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|Alex Sonis CEO|
Misha Troshin Gov Sales
Joseph Mundy Sales Manager
Freedom USA, Inc. d/b/a AVADirect Custom Computers was founded in 2000. The company was originally established on the business model of building and selling custom computers at trade shows in the Northeast quadrant of the United States during the millennial PC boom. As the company grew, the demand for an online marketplace increased, and company founders wanted to give customers the opportunity to customize computers with the maximum number of hardware options. In 2003 Freedom USA, Inc. changed its name and business model from on-site computer retail to a custom computer E-commerce business model and AVADirect Custom Computers was born.