 employees and is the UK's largest independent online and fashion beauty retailer.
In 2015, Asos teamed up with breast cancer awareness charity CoppaFeel in order to raise awareness of the disease. Asos rolled out the charity's #BraHijack campaign labels on its own-brand lingerie. In September 2017, Asos along with Hotel Indigo launched travel-inspired collection Asos x Hotel Indigo Edits.
In the final quarter of 2010, Asos launched three international stores in France, Germany and the US. In September 2011 they launched three more sites in Australia, Italy and Spain. In 2012, Asos opened its first international office in Sydney, Australia, followed by an office in New York.
During the 2014 Formula One season, Asos.com was a sponsor of the McLaren Formula One team. It was originally assumed that the sponsorship would be a one-off deal lasting only the duration of the 2014 Australian Grand Prix, the inaugural race of the season. However, this has been proven false, as the Asos.com logo was seen on the back of the rear wing of the 2014 McLaren Formula One car, the McLaren MP4-29, throughout the 2014 season.
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