A Face in the Crowd (film)
|A Face in the Crowd|
Theatrical release poster
|Directed by||Elia Kazan|
|Produced by||Elia Kazan|
|Screenplay by||Budd Schulberg|
|Based on||"Your Arkansas Traveler"|
by Budd Schulberg
|Music by||Tom Glazer|
|Edited by||Gene Milford|
|Distributed by||Warner Bros.|
A Face in the Crowd is a 1957 American drama film starring Andy Griffith (in his film debut), Patricia Neal and Walter Matthau, directed by Elia Kazan. The screenplay is by Budd Schulberg and is based on his short story "Your Arkansas Traveler", from the collection Some Faces in the Crowd (1953).
The story centers on Larry "Lonesome" Rhodes, a drifter who is discovered by the producer (Neal) of a small-market radio program in rural northeast Arkansas. Rhodes ultimately rises to great fame and influence on national television. The character was inspired by Schulberg's acquaintance with Will Rogers Jr. The successes of Arthur Godfrey and Tennessee Ernie Ford were also acknowledged in the screenplay.
The film launched Griffith into stardom but got mixed reviews upon its original release. Later decades have seen favorable reappraisals of the movie, and in 2008 it was selected for preservation in the United States National Film Registry by the Library of Congress as "culturally, historically, or aesthetically significant".
In late 1950s America, radio journalist Marcia Jeffries encounters a drunken drifter, Larry Rhodes, while recording a segment at a rural Arkansas jail. She invites him to speak to the audience and sing while playing his guitar, and his raw voice, folksy humor and personal charm make him instantly popular. Marcia dubs him "Lonesome" Rhodes and fast-tracks him onto his own radio program.
Marcia enlists the support of the show's staff writer Mel Miller and witnesses the charismatic Rhodes ad-lib his way to Memphis-area popularity, effectively criticizing local politicians along the way.
When he pokes fun at his sponsor, a mattress company, it initially pulls its ads, but when his adoring audience revolts, burning mattresses in the street, the sponsor discovers that Rhodes's irreverent pitches actually increased sales by 55%, and Rhodes returns to the air with a new awareness of his persuasive power. He begins an affair with Marcia and proposes to her.
An ambitious office worker at the mattress company, Joey DePalma, puts together a deal for Rhodes to star in a new TV show in New York City. The sponsor is Vitajex, an energy supplement that Rhodes ingeniously reimagines as a yellow pill marketed as a male enhancement product. As his fame, influence, and ego increase, Rhodes is enlisted to improve the appeal of presidential hopeful Senator Worthington Fuller of California, and rebrands the stuffy conservative as an everyman with a folksy nickname.
In contrast to his friendly onscreen persona, Rhodes has privately become an egomaniac who berates his staff. Marcia's hopes of marrying Rhodes are dashed, first when a woman turns up claiming to be his legitimate wife, and then when he returns from alleged divorce proceedings in Mexico, newly married to a 17-year-old drum majorette. Rhodes and Marcia enter into a profit-sharing agreement after she reminds him of her role in his success.
Ultimately, Rhodes's ascent into fame and arrogance begins to turn on him. Joey has an affair with Rhodes's young wife. Rhodes dumps her and sends her back to Arkansas, but can't get out of his business arrangement with Joey, who threatens to reveal Rhodes's secrets.
Rhodes visits Marcia, who has come to regret her role in making him famous while he proposed his "Fighters for Fuller" proposal. While Rhodes gets comfortable, Marcia leaves in the rain. To destroy him, she activates a live microphone over the end credits of his TV show that reveals Rhodes contemptuously mocking Fuller and the station's "idiot" viewers. His popularity and the show's ratings plummet, and the advertisers cancel their sponsorships, as Rhodes descends in an elevator to the ground floor.
Rhodes returns to his penthouse, where he was scheduled to address the nation's business and political elite, only to find the room empty, except for his friend, Beanie, and a few African American servants, whom he dismisses when they don't respond to his demands. He discovers the truth during a phone call with Mel and Marcia and threatens suicide, but Marcia only goads him on. When the pair arrive at Rhodes's home, they find him speaking with an applause machine replacing the people whose support he lost. Marcia tells Rhodes that she was responsible for his open-microphone incident and demands that he never call her again.
