Acorns Children's Hospice
|Motto||Care for the child, support for the family|
|Purpose||To provide palliative care|
Acorns Children's Hospice Trust is a registered charity, offering a network of care and support to life-limited and life-threatened children and their families across the heart of England. Acorns has three hospices, situated in Birmingham, Walsall and Worcester as well as a Community Team that offer support to families in their homes. The catchment area for the Hospices comprises the counties of Warwickshire, Worcestershire, Herefordshire, Gloucestershire as well as parts of Staffordshire, Shropshire, and the West Midlands.
- Acorns in Birmingham; location: Selly Oak; opened 1988
- Acorns in the Black Country; location: Walsall; opened 1999
- Acorns for the Three Counties; location: Worcester; opened 2005
The Trust runs 46 shops across the "Heart of England." Acorns has the largest retail chain  among children’s hospices and in 2009-2010 they raised over £1,000,000. The Trust's latest shop to open was in Bromsgrove, and this brings their total number to 55 as of March 2013[ref]. Acorns have since opened another retail outlet in Station Road, Solihull, that deals in high-quality ladies' wear and fashionable accessories. However, owing to its popularity, management has now begun to stock several varieties of menswear items to satisfy local demand. In 2012, a store opened in Stratford-upon-Avon.
Aston Villa partnership
Aston Villa F.C. have supported Acorns since 2006 and has already paid for 230 days' worth of hospice care. Several players have visited the children and families who use Acorns. Acorns highlighted the need for further assistance to aid the extra thousand children in the local area who needed the assistance of Acorns. Aston Villa responded by offering a platform to advertise the Hospice to a wider audience. On 7 July 2008, the club unveiled the kit for the 2008–09 season which has the Acorns logo in the position associated with the main kit sponsor. An Acorns spokesperson said "We are absolutely delighted that our logo will be seen at every home and away match during the 2008–09 season, helping to raise awareness of our work and of the constant need by all children’s hospices to fundraise. This really is the beginning of an amazing partnership, believed to be the first of its kind in the Premier League." The deal was extended for the 2009–10 season. For the 2010–11 season onwards, Acorns is Aston Villa's Official Charity Partner. When Marc Albrighton scored the 20,000th goal in Premier League history, he chose Acorn's as the charity to receive the £20,000 prize donation.
- Charity Commission. Acorns Children's Hospice, registered charity no. 700859.
- "Acorns Retail Charity Shops, West Midlands & Birmingham - Acorns Children's Hospice".
- "Our Shops". Acorns. Archived from the original on 2008-09-17. Retrieved 2008-07-31.
- "Kit unveiling press release" (PDF). Acorns. 2008-07-07. Retrieved 2008-07-31.[dead link]
- Wilson, Steve (2009-03-06). "Aston Villa prepare bid for Manchester City goalkeeper Joe Hart". Daily Telegraph. Archived from the original on 10 March 2009. Retrieved 2009-03-10.
Villa have also announced that their agreement to carry the logo of Acorn’s Children’s Hospice on their shirts will be extended for another season.
- "Villa's new partner". www.avfc.co.uk.
- Anton Stanley (21 December 2011). "Albrighton: To get 20,000th Premier League goal is special". TalkSport. Retrieved 21 March 2012.