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Accell Group NV
Design, Manufacture
Industry Transportation
Fate active
Headquarters Heerenveen, Netherlands
Areas served
Canada, Europe, USA
Products bicycles

Accell Group N.V. is a bicycle company based in Heerenveen, Netherlands. They own the bicycle brands Haibike, Winora, Batavus, Sparta, KOGA, Lapierre, Ghost, Raleigh, Diamondback, Tunturi, Ataia, Redline, Loekie and XLC.[1]

Acell sells about 1.3 million bicycles a year, mainly in the American and European markets.[2]

In 2017 Acell lost the contract to sell bicycles through the outdoor chain Dick's Sporting Goods. This resulted in a yearly net loss of nearly $6 million.[3]


  1. ^ "Accell reorganizes in North America with plan to take on The Big Three". Bicycle Retailer. BRAIN. Retrieved 5 April 2018. 
  2. ^ "Accell Company Profile". Acell Group N.V. Retrieved 5 April 2018. 
  3. ^ "Loss of Dick's contract forces major adjustments at Accell NA". Bicycle Retailer and Industry News. Retrieved 2018-06-17.