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Adtruism is an independent nonprofit organisation that allows website owners to raise funds for charitable causes through online advertising.[1] The company, based in Dublin, Ireland, offer various different sized ad widgets, that once embedded on a user's website, raise funds for a chosen charity on a cost per impression basis. The company ensures that 100% of the ad revenue raised goes to the chosen charity.[2]


  1. ^ Worrall, JJ. "Conscientious advertising comes to the web" The Irish Times, 27 June 2013
  2. ^ Doyle, Carmel. "Tech start-up of the week: Adtruism" Silicon Republic, 23 June 2013

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