Aadavari Matalaku Arthale Verule

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Aadavari Matalaku Arthale Verule
Aadavari Matalaku Arthale Verule.jpg
Theatrical release poster
Directed bySelvaraghavan
Produced byN. V. Prasad
S. Naga Ashok Kumar
Written bySelvaraghavan
Dialogue byRamesh–Gopi
StarringVenkatesh
Trisha
Music byYuvan Shankar Raja
CinematographyB. Balamurugan
Edited byKola Bhaskar
Production
company
Sri Sai Deva Productions
Release date
  • 27 April 2007 (2007-04-27)
Running time
157 minutes
CountryIndia
LanguageTelugu
Box officeest. ₹30 crore[1]

Aadavari Matalaku Arthale Verule (transl. The words of women have different meanings) is a 2007 Indian Telugu-language romantic drama film[2] written and directed by Selvaraghavan. The film stars Venkatesh and Trisha with the music composed by Yuvan Shankar Raja. The film's title is inspired by a song from Missamma (1955).

The film is released theatrically on 27 April 2007, and became a critical and commercial success.[2] It won three Nandi Awards and one Filmfare Award. Following its success, the film was remade in Tamil as Yaaradi Nee Mohini, in Bengali as 100% Love, in Bhojpuri as Mehandi Laga Ke Rakhna, in Kannada as Anthu Inthu Preethi Banthu and in Odia as Prema Adhei Akshyara.

Plot[edit]

Ganesh is from a middle-class family. He makes several bids to obtain employment but all in vain due to his poor language skills and inadequate educational qualifications. All his friends settle in life, but he continues to struggle in finding employment. Ganesh has two best friends, Vasu and Seenu. His father is a teacher and is always critical of him for being an irresponsible person, only adding to his already long list of woes.

At this juncture, Ganesh catches a glimpse of Keerthi and immediately falls in love with her. He learns that she works for a software solutions firm. Luckily, Ganesh eventually secures employment in the same firm. Keerthi, however, turns out to be a short-tempered young woman. On a business trip, Ganesh accompanies her along with other colleagues to Australia. There he reveals his feelings of love to her. She immediately turns him down, saying that she comes from an orthodox family, and her marriage has already been arranged with her cousin.

Ganesh returns India in a depressed manner. Unable to see his son in depression, Ganesh's father tries to convince her. But, she insults him for recommending his son's love and accidentally slaps both Ganesh and his father. Later that night, Ganesh's father dies of a heart attack. Ganesh again goes into depression. In order to ease Ganesh's mood, Vasu persuades him to come along to his family house in the countryside. Coincidentally, on the train journey, Keerthi is revealed to be Vasu's fiancée. Their grandfather's intention of getting them married earlier is put aside because Vasu and Keerthi leave the house to make their own identity. This causes heartache to their grandfather.

With the passing of a few days, the parents of Keerthi and Vasu decide to get them married to appease their grandfather. After several turns of events, Keerthi realizes that she is in love with Ganesh. Ganesh asks her to forget him, during a late night meeting, because he believes that it would create problems in their happy family. Keerthi's grandfather notices them conversing and admonishes Keerthi for bringing disrepute to their family and asks Ganesh to leave his village. Ganesh gets ready to leave when he sees everyone putting down the decorations for the wedding. Vasu furiously asks him to get out but Ganesh responds that they have misundertood Keerthi all along. While Ganesh is on his way, the bunch of goons he saved the family from, stab him in the stomach and he is hospitalized.

However, Vasu and Keerthi's wedding is taking place that morning. Upon knowing Ganesh's condition, Seenu asks Vasu to come and help. Though initially reluctant, Vasu abandons his wedding to help Ganesh. Everyone else slowly leave to the hospital, except Keerthi and her grandfather. Keerthi says that she would never disobey her grandfather. Afterward, her grandfather takes Keerthi to the hospital. While Ganesh recovers and wakes up to leave, he sees that everyone in the family is outside his room, including Keerthi and her grandfather.

In time, Keerthi's family comes to stay with Ganesh for a few days. The film ends when Ganesh and Keerthi becoming a couple and living together.

Cast[edit]

Production[edit]

Selvaraghavan (under the name of Sri Raghava) directed his maiden Telugu venture which he had committed to make since 2003 with Venkatesh in the leading role.[3] He wrote the script, taking experiences from life experiences of friends who were unemployed graduates, like the film's main character.[4] Jyothika was considered as a lead opposite Venkatesh but she opted out of the contract due to her wedding arrangements. She was later replaced by Trisha.[5]

Soundtrack[edit]

Aadavari Matalaku Arthale Verule
Soundtrack album by
Released
28 March 2007 (India)
Recorded2006 - 2007
GenreFeature film soundtrack
Length31:02
LabelAditya Music
ProducerYuvan Shankar Raja
Yuvan Shankar Raja chronology
Chennai 600028
(2008)
Aadavari Matalaku Arthale Verule
(2007)
Raju Bhai
(2008)

The music was composed by director Sri Raghava's friend and "frequent" composer Yuvan Shankar Raja, teaming up again after producing successful Tamil albums such as Kaadhal Kondein (2003), 7G Rainbow Colony (2004) and Pudhupettai (2006). This film remains their last collaboration (even though later they rejoined in 2017 for the unreleased film Nenjam Marappathillai) before they split up, before NGK (2019) and Sri Raghava decided to work with another composer. The soundtrack was released on 28 March 2007 at Rama Naidu studios.[6][7] It features 6 tracks overall with lyrics by Kulasekhar, Kandi Konda, Sirivennela Sitaramasastri and Chandrabose. Four of the songs were later reused in the Kannada remake of the film, Anthu Inthu Preethi Banthu.

