From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

TypeRetail Fashion Brand
IndustryDesign, sales of clothing, accessories, jewellery, home goods, development, economic empowerment of women
FoundedDhaka, Bangladesh (18 December 1978 (1978-12-18))
FounderAyesha Abed
Martha Chen
Area served
Key people
Tamara Hasan Abed, Managing Director
Mohammad Ashraful Alam, Chief Operating Office
Rajesh Khajuria, Chief of Design and Product Development
Sasi Kumar, Head of Operation, AAF,
Non-textile craft
Leather goods
RevenueIncreaseUS$120 million (2018)
Zamindar ginny dolls on sale at an Aarong store

Aarong (Bengali: আড়ং, lit.'Village Fair') is a chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-one outlets in nine Bangladeshi metropolitan cities.

The organization was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets.[1]


Directorate of National Consumers Rights Protection (DNCRP) fined Tk4.5 lakh to Uttara outlet of Aarong and closed it for a day for selling same products in double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers Rights Protection (DNCRP) led the drive but he was transferred later.[2]


  1. ^ "Aarong's Wedding Bonanza". The Daily Star. 21 November 2017. Retrieved 15 February 2018.
  2. ^ "Aarong Uttara outlet fined, closed for 24hrs". The Independent. 4 June 2019. Retrieved 9 June 2019.