Actually was released on 7 September 1987 by record label Parlophone in the UK and EMI Manhattan in the United States and Canada. In TV commercials (in the UK, at least) for the release, Lowe and Tennant were shown in black tie, blank-faced against a white background. The former seems unimpressed by a radio DJ-style Alan 'Fluff' Freeman voiceover listing their previous hits and the new LP's singles, while the latter eventually 'gets bored' and yawns, with the image then freezing to create, roughly, the album's cover shot.
During this period the Pet Shop Boys also completed a full-length motion picture called It Couldn't Happen Here. Featuring songs by the duo, it was most famous for containing the video for "Always on My Mind" (starring Joss Ackland as a blind priest), which—while not on Actually—was released as a single during this period.
Actually was re-released in 2001 (as were most of the group's albums up to that point) as Actually/Further Listening 1987–1988. The re-released version was not only digitally remastered but came with a second disc of B-sides, remixes done by the Pet Shop Boys and previously unreleased material from around the time of the album's original release. Yet another re-release followed on 9 February 2009 under the title of Actually: Remastered. This version contains only the 10 tracks of the original release. With the 2009 re-release, the 2001 2CD re-release was discontinued. Actually has sold over 4 million copies to date.
^Kent, David (1993). Australian Chart Book 1970–1992 (Illustrated ed.). St Ives, N.S.W.: Australian Chart Book. p. 232. ISBN0-646-11917-6.|access-date= requires |url= (help) N.B. The Kent Report chart was licensed by ARIA between 1983 and 19 June 1988.