Adidas Parley

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Adidas Parley is the official collaboration product line between Adidas and Parley for the Oceans, an environmental organization that addresses environmental threats towards the oceans, through ocean plastic pollution.[1] Adidas Parley shoes are produced with plastic ocean debris. Adidas recreated three editions of their UltraBoost shoe, and a new version of their Adidas Originals shoe.

History[edit]

Eric Liedtke, the executive of Adidas in 2015, chose to use recycled plastics in the production of the Adidas Parley, as he felt that there were many potential applications for its use and that it would also serve as part of a solution to the Ocean Plastic Problem. This formed the start of a long term initiative project by Adidas to eliminate new plastic from its supply chain and to expand its plastic cultivation to more athletic product lines.[2] Adidas has used recycled polyester and sustainable cotton in previous athletic products, but these production runs are small in comparison to their ocean plastic shoe initiative.[3]

Adidas - Parley Collaboration[edit]

Parley For The Oceans is Adidas' partner in the Parley A.I.R Strategy, which turns ocean plastic waste into thread that is woven into running shoes.[1] The Adidas-Parley shoe silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled plastic that was collected by Parley for the Oceans from polluted coastal regions. The outsole is crafted from recycled and re-ground rubber.[4]  

Adidas has additionally worked with Parley For The Oceans to create mass-produced performance football products with the debut of the Adidas x Parley Real Madrid, FC Bayern Munich and Manchester United FC home jerseys collaboration.[5] As part of their collaboration Adidas and Parley For The Oceans held the "Run for the Oceans" event in summer of 2017, with the intention that this would raise awareness of their products as well as ocean conservation.[6]

Adidas UltraBoost Uncaged Parley Shoe[edit]

The “UltraBOOST Uncaged Parley" is sold for $220 a unit. Adidas is releasing an updated version of a 1990s and the earliest design as a sole portion plus a foot wrapped by Japan. Now made with wool yarns from waste plastic. [3] The UltraBoost shoes uses materials from 11 plastic recycled bottles per pair in the shoe laces, heel linings, and sock liner covers.[3]

Adidas Parley Swimming Collection[edit]

Adidas created Parley swimwear, using recycled fishing nets up-cycled into a technical yarn fibre named Econyl,[7] which offers the same properties as the regular nylon used to make swimwear.[8] 76 per cent of the collection also incorporates recycled polyamide.[8]

References[edit]

  1. ^ a b "Adidas is getting serious about making sneakers from ocean waste". Business Insider. Retrieved 2017-11-28.
  2. ^ "Adidas Shoes Made From Ocean Plastic Are Finally Here". Global Citizen. Retrieved 2017-11-28.
  3. ^ a b c "Adidas Is Turning Plastic From the Ocean Into $200 Shoes". Fortune. Retrieved 2017-11-28.
  4. ^ "adidas & Parley for the Oceans Explain Their Eco-Friendly Shoes". Highsnobiety. 2017-11-28. Retrieved 2017-11-28.
  5. ^ "Real Madrid and Bayern Munich to wear jerseys made from ocean waste". CNN Style. 2016-11-04. Retrieved 2017-11-28.
  6. ^ "2018 adidas UltraBoost to be made out of ocean trash". Sports Illustrated. Retrieved 2017-11-28.
  7. ^ "From Fishing Nets to Carpet, ECONYL Invests in More Nylon Recycling". Triple Pundit: People, Planet, Profit. 2014-09-12. Retrieved 2017-12-04.
  8. ^ a b "Adidas and Parley for the Oceans unveil swimwear made from ocean plastic". Dezeen. 2017-02-02. Retrieved 2017-12-04.