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Privately Held Company
IndustryRetail Jewellery
FoundedClerkenwell, London
FounderAsher Loftus
Rebecca Loftus
ParentTime Products (UK) LTD

Accurist Watches Ltd is an English watch manufacturer, headquartered in Leicestershire. The brand was established in 1946 in St John Street, Clerkenwell, London by Asher and Rebecca Loftus.

Accurist became the first company to sponsor the United Kingdom's speaking clock service between 1986 and 2008,[1] and also sponsored a Millennium Countdown clock at the Royal Observatory, Greenwich which counted down the last 1,000 days before the year 2000 at the historic observatory.[2]

The Loftus family maintained ownership of the company until 2014 when Time Products Limited, which operate Sekonda and Limit, acquired the brand.[3]


  1. ^ Wainwright, Martin (24 August 2008). "Speaking clock sponsor says it's time for change". The Guardian. Retrieved 20 October 2008.
  2. ^ Roger, Trapp (30 March 1997). "Time has come for Accurist". The Independent. Retrieved 11 June 2018.
  3. ^ "Rewriting history: a new chapter for Accurist". WatchPro. 20 October 2015. Retrieved 11 June 2018.