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IndustryDesign, sales of clothing, accessories, jewellery, home goods, development, economic empowerment of women
FoundedDhaka, Bangladesh (December 18, 1978 (1978-12-18))
FounderAyesha Abed
Martha Chen
Area served
Key people
Sir Fazle Hasan Abed, Founder of BRAC
Tamara Hasan Abed, Managing Director,
Mohammad Ashraful Alam, Chief Operating Officer
Sasi Kumar, Head of Operation, AAF
Non-textile craft
Leather goods
RevenueUSD 20 million (FY 2012)
Zamindar ginny dolls on sale at an Aarong store

Aarong (Bengali: আড়ং; meaning Village Fair) is a chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates fourteen outlets in six Bangladeshi metropolitan cities.

The organisation was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets..[1]


Directorate of National Consumers' Right Protection (DNCRP) fined Tk4.5 lakh to Uttara outlet of Aarong and closed it for a day for selling same products in double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain’s flagship store on Jashimuddin Avenue at Uttara on May 31, 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers' Right Protection (DNCRP) led the drive.[2]


  1. ^ "Aarong's Wedding Bonanza". The Daily Star. 21 November 2017. Retrieved 15 February 2018.
  2. ^ "Aarong Uttara outlet fined, closed for 24hrs". The Independent. 4 June 2019. Retrieved 9 June 2019.