Before they leave, Mel lays out a prediction of Rhodes's future: his career is not completely over, and he will likely find further TV work soon, but never again enjoy the same level of popularity and prestige. After leaving the building, Mel and Marcia hear Rhodes screaming from the penthouse, for Marcia to return to him, but ignore him as they depart into the night in a taxi, as a Coca-Cola sign in neon lights flashes continuously.
- Andy Griffith as Larry "Lonesome" Rhodes
- Patricia Neal as Marcia Jeffries
- Anthony Franciosa as Joey DePalma
- Walter Matthau as Mel Miller
- Lee Remick as Betty Lou Fleckum
- Percy Waram as Gen. Haynesworth
- Paul McGrath as Macey
- Rod Brasfield as Beanie
- Marshall Neilan as Senator Worthington Fuller
- Alexander Kirkland as Jim Collier
- Charles Irving as Luffler
- Howard Smith as J.B. Jeffries
- Kay Medford as First Mrs. Rhodes
- Big Jeff Bess as Sheriff Big Jeff Bess
- Henry Sharp as Abe Steiner
- Cara Williams as Nurse
- Bennett Cerf, Faye Emerson, Betty Furness, Virginia Graham, Burl Ives, Sam Levenson, Mitch Miller, John Cameron Swayze, Mike Wallace, Earl Wilson, and Walter Winchell in cameo appearances as themselves
The film was produced under the working title of The Arkansas Traveler. Director Elia Kazan said that he and screenwriter Budd Schulberg had based the character of Lonesome Rhodes on Arthur Godfrey as well as Billy Graham and Huey Long.
Contemporary newspapers reported an early 1956 trip by Kazan to Sarasota, Florida, to confer with Schulberg. Late in April, columnist Walter Winchell wrote that Andy Griffith was due to leave the cast of his Broadway show No Time for Sergeants at the end of July, vacation for a month, and then begin shooting with Kazan. Kazan and Schulberg spent much of July and August 1956 in Memphis and in Arkansas, with Patricia Neal's involvement being announced by early August.
In stage performance, Griffith noted, he would work gradually up to his most intense moments, but needed to conjure that up spontaneously when shooting such scenes for Kazan. In some instances, he asked to have a few discarded chairs available to destroy, in order to work up his rage before filming.
Big Jeff Bess, who portrayed the Sheriff under his own name, was a country singer and bandleader in Nashville who led Big Jeff and his Radio Playboys. He was once married to Tootsie Bess, owner of Tootsie's Orchid Lounge. Real-life personalities who make cameo appearances in the film include Walter Winchell and Mike Wallace.
The most involved location shoot was in Poplar Bluff, Missouri, standing in for Piggott in the fair and baton-twirling competition scenes. Five thousand extras were sought, to be fed and paid $1 hourly for a mid-August day's work. Sixty baton twirlers and musicians from six different high school bands were rounded up from Arkansas and Missouri. Remick reported spending two weeks in Piggott living with teen twirler Amanda Robinson and her family, working on her twirling and local accent. Some of her baton-twirling scenes used a double. At the Piggott location shoot some 380 dogs were assembled from Missouri and Arkansas for the scene following Rhodes's first mass-action call on his audience: to take their dogs to the home of a local sheriff who was running for higher office to find out if a candidate is worthy of the office of dog catcher.
Shooting in New York included 61 sets at Biograph Studios as well as some exteriors. The scene of the network headquarters switchboard was NBC, 30 Rockefeller Plaza. Anthony Franciosa, eager to work with Kazan, had turned down a more lucrative offer to appear in MGM's The Vintage. Schulberg remained involved throughout: "I went on a trip in 1955 to scout a location in Arkansas, and I've been on the set every day since shooting started in August ."
Upon its original release, A Face in the Crowd gained a mixed response, including Bosley Crowther's review for The New York Times. Though he applauded Griffith's performance ("Mr. Griffith plays him with thunderous vigor"), Crowther felt that the character overshadowed the rest of the cast and the story. "As a consequence, the dominance of the hero and his monstrous momentum ... eventually become a bit monotonous when they are not truly opposed." Crowther found Rhodes "highly entertaining and well worth pondering when he is on the rise", but called the ending "inane".
