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Accoona logo.png
Type of site
B2B Search Engine
HeadquartersFlag of the United States.svg
Key peopleValentine J. Zammit
Rasmus Refer
Alexa rankIncrease 422,068 (Global, April 2019)[1]

Accoona was an internet company having offices in Jersey City, New Jersey and Shanghai, China. Their main product was a search engine that claimed to use artificial intelligence to better understand searches. On June 23, 2005, in the ABC Times Square studios, the AI Accoona Toolbar, driven by a Fritz 9 prototype, drew against the 33rd World Chess Champion Rustam Kasimdzhanov. In addition to traditional searches, it allows business profile searches, and its signature "SuperTarget" feature. Their exclusive partnership with China Daily, a large Chinese internet portal, was seen as a highly strategic move.

The CEO of Accoona was Valentine J. Zammit, formerly of 24/7 Real Media and Doubleclick.

After IPO problems, Accoona shuttered their doors on October 5, 2008.[2]

In October 2008 the web page said: "Dear Accoona search users, Due to an overwhelmingly competitive search market, and will no longer be active. We thank you for your previous support. Sincerely, Accoona Management."

Accoona Domains and Search Facilities were acquired by Masterseek B2B Search Engine on October 30, 2008


Accoona provides the search technology to the Chinese portals and Sohu. They also formed a 20-year exclusive partnership with China Daily. Through this partnership, with China Daily and its widespread Chinese affiliates, Accoona expects 10 million hits daily from the otherwise isolated Chinese user base.

Accoona signed a million dollar deal with FAST Search from Norway to help enhance their rankings.


  • Accoona received a lot of attention after selecting former President Bill Clinton as a spokesperson on December 8, 2004.
  • Accoona also received significant coverage from the webmaster community after many forum sites were spammed with promotional Accoona entries.
  • Accoona was selected among the 50 Coolest Websites of year 2006 by Time Magazine [3]

See also[edit]


  1. ^ " Traffic, Demographics and Competitors - Alexa". Retrieved 27 April 2019.
  2. ^ "Archived copy". Archived from the original on 2008-10-26. Retrieved 2008-10-07.CS1 maint: archived copy as title (link)
  3. ^,8599,1222614,00.html

External links[edit]