Aadavari Matalaku Arthale Verule

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Aadavari Matalaku Arthale Verule
Directed by Sri Raghava
Produced by N. V. Prasad
S. Naga Ashok Kumar
Written by Ramesh-Gopi (dialogues)
Screenplay by Sri Raghava
Story by Sri Raghava
Starring Venkatesh
Music by Yuvan Shankar Raja
Cinematography B.Balamurugan
Edited by Kola Bhaskar
Sri Sai Deva Productions
Release date
  • 27 April 2007 (2007-04-27)
Running time
157 minutes
Country India
Language Telugu

Aadavari Matalaku Arthale Verule[1][2] (error: {{lang-xx}}: text has italic markup (help)) is a 2007 Telugu language family drama, written and directed by Tamil film director Sri Raghava (a.k.a. Selvaraghavan), making his directorial debut in the Telugu film industry. Produced by N. V. Prasad and S. Naga Ashok Kumar on Sri Sai Deva Productions banner, the film stars Venkatesh and Trisha Krishnan and features music composed by Yuvan Shankar Raja.Jyothika opted out the film after signing the film due to her Wedding arrangements and later came to the hands of Trisha Krishnan.

The title for the film was derived from a song from Missamma. The film was released commercially on 27 April 2007 and became a high commercial success. It was also a critically successful, winning three Nandi Awards and one Filmfare Award. Following its success, the film was remade in Tamil as Yaaradi Nee Mohini, in Bengali as 100% Love, in Kannada as Anthu Inthu Preethi Banthu and in Odia as Prema Adhei Akshyara.


Ganesh (Venkatesh) is from a middle-class family. He makes several bids to obtain employment but all goes in vain due to his poor language skills and inadequate educational qualifications. All his friends settle in life, but he continues to struggle in finding employment. Ganesh has two faithful friends in Vasu (Srikanth), and Seenu (Sunil). His father (Kota Srinivasa Rao), who is a teacher, is always critical of him for being an irresponsible person. This just added to his list of woes.

At this juncture, Ganesh catches a glimpse of a woman named Keerthi (Trisha) and immediately falls in love with her. He learns that she works for a software solutions firm. Luckily for him, Ganesh finally secures employment in the same firm. Keerthi eventually turns out to be a short-tempered young woman. On a business trip, Ganesh accompanies her along with two other colleagues (Jeeva and Vinaya Prasad), to Australia. Here he reveals his feelings of love to her. She immediately turns him down, saying that she comes from an orthodox family, and her marriage has already been arranged with her cousin.

A depressed Ganesh returns to India thereafter. Unable to see his son in depression, his father decides to meet Keerthi. She abuses him for recommending his son's love and accidentally slaps both Ganesh and his father. Later that night, Ganesh's father dies of a heart attack. In order to help change Ganesh's mood, Vasu manages to persuade him to come along to his family house in the country. Coincidentally, on the train journey, Keerthi is revealed to be the fiancee of Vasu. However, their grandfather's (K. Viswanath) thoughts of getting them married earlier are put aside because Vasu and Keerthi leave the house to have their own identity. This causes heartburn to their grandfather.

With the passing of a few days, the parents of Keerthi and Vasu decide to get them married to appease their grandfather. After several turns of events, Keerthi realizes that she is in love with Ganesh instead. When Ganesh asks her to forget him, during a midnight meeting, because he believes that it would create problems in their happy family. Keerthi's grandfather notices them conversing and admonishes Keerthi for bringing disrepute to their family and asks Ganesh to leave his village. Ganesh gets ready to leave when he sees everyone putting down the decorations for the wedding. Vasu tells him to go away, but Ganesh begs him to marry Keerthi While Ganesh is walking on his way, the bunch of goons he saved the family from, sticks a knife in him and he is taken to the hospital. Seenu sarcastically tells Vasu that he forgot that Vasu doesn't like Ganesh. Everyone slowly leaves to go to the hospital, except Keerthi and her grandfather. Keerthi says that she will never disobey her grandfather. Afterward, Keerthi and grandfather went to the hospital and Ganesh wakes up to go to the station and he sees that everyone is outside his room and he also sees Keerthi and Vasu's grandfather.

In time, the rest of Ganesh and Keerthi's family comes to stay with Ganesh for a few days. The movie ends when Ganesh and Keerthi became a happy couple and live together happily.


Trisha Krishnan (top) was selected as lead heroine marking her first collaboration with Venkatsh after Jyothika(bottom) Opted Out.


