On February 9, 1960, while on his way to work, he was murdered at the age of 44 in a foiled kidnapping attempt at Turkey Creek Bridge near Morrison, Colorado, by escaped murderer Joseph Corbett Jr. in Colorado. On September 11, 1960, the remains of Coors were found in a garbage dump by a young man who was target practicing in a remote area around Pikes Peak. The subject of an international manhunt, Corbett was captured in Vancouver, British Columbia in October of that year. Corbett was convicted of first degree murder on March 29, 1961, and sentenced to life in state prison.
February 10, 1960 cover of the Rocky Mountain News