Adam Crozier

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Adam Crozier
Adam Crozier at Nations & Regions Media Conference.jpg
Adam Crozier speaking at the Nations & Regions Media Conference in 2012
Born (1964-01-26) 26 January 1964 (age 53)
Isle of Bute, Scotland, United Kingdom
Nationality Scottish
Citizenship United Kingdom
Education Graeme High School
Alma mater Heriot-Watt University
Occupation Businessman
Years active 1984–present
Employer ITV
Home town Isle of Bute, Scotland
Salary £1.4 million (est.)[1]
Title CEO of Saatchi and Saatchi(1995–99)
CEO of The FA (2000–02)
CEO of Royal Mail Holdings plc (2003–10)
Non-executive director of
Camelot Group plc (2007–10)
CEO of ITV plc (2010–present)
Predecessor Michael Grade
Successor Incumbent
Spouse(s) Annette
Children 2

Adam Alexander Crozier (born 26 January 1964) is a Scottish businessman, and the current chief executive officer of media company ITV plc,[2] operator of the ITV television network in England, Wales, Southern Scotland, Northern Ireland, the Isle of Man, and the Channel Islands. After a career at Saatchi & Saatchi culminating with the post of joint chief executive 1995, he came to wide public prominence as the new chief executive of The Football Association in 2000 at the age of 35, before in 2003 becoming the chief executive of the Royal Mail Group, the United Kingdom's mail delivery service, where he oversaw a controversial modernisation programme. In January 2010 he was announced as the new chief executive of ITV plc, where he arrived on 26 April 2010.

Early life and education[edit]

Crozier was born and raised on the Isle of Bute on the west coast of Scotland in 1964.[3][4] His father was a manager for Lord Bute, and his mother was secretary to the managing director of The Scotsman. Crozier went to a school in Ayr, before moving to Graeme High School, a comprehensive school in Falkirk.[3] He graduated with a Bachelor of Arts degree (BA) in business organisation from Edinburgh's Heriot-Watt University.[3] While at school, Crozier had trials with both Hibernian and Stirling Albion football clubs.[3]

Crozier received an Honorary Doctorate from Heriot-Watt University in 2005 [5]


Early career[edit]

Crozier joined Pedigree Petfoods as a graduate trainee in 1984. In 1986, he moved to the Daily Telegraph to work in media sales.[3]

Saatchi & Saatchi[edit]

From 1988 to 1999 Crozier worked for advertising agency Saatchi and Saatchi, becoming media director in 1990, and then being appointed as joint chief executive from 1995 alongside Tamara Ingram.[3][6] This occurred in the wake of a change of ownership which saw the departure of the founding Saatchi brothers to form M&C Saatchi.[3]

Football Association[edit]

Crozier came to public attention as the surprise appointment to the role of chief executive of The Football Association, the governing body of England's national game, football, aged just 35 and having had no experience of business in football.[7] He replaced Graham Kelly. In his short tenure from 2000 to 2002, the FA relocated headquarters from Lancaster Gate to Soho Square, appointed the first ever foreign England national team manager, Swede Sven-Göran Eriksson, and became a more commercial organisation, maximising its revenues. He also reduced the average age of the FA's staff from 55 to 32, progressed the Wembley Stadium redevelopment, and reduced the FA's ruling body from a 91-member FA Board to a committee of 12.[3][7] His moves were not without criticism, with complaints from some about lack of consultation and of acting beyond his powers.[7] He was replaced by Mark Palios.

While at the FA, Crozier reportedly identified some members of the England national team as the Golden Generation.[8] It was a term later criticised towards the end of the decade by some England players as having been undeserved, and of causing undue expectations and pressure due to the fact they had at the time, and in years since, failed to win major tournaments.[8][9]

Royal Mail[edit]

Crozier became the chief executive of the Royal Mail Group in February 2003.[6][10] Entering the post, Crozier described his remit as the "biggest corporate turnaround programme in the UK".[7] Crozier initiated a programme of modernisation and reform, to deal with changes in the service brought about by reforms beginning with the Postal Services Act 2000.[10]

In Crozier's first three years, the Royal Mail division produced record annual profits of £537m in May 2005, making £2m a day in profits, up from £1.5m a day losses before he joined.[11] The Group overall had been transformed from recording losses of £1.1bn at the start of the turnaround plan in 2002 into a profit of £355m in 2005.[3] The Post Offices however in particular continued to operate a loss.[11] Royal Mail chairman Allan Leighton said it was a "fantastic turnaround" but also that there was still "a huge amount to do".[11] The newly formed mail regulator Postwatch were however critical that it had failed to achieve 11 of its 15 licence targets during the previous financial year.[10] As the postal service was opened up to competition in early 2006 however, Royal Mail recorded losses of £10m in 2006 and £279m in 2007.[11]

