Ad exchange

From Wikipedia, the free encyclopedia

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.[1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[2] and by advertising trade publications.

Ad exchanges[edit]

Notable ad exchanges include:

See also[edit]


  1. ^ "How an ad is served with real-time bidding". Archived from the original on 2021-12-21 – via YouTube.
  2. ^ "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018-07-20.