Adversarial purchasing

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Adversarial purchasing is the corporate practice of buying identical or equivalent items from competing suppliers. It is a form of strategic management designed to increase competition for a buyer's business in business-to-business relationships while simultaneously lowering the firm's dependence on a single supplier. Successful implementation of this strategy can lower the firm's prices and raise the service and attention from its suppliers.[1][2]


  1. ^ Biemans and Brand, Wim G. and Maryse J. "Reverse Marketing: Synergy of Purchasing and Relationaship Marketing". Retrieved 7 December 2012.  External link in |publisher= (help)
  2. ^ P. Francis, Tyler. "Public Relations and Branding - Strategic Communications". Native American Business Consulting. Retrieved 13 July 2014. 

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