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The front page of the norwegian newspaper Adresseavisen (at that time: "Trondhjems Adresseavis") from the 17th of May 1905.
|Owner(s)||Adresseavisen Media Group
|Founded||3 July 1767|
|Political alignment||Conservative|
History and profile
The newspaper was first published on 3 July 1767 as Kongelig allene privilegerede Trondheims Adresse-Contoirs Efterretninger, making it the oldest Norwegian newspaper still being published. The paper was originally founded as a classified publication. The name of the newspaper changed several times before its present name began to be used in 1927. Locally it is often referred to as Adressa. The newspaper is based in Trondheim and covers the areas of Trøndelag and Nordmøre.
Martinus Lind Nissen (1744–1795) was the founder and first editor of Adresseavisen. At his death, Nissen was succeeded by Mathias Conrad Peterson, a French-oriented revolutionary pioneering radical journalism in Norway. Later editors, however, have been more conservative. In Peterson's age the paper was renamed Trondhjemske Tidender (roughly Trondhjem Times) and began to look more like a modern newspaper. Changing names, owners and profile several times during the 19th century, the paper was named Trondhjems Adresseavis in 1890. Its first press picture was seen in 1893. During the 1920s, the paper nearly bankrupted, but it was saved by the new editor, Harald Houge Torp, who had the position until 1969.
Adresseavisen describes itself as conservative and is part of the Adresseavisen Media Group which also owns several smaller local newspapers in the Trøndelag region. It also owns and operates a local radio station, Radio-Adressa, and a local TV station, TV-Adressa (prior to 30 January 2006: TVTrøndelag). In addition, the company owns the local newspapers Fosna-Folket, Hitra-Frøya, Levanger-Avisa, Sør-Trøndelag, Trønderbladet and Verdalingen. As of 2006 Schibsted had a share of the paper (31.7%). Stocks in Adresseavisen are traded on the Oslo Stock Exchange.
Adressavisen became the first Norwegian newspaper to use computer technology in 1967. Its website was launched in 1996. Gunnar Flikke was editor-in-chief from 1989 to 2006. Adresseavisen switched from broadsheet to tabloid format on 16 September 2006.
The online newspaper Adressa.no had an average of 155,000 daily readers in 2015.
Notable chief editors
- Martinus Nissen (1767 - 1795)
- Matthias Conrad Peterson (1795 - 1800)
- Harald Torp (1927 - 1941, 1945 - 1969)
- Jacob Skylstad (1941 - 1945)
- Andreas Norland (1975 - 1977)
- Kjell Einar Amdahl (1977 - 1996)
- Gunnar Flikke (1989 - 2006)
- Arne Blix (2007 - 2015)
- Tor Olav Mørseth (2015 - incumbent)
- Sigurd Allern (2007). "From Party Press to Independent Observers?". Nordicom Review (Jubilee Issue): 63–79. Retrieved 12 December 2014.
- "The press in Norway". BBC. 20 February 2006. Retrieved 24 January 2015.
- "Norwegian media group uses innovative strategies to become a cross-media powerhouse". CCI Europe. Retrieved 24 January 2015.
- "Printed history". The Hindu. 2 July 2015. Retrieved 26 May 2016.
- "Norway". Press Reference. Retrieved 7 March 2015.
- "A Small World – Role Models In Scandinavia" (PDF). Göteborgs University. 2007. Retrieved 6 February 2015.
- "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 15 February 2015.
- Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
- "Opplagstall norske aviser" [Circulation of Norwegian newspapers. 2014] (in Norwegian). Media Norway. Retrieved 16 October 2016.
- Statistics from TNG Gallup via MedieNorge, http://medienorge.uib.no/statistikk/medium/avis
- Adresseavisen's online edition
- Historical issues from 1767 onwards at the National Library of Norway
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