ATN Bangla

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ATN Bangla.svg
Broadcast areaBangladesh, South Asia, North America, Europe
HeadquartersDhaka, Bangladesh
Picture formatMPEG-2 4:3 16:9 SDTV HDTV
OwnerMultimedia Production Company
Sister channelsATN News
LaunchedJuly 16, 1997; 23 years ago (1997-07-16)
WebsiteATN Bangla
UCS (Bangladesh)Channel 18
Prisma Digital (Bangladesh)Channel 12
Thaicom 5 76.5°E (Apstar 7)3669.75 MHz H
Eutelsat 28A (Europe)11681 V 27500 2/3
Dish Network (USA)Channel 818
Sky (UK)Channel 779

ATN Bangla (Asian Television Network)[1] is a Bengali-language digital cable television channel. It transmits from its studio in Dhaka, Bangladesh.This is the first satellite based channel in Bangladesh. The channel is transmitted in South Asia, the Middle East, Europe, and North America. The channel offers a wide variety of programming including news, movies, dramas, talk shows, and more. The channel started broadcast in South Asia on 16 July 1997, though their website shows 15 July. They officially started their broadcasting on 16 July. Broadcasts to Europe began in 2001.[2] The channel started broadcasting news from 16 August 2001.[2]

One of its programmes, Amrao pari (We, too, Can), won the International Children's Day of Broadcasting Award at the 32nd International Emmy Awards in 2004. The documentary was shot and directed by 18 teenagers from Bangladesh, and was focused on the story of Abul Khaer, a 9-year-old boy, who stopped a passenger train from approaching a disjointed railtrack, and prevented a train disaster.[3][4]

In 2016, the channel was reprimanded by British telecom regulator Ofcom due to violations of domestic product placement regulations (which require placements to be "editorially justified", not place "undue prominence", and have on-air disclosure).[5][6] ATN Bangla attempted to defend the violations by arguing that its local subsidiary did not directly benefit from the placements (as the brands placed do not operate in Europe), but Ofcom still found the channel liable for violations of its broadcasting code.[7]

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  1. ^ Nur E JannathTasnim (August 2017). "A Report on the Internship at ATN Bangla" (PDF). BRAC University. Department of English and Humanities. p. 10. Retrieved 28 June 2020.
  2. ^ a b "About Us – ATN Bangla". Retrieved 8 June 2017.
  3. ^ "ATN Bangla wins International Children's Day of Broadcasting Award". Unicef. 2004.
  4. ^ Deepita, Novera (4 February 2006). "From BTV to ETV and beyond: The television revolution". 15th Anniversary Supplement. The Daily Star. Retrieved 4 February 2006.
  5. ^ "Ofcom confirms product placement on UK TV". The Guardian. Archived from the original on September 10, 2014. Retrieved August 25, 2013.
  6. ^ "Product placement ban on British TV lifted". BBC News. February 28, 2011. Archived from the original on May 20, 2011. Retrieved August 25, 2013.
  7. ^ Baddhan, Raj (2016-03-21). "ATN Bangla rapped for 'Product Placement' error". BizAsia. Retrieved 2019-12-10.

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