A Plus (website)
|Type of business||Private|
Type of site
|News and Entertainment|
|Headquarters||New York, New York, |
|Founder(s)||Ashton Kutcher, Evan Beard, and Kendall Dabaghi|
|Parent||Chicken Soup for the Soul|
A Plus is a digital media company based in New York City. The company produces original written, social, and video content, with a focus on positive journalism. The company states that it "strive[s] to deliver positive journalism to readers, with the intention of making a meaningful difference in the world by highlighting our common humanity, promoting personal growth, and inspiring social change."
A Plus was co-founded by Ashton Kutcher, Evan Beard, and Kendall Dabaghi and officially launched on January 27, 2015. The company's editorial team includes journalists from the Huffington Post, Business Insider, and New York Daily News.
The site has approximately 50 million unique monthly visitors with an average of 100 million page views per month. According to Quantcast in November 2014, A Plus was a top 50 website and a top 11 mobile site in the United States.
A Plus started as a "product discovery service" in late 2013. It was started by Ashton Kutcher (chairman of the board) and Evan Beard (CEO), who had met at Y Combinator, and by Kendall Dabaghi (president), who had met Beard at Duke University. The firm unofficially began in its current incarnation as a digital media organization in April 2014 in Los Angeles. In summer of 2014 it moved to New York.
The site officially launched in January 2015.
A Plus (aplus.com) is unrelated to A.plus, which was a desktop Twitter app built by UberMedia for Kutcher in 2011. Kutcher had stopped work on the app before teaming with Beard and Dabaghi to build A Plus.
In August 2014, A Plus claimed 30 million unique monthly visitors. Since then, the number of unique monthly visitors to the site has been 50 million (100 million total), including 27.5 million unique visitors each month from the United States. As of February 2015, the site is around the 3,000th most popular on the internet according to Alexa. It is also among the top 50 sites in the United States according to Quantcast.
A Plus has also partnered or plans to partner with celebrities including rapper Lil Wayne and singers Nicki Minaj, Rihanna, and Britney Spears, whose sharing of A Plus content is expected to boost the site's popularity. Despite the view counts and the social media following of Ashton Kutcher and the partnered celebrities, the social media following of A Plus itself remains small in comparison.
In August 2014, A Plus was found to be copying articles from websites including BuzzFeed, the Huffington Post, and Cracked.com, sometimes with no attribution. The site was also including Instagram photos on their articles without proper attribution. A Plus claims the plagiarism occurred due to an attempt to automate a content aggregation tool that ended up inadvertently switching original (i.e. lifted from other sites) articles with the rewritten ones (i.e. those intended for publishing on A Plus). However, minor changes were spotted in the plagiarised published A Plus articles, suggesting they were still modified prior to being published. The site has since deprecated the tool and has implemented a plagiarism detector that scans content.
Relationship with similar sites
In its treatment of viral content, A Plus is similar to websites like BuzzFeed and Upworthy. However, the scope of content on A Plus is larger than that on Upworthy, covering more than social and political topics.
Kutcher has used the site as a platform to communicate with his fans and promote social issues. In July 2014, he encouraged his fans to send birthday cards to a child with an inoperable brain tumor. In October 2014, Kutcher announced his daughter's name and posted photos of newborns including her on the site. In November 2014, he posted Save the Children's "Most Shocking Second a Day" public service announcement on the site, which resulted in 10 million page views of the video and made it the second most-viewed brand video of the week on YouTube. On April 1, 2015, Kutcher pranked mobile visitors of the site. Mobile users who scrolled to the bottom of an article received calls from Kutcher, and those who answered the call were directed to a screen that shows the actor with the message: April Fools. Trick Your Friends. On April 20, 2015, Kutcher shared on Facebook an A Plus article about The unique connection, a Pandora video advertisement showing blindfolded children identifying their mothers in a line-up, writing "I could watch this all day."
- King, Hope. "Ashton Kutcher wants to pay you to write for him". CNN.
- "Company's About Page". A+.
- Hamedy, Saba (January 23, 2015). "Ashton Kutcher launches new online platform called A+". Los Angeles Times.
- Price, Rob (February 19, 2015). "Inside Ashton Kutcher's celebrity-powered viral media empire, which no one knows exists". Business Insider.
- A+ (January 27, 2015). "A+ Is Changing How Content Is Created And Syndicated Online With Its New Social-Driven Technology Platform" (Press release). PR Newswire.
- "Ashton Kutcher launches A+: discover the best products through friends". Y Combinator. Retrieved April 4, 2015.
- Shontell, Alyson (March 19, 2015). "Last year, a blog called A Plus was created in Ashton Kutcher's living room. Now it has 50 million readers and it just raised $3.5 million". Business Insider. Retrieved April 4, 2015.
- Sebastian, Michael (August 29, 2014). "Wall Street Journal Exec Says He's Starting a Company with Ashton Kutcher". Advertising Age.
- "Ashton Kutcher releases A.Plus Twitter app built by UberMedia". Los Angeles Times. May 23, 2011.
- Kincaid, Jason (May 23, 2011). "Ashton Kutcher Teams With UberMedia To Launch A.plus, His Own Custom Twitter App". Tech Crunch.
- "Chicken Soup for the Soul Acquires a Majority of A Plus, the Positive Journalism Site Founded by Ashton Kutcher" (Press release). September 21, 2016. Retrieved October 21, 2016.
- Primark, Dan (March 20, 2015). "Term Sheet". Fortune.
- Price, Rob (August 7, 2014). "Is Ashton Kutcher's new viral empire built off stolen content?". The Daily Dot. Retrieved January 24, 2015.
- "How popular is aplus.com?". Alexa Internet. Retrieved April 4, 2015.
- Bell, David Christopher (August 22, 2014). "4 Reasons Ashton Kutcher's Buzzfeed Ripoff Site Is Insane". Cracked. Retrieved January 24, 2015.
- "Ashton Kutcher encourages fans to write to dying child". San Francisco Chronicle.
- Dawn, Randee. "Spot the baby! Ashton Kutcher posts adorable pics, asks fans to identify newborn Wyatt". Today.
- Molinet, Jason. "Meet Wyatt: Ashton Kutcher leaks first picture of his baby with Mila Kunis". Daily News. New York.
- Van Dyke, Michelle Broder. "Mila Kunis And Ashton Kutcher Welcome Baby Girl Wyatt Isabelle". Buzzfeed.
- Cady, Jen. "Can You Guess Which Baby Is Ashton Kutcher and Mila Kunis' Daughter?". Entertainment Today.
- Johnson, Lauren. "Save the Children Spot Gets Another Run on YouTube Thanks to Ashton Kutcher". Adweek.
- Maresca, Rachel. "Ashton Kutcher personally calls fans who click on his website in April Fools' Day prank". NY Daily News.
- Anthony, K. S. (April 18, 2015). "These Kids Had To Find Their Moms Without Seeing Them... And It's Beautiful". A Plus. Retrieved April 24, 2015.
- Kutcher, Ashton (April 20, 2015). "I could watch this all day". Facebook. Retrieved April 24, 2015.