Abundance Investment

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Abundance Investment
TypePublic limited
IndustryFinancial services
Founded2009 (2009)
Key people
Karl Harder (Director)
Louise Wilson (Director)
Bruce Davis (Director)
ServicesCrowd funding

Abundance Investment (formerly Abundance Generation) is a UK-based online investment platform which claims to offer ethical and socially beneficial investments that contribute to a green economy.

Investments offered are mainly renewable energy projects in the UK, with investors receiving a share of the profits from the generation and sale of low-carbon electricity.[1]

Abundance Investment is authorised and regulated by the Financial Conduct Authority in the UK.

Risks of investing in renewable energy[edit]

All investment carries risk, and Abundance, as a regulated crowdfunding platform, is required to clearly set out these risks for all potential investors. For renewable energy projects, something could go wrong and an investor may not get back all or any of their original investment.

Abundance debentures are usually long-term investments which investors should expect to hold for the full 20 years. Although Abundance facilitates a process for debentures to be bought and sold before the end of their life, there is no guarantee that this can be done, or what the value will be. However, 2015 saw Abundance raise over £2 million for its first short-term debenture—one year—supporting the construction of a wind turbine,[2] which it expects to re-finance with a long-term debenture.

History and aims[edit]

Abundance is based in London, UK and launched to the public in April 2012. The company was set up in 2009 and went through a two year process to become the first community finance platform / crowdfunding platform to be authorised and regulated by the Financial Services Authority (now the Financial Conduct Authority).[3]

Abundance aims to support projects that deliver benefits for society and the environment, including renewable energy.[4]

As of May 2017, £40.5 million has been invested in 24 projects, including a 500 kWp turbine in Gloucestershire, a residential solar project in the South Downs, biomass boilers on the Welsh border and free solar power for various schools across the UK.[5]


Abundance is like a building society for low carbon technology,[6] offering a lower-risk crowd funding opportunity.[7] Investors put money towards specific renewable energy projects and receive a return based on the green electricity generated.[8]

Abundance projects make use of different types of debentures—for example, some are fixed-return and some are variable-return debentures.[9]

The website[edit]

Abundance operates through its online platform, with individuals able to deposit money online and then invest in specific projects according to their preferences.

For renewable energy projects the Abundance website lets investors view how much electricity their projects are generating, depending on how windy or sunny it is.[1] Abundance Investment has recently launched the ability to hold debentures in a Self-invested personal pension (SIPP),[10] and debentures can be held in an Innovative Finance ISA (IF ISA).[11]

See also[edit]


  1. ^ a b Guardian (20 April 2012). "Invest in green energy for just £5". The Guardian. London.
  2. ^ Abundance Investment. "Upper Pitforthie Windgen will provide clean electricity to power UK homes". Archived from the original on 5 November 2016. Retrieved 18 January 2016.
  3. ^ Nesta. "Nesta's Impact Investment Portfolio". Archived from the original on 3 August 2012. Retrieved 18 May 2013.
  4. ^ Independent (7 October 2012). "If the tories really want to be green". The Independent. London. Archived from the original on 7 October 2012.
  5. ^ Guardian (15 May 2014). "Abundance Generation invents 'democratic finance'". guardian sustainable business. The Guardian. Retrieved 18 January 2016.
  6. ^ Sunday Times (22 April 2012). "Fivers make the windmill turn". Archived from the original on 21 September 2013.
  7. ^ Lovemoney (23 August 2012). "Crowdfunding: Invest in green energy with Abundance".
  8. ^ Guardian (18 May 2012). "Abundance - Small business, big idea". The Guardian. London.
  9. ^ "Abundance Investment". Types of Debenture. Archived from the original on 5 November 2016. Retrieved 18 January 2016.
  10. ^ "Renewable energy - the gift that keeps on giving". Business Green. 15 October 2012.
  11. ^ The Telegraph (9 July 2015). "Budget 2015: how new '10pc' peer-to-peer Isas will work". The Telegraph. Retrieved 18 January 2016.

External links[edit]