One critic who had only praise for the movie was François Truffaut; in his Cahiers du cinéma review, he called it "a great and beautiful work whose importance transcends the dimensions of a cinema review". It has been cited as a precursor of the popularity and success of Donald Trump.
Over the decades, critical opinion of the film has warmed considerably. A Face in the Crowd has an 88% rating on Rotten Tomatoes, based on 32 reviews, with an average rating of 8.1/10. The critical consensus reads, "A raucous Andy Griffith channels the corruptive influence of celebrity in Elia Kazan's A Face in the Crowd, a prescient critique of American media."
- Georges Sadoul (1972). Dictionary of Films. Translated, edited, and updated by Peter Morris. University of California Press. p. 108. ISBN 978-0-520-02152-5.
- "Cinematic Classics, Legendary Stars, Comedic Legends and Novice Filmmakers Showcase the 2008 Film Registry". Library of Congress, Washington, D.C. 20540 USA. Retrieved 2020-09-30.
- "Complete National Film Registry Listing | Film Registry | National Film Preservation Board | Programs at the Library of Congress | Library of Congress". Library of Congress, Washington, D.C. 20540 USA. Retrieved 2020-09-30.
- "A Face in the Crowd (1957)". AFI Catalog of Feature Films. American Film Institute. 2019. Retrieved January 12, 2021.
- Leonard Lyons, "The Lyons Den" (syndicated column), Long Beach, CA: Independent, April 12, 1956.
- "Arkansas Movie Sets Production for Near Future", Kingsport, TN: Kingsport Times, July 9, 1956.
- Hal Boyle, "He Fights Furniture Before Acting as If in a Rage", Lumberton, NC: The Robesonian, November 16, 1956.
- Scott McGee; Jeff Stafford. "A Face in the Crowd (1957)". Turner Classic Movies. Retrieved March 8, 2015.
- "Want to be in Movies? Extras Needed in Piggott", Blytheville, AR: Blytheville Courier News, August 8, 1956.
- Erskine Johnson, "Hollywood", Ardmore, OK: Daily Ardmoreite, April 21, 1957.
- "Dogs in Demand", Aiken, SC: Aiken Standard and Review, August 20, 1956.
- Bob Thomas, "Hard Knocks and Actors Studio", Long Beach, CA: Press Telegram, December 27, 1956.
- Rob Burton (AP), "Novelist Stays for 'Face' Film", Amarillo Globe-Times, December 31, 1956.
- Bosley Crowther (May 29, 1957). "A Face in the Crowd (1957)". The New York Times.
- François Truffaut (2009). The Films In My Life. Da Capo Press. pp. 113–115. ISBN 978-0-7867-4972-0.
- Fischer, Marc (February 8, 2016). "The Movie that Foretold the Rise of Donald Trump". The Washington Post. Retrieved November 16, 2020.
- "A Face in the Crowd (1957)". Rotten Tomatoes. Retrieved February 29, 2020.
- Lange, Ariane (June 3, 2016). ""Idiocracy" Writer Says Donald Trump Made The Movie A Reality Faster Than He Ever Imagined". BuzzFeed. Retrieved November 16, 2020.
Idiocracy screenwriter Etan Cohen talks to BuzzFeed News about his 2006 movie “coming true” with the 2016 election and the anti-Trump ads he's working on with Camacho himself, Terry Crews.
|Wikiquote has quotations related to: A Face in the Crowd (film)|
- A Face in the Crowd at IMDb
- A Face in the Crowd at AllMovie
- A Face in the Crowd at the TCM Movie Database
- A Face in the Crowd at the American Film Institute Catalog
- "Naming the Fictional Vitajex Pill in A Face in the Crowd (1957)"; Essay by Mark Griep
- Schulberg, Budd (1953). Some Faces in the Crowd. New York: Random House. Retrieved October 7, 2020. Short stories including "Your Arkansas Traveler", pp. 3–44.
- Wolfe, April (April 23, 2019). "A Face in the Crowd: American Character". Criterion Collection.
- Hornaday, Ann (January 23, 2020). "The 34 best political movies ever made". The Washington Post. A Face in the Crowd ranked #14.
- Eagan, Daniel (2010). "A Face in the Crowd essay". America's Film Legacy: The Authoritative Guide to the Landmark Movies in the National Film Registry. A&C Black. pp. 528–530. ISBN 978-0826429773.