His reforms included highly controversial large scale post office closures in the thousands, layoffs of Royal Mail staff, changes in working practices, and the ending of the second daily delivery and moving the first daily delivery to later in the day.[3][3][11][12][13] While at the Royal Mail, Crozier's salary, one of the largest in the country for the head of a publicly owned body, was criticised in light of the changes being made to the Royal Mail workforce.[11][12][13] Ongoing reforms eventually led to large scale industrial disputes and strike action in both 2007 and 2009 onwards.

ITV plc[edit]

On 28 January 2010 it was announced Crozier would be leaving the Royal Mail later in 2010 to become the next permanent chief executive of media group ITV plc.[14][15] ITV plc is one of three partners within ITV Network Limited, the not for profit organisation which runs the ITV television network, the United Kingdom's oldest commercial network established in 1955, and the first funded by advertising but also with a public service mandate, set up to compete with the BBC. Crozier was replacing Michael Grade, who announced his intention to leave in April 2009.[15] Crozier was given the task of increasing ITV's advertising revenues which had fallen with the proliferation of new channels in the British television market.[15] On announcing the appointment, ITV chairman Archie Norman said of Crozier that he is a "very strong leader with a great track record in delivering transformational change."[15]

Other roles[edit]

Crozier is also a board member of Camelot Group, the National Lottery operator, and the Debenhams retail chain.[6] He is also member of the President's Committee of the Confederation of British Industry (CBI).[6]

Personal life[edit]

Crozier is married to Annette, whom he met while working for Saatchi and Saatchi, and has two children.[3] Despite having taken on high-profile jobs involving pressing through major upheavals, he is described as "softly spoken" and has previously said of the spotlight, "I hate it, absolutely hate it. The bizarre thing about the last three jobs I've done is that I don't like [the public profile] at all. I will go to enormous lengths not to do public things – because it is just not me."[3]


  1. ^ Allen, Katie (31 January 2010). "ITV could give Adam Crozier £14m pay and bonus package". The Guardian. London. 
  2. ^ "Adam Crozier: Executive Profile & Biography – Businessweek". Retrieved 30 October 2012. 
  3. ^ a b c d e f g h i j k l m Sharp suit with an iron hand in a woolly glove Guardian, 11 May 2007]
  4. ^ "Rothesay (Town of the Week)". Sunday Mail. 12 November 2000. Retrieved 10 December 2006. 
  5. ^ "Heriot-Watt University Edinburgh & Scottish Borders: Annual Review 2004". Retrieved 2016-03-30. 
  6. ^ a b c d "Profile: Adam Crozier". Royal Mail. Retrieved 28 January 2010. 
  7. ^ a b c d "Profile: Adam Crozier". BBC News. 17 September 2003. Retrieved 28 January 2010. 
  8. ^ a b "World Cup 2010: Gary Neville at odds with England's 'golden generation' tag". Daily Telegraph. Telegraph Media Group. 13 June 2010. Retrieved 10 August 2013. 
  9. ^ Mark Fleming (13 October 2009). "'Golden generation' tag annoys Lampard". London: The Independent. Retrieved 2 July 2010. 
  10. ^ a b c "BBC NEWS – Business – Royal Mail Delivers Record Profit". BBC News. 17 May 2005. Retrieved 23 May 2008. 
  11. ^ a b c d e f . "BBC NEWS – Business – Mail Boss gets £3m in Pay Packet". BBC News. 23 May 2008. Archived from the original on 26 May 2008. Retrieved 23 May 2008. 
  12. ^ a b Royal Mail strikes: Adam Crozier second highest paid public sector boss on £1m The Daily Telegraph, 2 November 2009
  13. ^ a b Richard Alleyne and Gordon Rayner (19 April 2008). "Royal Mail rewarding Adam Crozier's 'failure'- Telegraph". London: Daily Telegraph. Retrieved 23 May 2008. 
  14. ^ Adam Crozier to leave Royal Mail later this year to join ITV Archived 15 July 2011 at the Wayback Machine. Royal Mail Group, 28 January 2010
  15. ^ a b c d "ITV appoints Adam Crozier as new boss". BBC News. 28 January 2010. Archived from the original on 29 January 2010. Retrieved 28 January 2010.