Upon the film's release, the music received positive reviews, being praised as "extraordinary",[8] winning composer Yuvan Shankar Raja much accolades and a nomination at the 2008 Filmfare Awards South for Best Music in Telugu.[9]

No.TitleLyricsSinger(s)Length
1."Naa Manasuki"ChandraboseKarthik, Gayatri Iyer5:42
2."Allanta Doorala"Sirivennela SitaramasastriS. P. Balasubrahmanyam4:35
3."O Baby"ChandraboseHaricharan, Jenny, Matangi, Bhargavi Pillai5:39
4."Yemaindi Ee Vela"KulasekharUdit Narayan5:23
5."Cheli Chamaku"Kandi KondaAdnan Sami, Anushka Manchanda, Swetha5:12
6."Manasa Manichamma"Sirivennela SitaramasastriKarthik4:32
Total length:31:02

Release[edit]

The film is released on 27 April 2007.[10] The film was released on 272 screens, including 15 in Karnataka, 8 in Orissa and 21 overseas.[11]

Reception[edit]

The film has collected 30 crore at the box office.[1] It completed a 50-day run in 200 centres and a 100-day run in 21 centres.[12]

Awards[edit]

Filmfare Awards South[9][13]
Nandi Awards[14]
CineMAA Awards[15]
Santosham Film Awards [16]

Remakes[edit]

Aadavari Matalaku Arthale Verule (2007)
(Telugu)
Yaaradi Nee Mohini (2008)
(Tamil)
Anthu Inthu Preethi Banthu (2008)
(Kannada)
Prema Adhei Akhyara (2010)
(Odia)
100% Love (2012)
(Bengali)
Mehandi Laga Ke Rakhna (2017)
(Bhojpuri)
Venkatesh

(Ganesh)

Dhanush

(Vasu)

Aditya Babu

(Shivu)

Babushan Mohanty

(Amar)

Jeet

(Rahul)

Khesari Lal Yadav

(Raja)

Trisha

(Keerthi)

Nayanthara

(Keerthi)

Divya Spandana

(Preethi)

Riya Dey

(Chandini)

Koel Mallick

(Anuradha)

Kajal Raghwani

(Kajal)

References[edit]

  1. ^ a b "చంటి to వెంకీమామ.. వెంకటేష్ బెస్ట్ బాక్స్ ఆఫీస్ కలెక్షన్స్". Asianet News Network Pvt Ltd (in Telugu). Retrieved 30 April 2021.
  2. ^ a b "Selvaraghavan heaps praise on Trisha and Venkatesh!". Sify. Retrieved 5 May 2021.
  3. ^ "Venky charms Selvaraghavan!". Archived from the original on 1 December 2017.
  4. ^ "Selva Raghavan - Telugu Cinema interview - Telugu and Tamil film director". www.idlebrain.com.
  5. ^ "Jyothica missed acting opposite Venkatesh". Archived from the original on 7 December 2016.
  6. ^ "Audio launch - Adavari Matalaku Arthale Verule". idlebrain.com. Retrieved 26 July 2009.
  7. ^ "'Aadavari Maatalaku Arthale Verule' Audio Launch". indiaglitz.com. Retrieved 26 July 2009.
  8. ^ "Aadavari Matalaku Arthale Verule - Venkatesh excelled in emoting". indiaglitz.com. Archived from the original on 18 June 2009. Retrieved 26 July 2009.
  9. ^ a b "The award goes to." The Times of India. 9 July 2008. Archived from the original on 24 October 2012. Retrieved 26 July 2009.
  10. ^ "Summer winner: AMAV". Telugu Cinema. Archived from the original on 18 August 2007. Retrieved 2007-08-20.
  11. ^ "Amav Release centers". Superhit.co.in. 28 September 2007. Archived from the original on 28 September 2007. Retrieved 23 September 2019.
  12. ^ "CineGoer.com - Box-Office Records And Collections - 100-day Gross Collections Of AMAV". Archived from the original on 24 August 2007. Retrieved 24 August 2007.
  13. ^ "Filmfare serves it up, and how!". idlebrain.com. Retrieved 26 July 2009.
  14. ^ "Nandi awards 2007 announced". idlebrain.com. Retrieved 26 July 2009.
  15. ^ "Cinemaa Awards 2008 presentation". idlebrain.com. Retrieved 26 July 2009.
  16. ^ "Santosham Awards 2008". idlebrain.com. Retrieved 26 July 2009.

External links[edit]