Adidas Originals

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Adidas Originals
Subsidiary
Industry Casual clothing and accessories
Area served
Worldwide
Parent Adidas

Adidas Originals (often stylized as "adidas Originals") is a line of casual sports clothing, the heritage line of German sportswear brand Adidas[1] specializing in shoes, shirts, coats, bags, sunglasses and other accessories.

The clothing and the accessories are under such categories as Superstar and Adicolor. They are designed by the Adidas company. There was also a collection named "Originals Denim" by Diesel, a concept trialled in New York City and Berlin.[2]

History[edit]

The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.[3][4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1980s. The brand has a distinctively retro old school feel.

An extensive campaign was launched in 2008 to promote the label.

In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago.[5]

Adidas Originals Worldwide[edit]

Breathe & Stop, Bangkok, 2011

There are many adidas Originals Concept Stores around the world (Europe, South America, North America, Asia and Oceania). Adidas had plans to roll out more stores in 2008. In addition in United Kingdom some Adidas stores are located inside of JD Sports stores.[6]

Advertising campaign[edit]

In 2001, a large scale advertising campaign was launched. "[7]

During the campaign Adidas released an advert of a house party with people and celebrities,[8] such as Katy Perry, B.o.B, Jeremy Scott, among others.

The background music is Beggin', a re-edit by Pilooski of the Frankie Valli & The Four Seasons song.[citation needed]

Separate to the house party campaign, Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.[citation needed]

In 2010, another Adidas Originals commercial was made. The song was 'Why Can't There Be Love' by Dee Edwards, remastered by Gilles Peterson.

"All Originals Represent" was introduced in 2012 featuring brand ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on the creative spirit specific to unique cities around the globe.

In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau.[9]

In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Nick Young, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, and Marcelo Vieira.[10]

See also[edit]

References[edit]

  1. ^ "Archived copy". Archived from the original on 11 June 2008. Retrieved 2008-06-07.  Retrieved 7 June 2008
  2. ^ http://www.fashiontrendsetter.com/content/fashion_events/2008/Adidas-Denim-by-Diesel-in-store-event-p1.html Retrieved 7 June 2008
  3. ^ http://www.logoorange.com/logodesign-A.php
  4. ^ "Archived copy" (PDF). Archived from the original (PDF) on 17 July 2013. Retrieved 2014-01-06. 
  5. ^ "adidas Originals Celebrates Chicago with Wicker Park Flagship Store Opening". adidas NEWS STREAM. 5 October 2017. Retrieved 19 September 2018. 
  6. ^ "Archived copy". Archived from the original on 17 September 2008. Retrieved 2008-06-07.  Retrieved 7 June 2008
  7. ^ http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ Archived 1 May 2008 at the Wayback Machine.
  8. ^ "Adidas Originals - Extended House Party Film". adidas.com. Adidas. 25 February 2009. Archived from the original on 18 March 2009. Retrieved 20 March 2009. 
  9. ^ "Jessica and Jay Park rock cool rainbow colors for Adidas campaign | allkpop.com". www.allkpop.com. Retrieved 2016-04-29. 
  10. ^ Montes, Patrick (January 25, 2018). "adidas Originals Drops Star-Studded 'Original Is Never Finished 2018' Campaign Video". Hypebeast. Retrieved January 30, 2018.