Absolute Radio 80s

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Coordinates: 51°30′44″N 0°08′13″W / 51.512248°N 0.136937°W / 51.512248; -0.136937

Absolute 80s
AbsoluteRadio80s.png
CityLondon
Broadcast areaUnited Kingdom
BrandingAbsolute Radio
Slogan"The UK's 80s Radio Station"
FrequencyDAB:
11A
Freesat: 726
Sky: 0200
Virgin Media: 951
First air date4 December 2009
FormatNon-stop music from the 1980s
OwnerBauer Radio
Sister stationsAbsolute Radio
Absolute Classic Rock
Absolute Radio 60s
Absolute Radio 70s
Absolute Radio 90s
Absolute Radio 00s
Absolute Radio Extra

Absolute 80s is a digital radio station in the United Kingdom catering for "reluctant adults" who want to reconnect with the tunes of their 1980s youth.[1]

History[edit]

Absolute 80s launched at 7.00 pm on 4 December 2009, replacing Absolute Xtreme.[2]

The marketing plan for Absolute 80s started with targeted sampling at 80s events such as Madness, Pet Shop Boys and Depeche Mode at the O2 Arena, Erasure at the NEC Birmingham and Simple Minds at the Wembley Arena. The first track to play on the station was "(You Gotta) Fight for Your Right (To Party!)" by the Beastie Boys.[3][4]

On 14 May 2010, Absolute 80s began broadcasting in mono at 64kbps on Digital One national DAB digital radio.

On 29 February 2016, the station switched to the newly launched Sound Digital multiplex (an "upgrade" to 80kbps in mono) although it continued to broadcast on Digital One until the end of April 2016.[5]

DJs[edit]

Currently, DJs on Absolute 80s include Leona Graham, Martyn Lee, and Richie Firth. Sarah Champion formerly host a live Friday night 80s show on sister station Absolute Radio that is also simulcast live on Absolute 80s (now Friday nights feature a 4 hour show hosted by Claire Sturgess that is also simulcast live on Absolute Radio). The Dave Berry Breakfast Show is also simulcast live on Absolute 80s. Tony Hadley, the former lead singer of Spandau Ballet, hosts the 2-hour show 80s Party on Saturdays from 6pm. Martyn Lee looks back on the chart hits of the decade on the 80s Chart Show on a Sunday from 4pm. Matthew Rudd hosts a Sunday night show, Forgotten 80s, featuring lesser-played hits of the decade from 9pm.

Tuning in[edit]

References[edit]

  1. ^ Tryhorn, Chris (2009-11-03). "Absolute Radio to launch 80s station". The Guardian. Archived from the original on 6 November 2009. Retrieved 2009-11-04.
  2. ^ "Absolute 80s to launch tomorrow". The Airwaves. 2009-12-03. Archived from the original on 2011-07-24.
  3. ^ "Absolute 80s ready to launch". Radio Today. 2009-12-03. Archived from the original on 13 March 2012.
  4. ^ "Absolute readies 80s push". Marketing Week. 2009-12-02.
  5. ^ "Absolute 80s, Planet Rock, Heat and Kisstory to end dual DAB transmission". a516digital.com. 2016-04-15.

External links[edit]