Aadavari Matalaku Arthale Verule
Soundtrack album by Yuvan Shankar Raja
28 March 2007 (India)
Recorded 2006 - 2007
Genre Feature film soundtrack
Length 31:02
Label Aditya Music
Producer Yuvan Shankar Raja
Yuvan Shankar Raja chronology
Chennai 600028
(2007)Chennai 6000282007
Aadavari Matalaku Arthale Verule
Raju Bhai
(2007)Raju Bhai2007

The music was composed by director Sri Raghava's friend and "usual" composer Yuvan Shankar Raja, teaming up again after producing successful Tamil albums such as Kaadhal Kondein (2003), 7G Rainbow Colony (2004) and Pudhupettai (2006). This film remains their last collaboration (Eventhough Later they Rejoined in 2017 for Nenjam Marappathillai) before they split up and Sri Raghava decided to work with another composer. The soundtrack was released on 28 March 2007 at Rama Naidu studios.[3][4] It features 6 tracks overall with lyrics by Kulasekhar, Kandi Konda, Sirivennela Sitaramasastri and Chandrabose. Four of the songs were later reused in the Kannada remake of the film, Anthu Inthu Preethi Banthu.

Upon the film's release, the music received positive reviews, being praised as "extraordinary",[5] winning composer Yuvan Shankar Raja much accolades and a nomination at the 2008 Filmfare Awards South for Best Music in Telugu.[6]

No. Title Lyrics Singer(s) Length
1. "Naa Manasuki" Chandrabose Karthik, Gayatri Iyer 5:42
2. "Allanta Doorala" Sirivennela Sitaramasastri S. P. Balasubrahmanyam 4:35
3. "O Baby" Chandrabose Haricharan, Jenny, Matangi, Bhargavi Pillai 5:39
4. "Yemaindi Ee Vela" Kulasekhar Udit Narayan 5:23
5. "Cheli Chamaku" Kandi Konda Adnan Sami, Anushka Manchanda, Swetha 5:12
6. "Manasa Manichamma Sirivennela" Sirivennela Sitaramasastri Karthik 4:32
Total length: 31:02

Character map of remakes[edit]

Aadavari Matalaku Arthale Verule
Telugu (2007)
Yaaradi Nee Mohini
Tamil (2008)
Anthu Inthu Preethi Banthu
Kannada (2008)
(Aditya Babu)
(Trisha Krishnan)
(Divya Spandana)
(Karthik Kumar)
(Harish Raj)
Ganesh's father
(Kota Srinivasa Rao)
Vasu's father
Shivu's father
Keerti's Grand father
(K. Viswanath)
Keerthi's Grand father
(K. Viswanath)
(Saranya Mohan)
Ganesh's colleague
Item Number (I)
(Meghna Naidu)
Item Number (I)
(Rachana Maurya)
Item Number (II)
(Mumaith Khan)
Item Number (II)

Box office[edit]

The film was released on 272 screens, including 15 in Karnataka, 8 in Orissa and 21 overseas.[7]

The movie has collected a share of Rs. 30 crores[8] and completed a 50-day run in 200 centres and a 100-day run in 21 centres.[9]


Filmfare Awards South[6][10]
Nandi Awards[11]
CineMAA Awards[12]
Santosham Film Awards[13]


  1. ^ Movie CBFC Certificate
  2. ^ "Archived copy". Archived from the original on 18 August 2007. Retrieved 2007-08-20. 
  3. ^ "Audio launch - Adavari Matalaku Arthale Verule". idlebrain.com. Retrieved 2009-07-26. 
  4. ^ "'Aadavari Maatalaku Arthale Verule' Audio Launch". indiaglitz.com. Retrieved 2009-07-26. 
  5. ^ "Aadavari Matalaku Arthale Verule - Venkatesh excelled in emoting". indiaglitz.com. Archived from the original on 18 June 2009. Retrieved 2009-07-26. 
  6. ^ a b "The award goes to." Times of India. 2008-07-09. Retrieved 2009-07-26. 
  7. ^ ::Welcome to Superhit Archived 28 September 2007 at the Wayback Machine.
  8. ^ Movies : Movie Trade : Summer winner: AMAV Archived 18 August 2007 at the Wayback Machine.
  9. ^ CineGoer.com - Box-Office Records And Collections - 100-day Gross Collections Of AMAV
  10. ^ "Filmfare serves it up, and how!". idlebrain.com. Retrieved 2009-07-26. 
  11. ^ "Santosham Awards 2008". idlebrain.com. Retrieved 2009-07-26. 
  12. ^ "Cinemaa Awards 2008 presentation". idlebrain.com. Retrieved 2009-07-26. 
  13. ^ "Nandi awards 2007 announced". idlebrain.com. Retrieved 2009-07-26. 

External links[edit]