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Advertainment is the use of various forms of entertainment (television shows, movies, songs, etc.) to promote products or brands. An example would be product placement in a film.[1] The word is a portmanteau of the advertising and entertainment.

An early example in gaming is the 1989 game Avoid the Noid produced to promote Domino's Pizza for the Commodore 64.[2]

See also[edit]


  1. ^ Russel, C.A. "Advertainment: Fusing Advertising and Entertainment." Michigan: Yaffe Center, 2007.
  2. ^ Fields, Tim; Cotton, Brandon (2011-12-12). Social Game Design: Monetization Methods and Mechanics. Taylor & Francis. pp. 163–. ISBN 9780240817668. Retrieved 6 December 2013.