Acqua di Parma
|Products||fragrances, candles, bathrobes, leather accessories|
The company's original fragrance, Colonia, was created in 1916 in a small perfume factory in the center of Parma's historic old town.
At the time, the majority of commercial perfumes were much stronger and heavier in composition; so the unusually light and refreshing fragrance from Parma found wide success in Europe.
In the 1930s the increasing popularity of the cologne led to an increase in production and the development of its distribution. The thirties and fifties are described as a 'golden age' for Acqua di Parma Colonia, which became very successful among members of high society, with celebrity clientele.
Over the years, the brand expanded its product range, introducing feminine fragrances, Mediterranean-inspired home fragrances, a home collection that includes bathrobes and towels, and premium hand-crafted leather goods.
In 1993 the brand was revived by entrepreneurs Luca di Montezemolo (former chairman of Ferrari), Diego Della Valle (President and CEO of Tod's, (a shoeware and leather company)) and Paolo Borgomanero (a major shareholder of lingerie retailer La Perla).
In 1998 Acqua di Parma opened its first boutique on Milan's Via del Gesù (in the Quadrilatero della moda district), followed by Paris’s Rue des Francs Bourgeois in Le Marais in 2012 and Rome’s Piazza di Spagna in 2014.
In 2013, the company launched La Nobiltà del Fare (“The Nobility of Work”), a book focusing on stories of Italian arts and crafts excellence, featuring photography by Giovanni Gastel.
The company's logo is the coat of arms of Marie Louise, Duchess of Parma, who ruled from 1816-1847. This is in homage to her rule and to the help she provided to develop the perfume and glass industry of Parma.
- Colonia (1916)
- Colonia Essenza (2010)
- Colonia Assoluta (2003)
- Colonia Intensa (2007)
- Colonia Oud (2012)
- Colonia Leather (2014)
- Colonia Ambra (2015)
- Colonia Club (2015)
- Iris Nobile (2004)
- Iris Nobile Sublime (2012)
- Magnolia Nobile (2009)
- Gelsomino Nobile (2011)
- Rosa Nobile (2014)
- Acque Nobili (2013)
- Profumo (2008)
- Arancia di Capri (2000)
- Bergamotto di Calabria (2010)
- Mirto di Panarea (2008)
- Fico di Amalfi (2006)
- Mandorlo di Sicilia (1999)
- Ginepro di Sardegna (2014)
Blu Mediterraneo Italian Resort
Home fragrances (room sprays and candles)
Home collection (bathrobes and towels)
Gli Esclusivi (luxury home and travel accessories)
The company has continued the cylindrical bottles, rounded boxes and bright yellow packaging of the original product.
- Acqua di Parma S.r.l. Company Overview on Bloomberg BusinessWeek
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