||This article needs to be updated. (March 2014)
The Advanced Interactivity Consortium (AIC) is an open forum designed to extend the Advanced Content interactive capabilities of HD DVD to new devices and delivery mechanisms.
It was jointly announced by Toshiba and Microsoft on October 4, 2007 but the organisation has not yet been finalised.
The companies included in the announcement include the following, but the intention is to extend additional partner invitations in the near future: